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How can travel and tourism leaders create a diverse and inclusive workplace?

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Diversity and inclusion are not only ethical and social goals, but also strategic and competitive advantages for the travel and tourism industry. By creating a workplace that values and respects different perspectives, backgrounds, and identities, leaders can foster innovation, collaboration, and customer satisfaction. However, achieving a diverse and inclusive workplace requires more than just policies and statements. It requires intentional actions, continuous learning, and genuine engagement. Here are some tips on how to do that.

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Dejan Peri?

General Manager & Board Member at Hyatt Regency Kotor Bay Resort

1 Assess your current situation

The first step to creating a diverse and inclusive workplace is to understand where you are and where you want to be. You can use various tools and methods to collect data and feedback on your workforce composition, culture, and performance. For example, you can conduct surveys, interviews, focus groups, or audits to measure the level of diversity, inclusion, and belonging among your employees, customers, and partners. You can also benchmark your results against industry standards and best practices to identify gaps and opportunities.

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Dejan Peri?

General Manager & Board Member at Hyatt Regency Kotor Bay Resort
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In the industry where composition of clientele is integral to strategy, so is a diverse workforce that relays faster growth and progress due to a medley of unique individuals with an array of knowledge, skills and perspectives. This in turn joins the team towards unified goals, and there lies the neccessity of creating a diverse and inclusive approach to team development and building. If there are gaps they start and end with leadership support and talent acquisition as key factors behind the corporate culture written on the paper.

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2 Set clear and measurable goals

Based on your assessment, you can define your vision and objectives for diversity and inclusion in your workplace. You should align them with your business strategy, values, and mission, and communicate them clearly and consistently to all stakeholders. You should also set specific, measurable, achievable, relevant, and time-bound (SMART) goals and indicators to track your progress and impact. For example, you can set goals for increasing the representation, retention, and promotion of underrepresented groups, improving the diversity and inclusion climate, or enhancing customer loyalty and satisfaction.

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3 Implement inclusive practices and policies

To achieve your goals, you need to implement practices and policies that support diversity and inclusion in your workplace. This means creating a culture of respect, trust, and openness, where everyone feels valued and heard. You can do this by providing regular training and education on diversity and inclusion topics, promoting dialogue and feedback, and addressing bias and discrimination. You also need to ensure that your hiring, development, and reward systems are fair and transparent, and that they reflect the diversity of your talent pool and market.

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Dejan Peri?

General Manager & Board Member at Hyatt Regency Kotor Bay Resort
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Hiring, development and reward systems have to be absolutely in line with a strategy of a diverse and inclusive workforce. While we rely more and more on modern technology for talent acquisition, I have found that our industry also needs other channels within the strategy such as prints ads, word of mouth and school and university roadshows and partnerships, both local and international, in order to reach a wide spectrum of talent. However hiring is just the beginning of the path, and retention strategy is the key as it builds loyalty and sense of belonging which is essential for progress and development. This starts from a diverse management that has rapport with teams, and communication culture that is both vertical and horizontal.

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4 Engage your employees and customers

Creating a diverse and inclusive workplace is not a one-way process. It requires the involvement and commitment of your employees and customers. You can engage them by creating platforms and channels for them to share their ideas, experiences, and feedback. You can also invite them to participate in diversity and inclusion initiatives, such as mentoring, networking, or volunteering. By doing so, you can build trust, loyalty, and collaboration among your stakeholders, and leverage their diverse perspectives and insights to improve your products and services.

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5 Review and improve

Finally, you need to monitor and evaluate your diversity and inclusion efforts regularly, and use the data and feedback to improve your practices and policies. You can use various tools and methods to measure the outcomes and impacts of your actions, such as surveys, reports, or dashboards. You should also celebrate your achievements and recognize your champions, but also acknowledge your challenges and learn from your mistakes. By doing so, you can create a culture of continuous learning and improvement, and ensure that your workplace is diverse and inclusive.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dejan Peri?

General Manager & Board Member at Hyatt Regency Kotor Bay Resort
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One thing we have found helpful in our organization that is truly diverse and inclusive is recognizing and promoting the individual differences and coming together to celebrate them, making our annual calender full with various national, religious and secular holidays devoted to individuals, communities and nations. Therefore from birthdays, through International Women's Day, via Christmas and various New Years, to Bring your family to work and Vegan month, we incorporate the rainbow of personal and community celebrations into our lives to celebrate, learn from and support our differences.

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How can travel and tourism leaders create a diverse and inclusive workplace?

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1 Assess your current situation

2 Set clear and measurable goals

3 Implement inclusive practices and policies

4 Engage your employees and customers

5 Review and improve

6 Here’s what else to consider

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