How can you adapt to a new creative strategy project with limited industry experience?

In my experience, it is part of the process, not just receiving the task and achieving it by searching high and low for a solution. The brief is a collaborative work, from the one who asks for it to the one who receives it; the best ideas work when a synergy is generated between the parties to achieve the objectives. It is to leave the ego, listen to opinions, respect the questions, and together seek answers, an excellent brief result in incredible things.

Receiving a detailed and comprehensive briefing is essential for successfully taking a project from its initial idea to its final product. Having a deep understanding of the RFP requirements improves the chances of achieving a higher level of success. It's time to evaluate all potential issues and the challenges they may pose. My first actions are: Collaborate with the team to create a schedule that ensures the completion of all processes and meets the deadline. Then, on top of the number of days and professionals attached to the schedule, we build a quotation to make sure the budget is aligned with the overall cost for a successful result having the briefing/schedule/costs balance sorted, will give you the confidence to take the project on

Read the brief carefully to understand every detail to figure out what the client wants, what their pain points and expectations are! It may seem obvious but I know many creatives who skip this kind of deep learning.

Grasping the essence of a project brief is crucial, especially in unfamiliar terrain. Dive deep into the objectives, target audience, and desired outcomes. Leverage your diverse experience; often, fresh perspectives born from different industry backgrounds can lead to innovative approaches that resonate uniquely with the audience.

Know as much about your clients product as he/she does. The art of persuasion is not only in the creative strategy. It's about communicating it in a different way from the rest of the herd. Build a consumer profile as a real person and not statistics. Then: Talk one on one in the copy.

Before starting a creative project, this is the most critical stage; I like to know a lot about the industry, trends, and who and how they did this or that project. Also, not only focus on advertising, great advertising comes from art, music, especially things that are not made to sell. The important thing is to look for what has been done, not to do the same or do it differently, but everything helps to put you in place, to create a route with what you should, what you can, and what you want to do. Research will always be a fundamental pillar when starting a new project; moreover, that great idea you were looking for may arise in the process.

Research is your compass in uncharted industry waters. Utilize data analytics and market trends to understand the industry's dynamics. Examine successful campaigns and audience behaviors to identify what clicks. Remember, effective research combines both qualitative insights and quantitative data to form a comprehensive view.

Our understanding of things is constantly changing every second of each hour. Have an open mid, lead your mind and creative thinking to another dimension and just do it if it’s right. Gather information from other in the industry, have their work guide you through the process of your own specific research.

Learn about the market, your client’s previous activities, the competitors through some sources: the media, the reports, interview some experts in the field and also the customers. The survey can work well in many cases.

The naturalness of the ideas makes putting them in 4 letters or steps for me; it has more to do with the generated environment. Let's talk about the ideal environment; for Brainstorming to work, the people involved must be willing to have fun, worry, focus, laugh, think, and, above all, find a way to solve this dilemma, problem, or goal to achieve. Ideas never come out of a tense place, where fear overshadows ideas, where the positions within the company make that a person, no matter how junior he may be, cannot be correct. Brainstorming is a storm of ideas; let it explode, not run out.

Easiest way to go about this in my experience, is to sit down with field experts and just get a discussion going. Let them do the talking, but ask for more context or reasoning immediately when the need arises. Since you don't have sufficient industry expertise, your job is to absorb as much as you can and work out some ideas later–you're the creative after all. No need for any of these "techniques" that only make it harder for you to think.

This is very important, and in my experience, they are overshadowed by the authorship of saying, "I did it." when you stop thinking about it and start working together, you refine the ideas and turn them into pure gold. It is difficult for a creative to know everything that stakeholders know, and that is because practice makes perfect, and every master can learn from another. The ideal is to have everyone's opinions, but that sometimes makes everything more complicated; the idea of the most senior roles is to take the diamonds in the rough from their teammates and polish them to become incredible pieces with excellent results. Let's not be afraid to trust or question.

This is very important and is what I enjoy the most personally. I have always believed that great ideas were made possible by great presenters of ideas, and for that, it is necessary to prepare yourself first, not just read slides; people enjoy it when you are telling a story more than reading along with them. It is essential to add emotion, to make presentations that motivate audiences, so that your client feels that even if it is a work meeting, he enjoys the show that you are going to put on, and above all, to do everything understandably, to create a storyline that makes it all make sense at the end. If you do it right, it will all make sense.

Don't be afraid to ask even your clients! They know the market, you can create. Your creativity is what they need. And we’re all looking for success, so don’t hesitate to ask for information, even from them!

When presenting, articulate how your strategy aligns with the brief and addresses the industry’s unique challenges. Highlight how your diverse background brings a fresh perspective, and back your ideas with data and research. Delivery is about convincing stakeholders of your vision's viability and impact.

There is tremendous value in being the "outsider" for any industry looking for a creative solution. You should embrace the fact that by looking in from the outside, you are uniquely positioned to think without the biases and constraints of that solution. Some of the best ideas can come from "outsiders" which is why one ought to try and find a balance between research and study and a truly fresh perspective that comes from a lack of the same.

When you are out of the industry, you may be more objective, and are not biased. That’s the strong point. But when you plan, don’t be narrow. You have to ask for help, for revision from those who know. You’ll be them soon!

Em minha experiência, por mais disruptivo que o termo possa soar, "estratégia criativa" depende de ter claro os pilares fundamentais dos dois termos que a comp?e. Ou seja, da Estratégia podemos resumir os pilares em: análises de ambiente interno e externo, posse de recursos e objetivos. E da Criatividade em avalia??o, incuba??o, ilumina??o e valida??o. Aliando as características da Criatividade com o método da Estratégia podemos ver que elas seguem um mesmo fluxo - de fora pra dentro e pra fora novamente. Acredito que o diferencial de uma boa Estratégia Criativa se dá na riqueza de elementos em cada fase destes movimentos.