How can video content help you build meaningful relationships with donors?

When it comes to fundraising, there is arguably nothing more important than connecting with the audience through storytelling. And in today’s world, there is no better way to tell a story, then through video

Video does so much to break down barriers and capture emotion and energy. It is storytelling at it's best. It can be mixed with infographics and even simple animation that allows for conveying information that would otherwise be complicated to share.

When you use a video you have a great opportunity to share and demonstrate how your companies act and what the dynamics are like and you are not limited to using words. It is a clear exhibition and an open window to reinforce ideas and proposals.

As a trans advocate, I use video content to inspire my network to join me in my audio rooms and live show, where I share my insights and experiences. By using video content, I can showcase the voices and experiences of my listeners and guests. I can also highlight the challenges and opportunities the trans community face, and how we can work together to overcome them. I also encourage my network to invite others to join my audio rooms and live show, and to spread the word about my mission. By using video content, one can create a sense of connection, belonging, and empowerment among their network, and motivate them to take action and make a difference.

One of the best ways to determine how to use video with your audience is to ask! What is resonant, what would folks share with a friend, who may not already know about your organization or cause? Testing is also key - analyze what videos get the best click through rates, and re-shares. Staying true to meaningful and asset based story telling is also key for this medium, as in all communication tactics.

It's the old adage, a picture is worth a thousand words. And I'll add that a moving picture is more, well, moving. A well done, honest and authentic video can be very powerful. But it needs to be well thought through and intentional. The development and marketing team must ask from the start, "what are we trying to accomplish?" Is it marketing or fundraising? What is the call to action? What emotion do we want the audience to feel? I recommend keeping the focus to one, maybe two, objectives, but never more. Finally, I also recommend using scriptwriting and movie making techniques, such as the story arc. This is a time that I recommend hiring a scriptwriter, storyteller, or movie producer to help.