How can you adapt your account plan to better serve clients?

2 Update your client profile

The second step to adapt your account plan is to update your client profile with the latest information and insights about their business. You should research and analyze their industry trends, market conditions, competitive landscape, challenges, opportunities, goals, priorities, and preferences. You should also communicate with your client regularly and ask them for feedback, suggestions, or concerns. You should use this information to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your client and identify how you can add value to their business.

3 Review your strategies and tactics

The third step to adapt your account plan is to review your strategies and tactics and see how they align with your updated client profile and performance assessment. You should consider whether your strategies and tactics are still relevant, effective, and realistic for achieving your goals and objectives. You should also look for new ways to enhance your service delivery, increase your client's satisfaction, and generate more revenue. You may need to modify, add, or remove some of the strategies and tactics in your account plan based on the changing needs and expectations of your client.

4 Set new goals and objectives

The fourth step to adapt your account plan is to set new goals and objectives that reflect your updated client profile and performance assessment. You should make sure that your goals and objectives are SMART (specific, measurable, achievable, relevant, and time-bound) and that they are aligned with your client's goals and objectives. You should also communicate your goals and objectives to your client and get their agreement and support. This will help you create a shared vision and a clear roadmap for your account management.

5 Allocate your resources

The fifth step to adapt your account plan is to allocate your resources according to your updated strategies, tactics, goals, and objectives. You should consider how much time, money, and people you need to invest in your account management and how you can optimize your resource allocation. You should also consider how you can leverage your internal and external resources, such as your team members, partners, vendors, or tools, to support your account management. You should also monitor and track your resource utilization and adjust it as needed.

6 Execute and evaluate

The sixth and final step to adapt your account plan is to execute and evaluate your account management activities. You should follow your account plan and implement your strategies and tactics according to your goals and objectives. You should also measure and report your progress and results regularly and share them with your client. You should also solicit and provide feedback and suggestions for improvement. You should also review and revise your account plan periodically and make sure that it is always up to date and aligned with your client's needs and expectations.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?