How can you actively listen to build a more effective customer referral program?

To run a successful referral program, you need to listen to your customers carefully. Talk to them, get their feedback, and find out what they want. Use what you learn to design a referral program that works for both of you. Keep asking for their opinions, make changes based on their reactions, and stay in touch with them to strengthen your relationship and improve your program.

1. Alinhar expectativas diversas 2. Gerir metas de stakeholders 3. Navegar conflitos e confus?o 4. Comunicar-se eficazmente 5. Entender necessidades variadas 6. Criar vis?o compartilhada 7. Mostrar valor de iniciativas 8. Solicitar feedback constante 9. Construir ades?o conjunta 10. Conectar equipes distintas

People like to be "heard". If the prospect or customer things that you are trying to "sell" them something you will not get very far. Conversely if they believe you are truly interested in solving or helping their situation out then doors will open you never thought of. Do not walk into this situation with your hands out. Rather, seek to learn and understand how you can assist and will be rewarded. This is in the spirit of reciprocity and is an extremely powerful tool to put in your bag.

- Don't just close the deal and move on. Ask open-ended questions to understand your customers' experience. How did your product benefit them? - Actively listen to their feedback, both positive and negative. This shows you value their opinion and helps identify areas for improvement. It also builds trust and strengthens the relationship. - Use your customer's feedback strategically. Share positive feedback with your team and publicly (with their permission) to build social proof. Address any concerns and show how you're improving based on their input. By actively listening and taking action, you demonstrate genuine care for your customers, making them more likely to become your loyal advocates and refer others who share the same needs.

Preparing for listening to my customers, I try to “know the numbers” before we meet, meaning I like to have seen their business, know how many locations they have, distributors they use, price they’re paying and anything else I can see on the surface to learn about my client. In this way, when we speak I’m particularly dialed in to the deeper details that one won’t learn from the outside. I also try to approach conversations wanting to just hear what they are saying by not inputting my own thoughts until later in the conversation, when I feel I understand their needs and wants, thoroughly. I think a huge mistake most people make is trying to impose their own thoughts too early in a conversation. Listen twice the amount you speak…

Do not come to the conversation with an agenda to make another sale. Often times we are trying to speak or think of how to respond taking away from our ability to truly understand what the other person is communicating. If the conversation is happening in person then you should monitor the body language and social cues they are giving off. You can't fake genuine interest very well. If you remove your "sales breath" and enter the conversation with the objective of truly understanding where they are coming from you will be surprised how easy it is to make a sale or fix a problem.

You can do this in the workplace or at home. If you are like me you spend most of the day talking or leading meetings. It is easy to fill the "dead time" with useless banter. Instead ask meaningful questions to your coworkers, family, or friends, and then close your mouth and listen. Put your phone down, remove any distractions or nervous habits and focus in on the individual. Notice how their voice inflection changes through the conversation, absorb the body language changes, and be present throughout the conversation. Make it a goal to speak less and listen more. Resist the urge to interrupt. The person you are speaking with may answer your question without you having to ask!

When I’m looking for referrals, I prefer to let them come organically in a conversation. I will usually have some targets in mind before entering the talk and I wait to find a suitable moment to casually inject “the ask”. I use a bit of humor in my delivery so I’ve always found it fairly easy to ask for these. I believe it’s hard to shut down people who feed you or who make you laugh. The best advice I can give is to be patient and build rapport before attempting this. Your client shouldn’t leave feeling used but more like they just helped an old friend. Listen for the cue and it’ll come…

Active Listening : understand what client wants to communicate is very important . It not only helps to provide clarity to their requirements or concerns so that we can provide exact solutions . This will really increase the trust equation with our clients . Also helps to explore new avenues to leverage more from the existing clients .