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How can visual content increase your reach and simplify complex information?

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Visual content is a powerful tool for digital marketers who want to increase their reach and simplify complex information. Whether it's images, videos, infographics, charts, or diagrams, visual content can help you attract attention, convey your message, and engage your audience. In this article, you'll learn how visual content can benefit your content marketing goals and metrics, and how to create and optimize it for different platforms and purposes.

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Carissa Violante

LinkedIn Top Voice | Communications Strategy | Digital Engagement | Higher Education & Nonprofit | ?????

1 Why visual content matters

Visual content matters because it can boost your visibility, credibility, and memorability. People are more likely to notice, share, and remember visual content than plain text, especially on social media and search engines. Visual content can also help you establish your authority and expertise, by showing your data, insights, and solutions in a clear and compelling way. Visual content can also help you connect with your audience emotionally, by using colors, shapes, and symbols that resonate with their values and needs.

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Carissa Violante

LinkedIn Top Voice | Communications Strategy | Digital Engagement | Higher Education & Nonprofit | ?????
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Different people prefer different formats! Some like infographics, while others engage better with videos or images. By using a variety of visual content types, you can cast a wider net, ensuring that you're effectively connecting with a broader range of potential customers. It's all about tailoring your message to suit different preferences to include as many folks as possible.

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Gbenga Olaleye

Digital Strategist helping brands generate more revenue with tailor-made digital solutions | Google Certified Digital Analyst & Digital Marketer | Klaviyo Partner | Shopify Partner | Marketing Volunteer
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Visual content is becoming increasingly important for businesses, and for good reason. Humans are visual creatures, and our brains process images 60,000 times faster than text. In addition, visual content is more likely to be shared on social media and can help to increase engagement and reach. Here are some reasons why visual content matters: - It's more memorable: People are more likely to remember information when it's presented visually. - It's easier to understand: Visual content can help to simplify complex ideas and make them easier to understand. - It's more engaging: Visual content is more likely to grab and hold people's attention.

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2 How to create visual content

Creating visual content requires a combination of creativity, strategy, and skills. You need to have a clear goal, a target audience, and a key message for each piece of visual content you produce. You also need to choose the right format, style, and tools for your visual content, depending on the platform, purpose, and context. For example, you might use a video to demonstrate a product, an infographic to summarize a report, or a chart to compare data. You can use online tools like Canva, Piktochart, or Lumen5 to create and edit your visual content, or hire a professional designer or agency if you need more assistance.

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Addison Rice

Custom-tailored AI Copywriting solutions.
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Creating powerful visual content has never been easier with AI. You don't have to be an expert designer or artist to create visual content that tells your story. With ChatGPT's new image-generating ability powered by DALL-E 3, you can generate images directly from your writing. These images can enhance the power of your words by telling your story in a visual medium. Then you can use Canva to blend words and images in a way that builds your brand.

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3 How to optimize visual content

Optimizing visual content means making sure it is relevant, accessible, and engaging for your audience and the platform you use. You need to consider the size, resolution, and quality of your visual content, as well as the loading speed and compatibility with different devices and browsers. You also need to add captions, alt text, and metadata to your visual content, to make it easier for search engines and users to find and understand it. You also need to test and measure the performance of your visual content, using tools like Google Analytics, Facebook Insights, or YouTube Analytics, to see how it affects your traffic, conversions, and retention.

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Praful Kamble

Founder & Director @ Wiriya Technology Pvt Ltd. | ICT Consultant | Adobe Certified Professional - Adobe Commerce Business Practitioner | PRINCE 2? Practitioner & ITIL-F Certified
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Select the appropriate file format for your visual content. Common formats include JPEG (for photos), PNG (for images with transparency), GIF (for simple animations), and SVG (for vector graphics). Consider using modern image formats like WebP or AVIF, which offer better compression and quality compared to older formats like JPEG and PNG. Ensure that your visual content is responsive and looks good on mobile devices. Test your content on various screen sizes and resolutions. Maintain consistent aspect ratios to ensure that your content displays correctly on different devices and screen sizes.

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4 How to distribute visual content

Distributing visual content means sharing it with your audience and reaching new potential customers. You need to have a distribution plan that aligns with your content marketing goals and metrics, and that covers the channels, frequency, and timing of your visual content. You also need to adapt your visual content to the specific requirements and best practices of each platform, such as Facebook, Instagram, LinkedIn, or Pinterest. You also need to interact with your audience and encourage them to engage with your visual content, by asking questions, soliciting feedback, or offering incentives.

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5 How to repurpose visual content

Repurposing visual content means using it in different ways and formats to extend its lifespan and value. You can repurpose your visual content to reach new audiences, reinforce your message, or update your information. For example, you can turn a blog post into a video, a video into a podcast, a podcast into a slide deck, or a slide deck into an infographic. You can also use snippets, quotes, or screenshots from your visual content to create social media posts, email newsletters, or ads. You can also combine, edit, or remix your visual content to create new pieces of content.

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Kody Wirth

Digital Marketing Manager | Content Strategist | SEO Specialist | Copywriter
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I think it’s almost less about repurposing and more about being consistent. The mention of remixing at the end is honestly more ideal. You want the content to be recognizable but unique to each platform. Sure reuse individual assets where it makes sense-but take a bit more time to make it unique. You don’t want your audience to glaze over your content just because they’ve seen the same thing in multiple locations.

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6 How to learn more about visual content

Learning more about visual content can help you improve your skills, stay updated, and get inspired. You can learn more about visual content by following online courses, blogs, podcasts, or books on topics like graphic design, video production, or data visualization. You can also learn from the experts and influencers in your industry or niche, by studying their visual content and applying their tips and tricks. You can also learn from your own experience and experiments, by trying new formats, styles, and tools, and measuring the results.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can visual content increase your reach and simplify complex information?

1

2

3

4

5

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1 Why visual content matters

2 How to create visual content

3 How to optimize visual content

4 How to distribute visual content

5 How to repurpose visual content

6 How to learn more about visual content

7 Here’s what else to consider

Digital Marketing

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How can visual content increase your reach and simplify complex information?

1

2

3

4

5

6

7

1 Why visual content matters

2 How to create visual content

3 How to optimize visual content

4 How to distribute visual content

5 How to repurpose visual content

6 How to learn more about visual content

7 Here’s what else to consider

Digital Marketing

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