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How can a UX writer transition to a content strategy role?

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If you are a UX writer who wants to broaden your skills and take on more strategic responsibilities, you might be interested in becoming a content strategist. Content strategy is the practice of planning, creating, delivering, and managing content across different channels and platforms. It involves not only writing, but also research, analysis, governance, and measurement. In this article, we will explore how you can leverage your existing UX writing skills and experience to transition to a content strategy role.

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Engr. Bethel Amadi ??

CEO & Founder of EkoRyde

1 Know the difference

One of the first steps to transition to a content strategy role is to understand how it differs from UX writing. While UX writing focuses on creating clear, concise, and consistent microcopy that guides users through an interface, content strategy deals with the bigger picture of how content supports the business goals, user needs, and brand identity. Content strategists often work on macrocontent, such as web pages, blog posts, newsletters, and social media posts, as well as microcontent. They also collaborate with other stakeholders, such as product managers, developers, designers, and marketers, to align the content vision and strategy across the organization.

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Engr. Bethel Amadi ??

CEO & Founder of EkoRyde
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Transitioning from a UX writing role to a content strategy role involves building on existing skills, acquiring new ones, and demonstrating a broader understanding of content across the user journey and business goals. Here's a step-by-step guide to help a UX writer make this transition: Understand Content Strategy: Gain a deep understanding of what content strategy entails. This includes understanding how content aligns with business goals, user needs, and the overall user experience. Develop a Holistic View of Content: Expand your perspective beyond microcopy and interface content. Consider content across the entire user journey, including pre- and post-interaction content, as well as content that spans various channels and platforms.

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2 Learn the skills

In order to transition to a content strategy role, it is important to learn the necessary skills and tools. Content auditing helps evaluate the existing content quality, relevance, and effectiveness to identify gaps, opportunities, and issues that need addressing. Content modeling defines the structure, relationships, and attributes of content types and elements used in a system. Content management organizes, stores, updates, and publishes content using a CMS or headless CMS for accessibility, security, and ease of maintenance. Lastly, content analytics measures and analyzes the performance and impact of the content using metrics and tools such as Google Analytics, heatmaps, and user feedback to evaluate the effectiveness of the content strategy.

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3 Build your portfolio

As a third step to transition to a content strategy role, it's important to build a portfolio that showcases your skills and experience. Updating your resume should include highlighting your UX writing projects and achievements, as well as emphasizing how you contributed to the content strategy and goals. Additionally, creating case studies that demonstrate your process, challenges, solutions, and results is beneficial. Include screenshots, wireframes, prototypes, or mockups that illustrate your work and explain how it aligned with the content strategy and supported the business objectives and user needs. If you don't have enough UX writing projects that involve content strategy, you can create your own projects or volunteer for non-profit organizations, startups, or online communities that need content help. You can also take online courses, workshops, or challenges that teach you content strategy skills and provide you with feedback and certificates.

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Giannis Xenofos

Digital Product Designer
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Carefully document your process, highlighting the key decisions and considerations that guided your work. Include screenshots, wireframes, prototypes, or mockups to provide visual representations of your work and explain how it aligns with the content strategy and supports business goals and user needs. If your professional background lacks direct experience in content strategy, consider creating your own projects to gain hands-on experience. Volunteering for non-profit organizations, startups, or online communities that need content assistance provides valuable opportunities to apply your skills and receive feedback.

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4 Network and apply

To transition to a content strategy role, you should network and apply for relevant opportunities. Joining online communities such as Content Strategy Community, Content Design London, UX Writers Collective, and UX Writing Hub can help you connect with other content professionals, learn from their experiences, and get feedback on your work. You can also attend events like webinars, podcasts, conferences, meetups, and workshops to learn from experts, network with peers, and showcase your work. Examples of these events are Confab, Content by Design, UX Writer Conference, and Content Strategy Meetup. Additionally, you can apply for content strategy jobs that match your skills and interests. You can use platforms such as LinkedIn, Indeed, Glassdoor, Content Jobs, and Content Folks to find suitable positions. Furthermore, reaching out to your contacts, mentors or recruiters can help you get referrals or recommendations for opportunities.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can a UX writer transition to a content strategy role?

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5

1 Know the difference

2 Learn the skills

3 Build your portfolio

4 Network and apply

5 Here’s what else to consider

User Experience

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How can a UX writer transition to a content strategy role?

1

2

3

4

5

1 Know the difference

2 Learn the skills

3 Build your portfolio

4 Network and apply

5 Here’s what else to consider

User Experience

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