How can video interviewing tools help you showcase your employer brand?

1 Choose the right platform

The first step to showcase your employer brand with video interviewing tools is to choose the right platform that suits your needs and goals. There are many options available, from live video interviews to pre-recorded video assessments, and each one has its own advantages and disadvantages. For example, live video interviews can help you build rapport and trust with candidates, while pre-recorded video assessments can help you evaluate skills and personality more objectively and consistently. You should consider factors such as the type of role, the volume of applicants, the level of interaction, the budget, and the technical requirements when selecting a video interviewing tool.

2 Customize your video content

The second step to showcase your employer brand with video interviewing tools is to customize your video content to reflect your company's identity and values. You can do this by using your logo, colors, images, and fonts in your video interface, as well as by adding introductory and closing videos that introduce your company and thank the candidates for their time. You can also use video content to highlight your culture, mission, vision, and achievements, as well as to showcase your employees and their stories. By creating engaging and authentic video content, you can convey your employer brand message and personality to the candidates.

3 Communicate clearly and effectively

The third step to showcase your employer brand with video interviewing tools is to communicate clearly and effectively with the candidates throughout the process. You should provide them with clear instructions, expectations, and feedback on how to use the video interviewing tool, what to prepare, how to dress, how long the interview will take, and what are the next steps. You should also communicate your employer value proposition, which is the unique set of benefits and opportunities that you offer to your employees. You should emphasize what makes you different and attractive as an employer, and how you can help the candidates achieve their career goals and aspirations.

4 Respect the candidates' time and privacy

The fourth step to showcase your employer brand with video interviewing tools is to respect the candidates' time and privacy. You should schedule the video interviews at a convenient time for the candidates, and avoid rescheduling or canceling them without a valid reason. You should also respect the candidates' privacy and data protection rights, and inform them about how you will use, store, and share their video recordings. You should also ask for their consent before recording or sharing their videos, and give them the option to opt out if they are not comfortable with it.

5 Provide a human touch

The fifth step to showcase your employer brand with video interviewing tools is to provide a human touch to the candidates. Video interviewing tools can sometimes create a sense of distance and detachment between you and the candidates, and make them feel like they are talking to a machine. You can overcome this by showing your genuine interest and enthusiasm, smiling and making eye contact, using a friendly and professional tone, and asking open-ended and behavioral questions. You can also follow up with the candidates after the video interview, and provide them with constructive and timely feedback, as well as with information on the next steps.