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How can TQM improve your product design and exceed customer expectations?

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Quality is not only a result, but also a process. If you want to deliver products that meet or exceed your customers' expectations, you need to adopt a total quality management (TQM) approach. TQM is a philosophy and a set of principles that aim to improve the performance and satisfaction of all stakeholders involved in the production and consumption of goods and services. In this article, you will learn how TQM can help you improve your product design and reduce risks, while enhancing your customer loyalty and competitiveness.

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Albert A.

?Manufacturing Operations Management ?E2E Supply Chain Management ?Procurement Management ?Business Optimization &…

1 What is TQM?

TQM is a comprehensive and systematic way of managing quality throughout the entire product life cycle. It involves the participation and commitment of everyone in the organization, from top management to frontline workers, as well as suppliers and customers. TQM focuses on continuous improvement, customer satisfaction, prevention of defects, teamwork, and data-driven decision making. TQM also requires a culture of learning, innovation, and empowerment, where problems are seen as opportunities for improvement, and where feedback and communication are encouraged and valued.

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Albert A.

?Manufacturing Operations Management ?E2E Supply Chain Management ?Procurement Management ?Business Optimization & Strategy ?Capability Development ?Process Improvements ?Leadership ?ForbesBLK
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The goal of total quality management (TQM), a management strategy, is to achieve long-term success by consistently delivering high-quality IT services and achieving unmatched customer satisfaction.

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Dheerendra Singh Bhadouriya

|Learner|Kubota|Ex ALSTOM|| Ex Escorts agri machinery||Ex VE commercial vehicle.INSPECTION||QMS|APQP|SQA|NPD|TOOLING
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Total quality management (TQM) is the continual process of detecting and reducing or eliminating errors in manufacturing. It streamlines supply chain management, improves the customer experience, and ensures that employees are up to speed with training.

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2 How can TQM improve your product design?

One of the key benefits of TQM is that it can help you design products that are more aligned with your customers' needs and preferences. By involving your customers in the design process, you can gain valuable insights into their expectations, requirements, and preferences. You can also use tools such as quality function deployment (QFD) to translate customer needs into technical specifications, and design for quality (DFQ) to optimize the quality and reliability of your products. Additionally, you can use techniques such as failure mode and effects analysis (FMEA) to identify and eliminate potential sources of failure, and design of experiments (DOE) to test and optimize your design parameters.

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Albert A.

?Manufacturing Operations Management ?E2E Supply Chain Management ?Procurement Management ?Business Optimization & Strategy ?Capability Development ?Process Improvements ?Leadership ?ForbesBLK
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TQM can assist you in designing products that are more in line with the requirements and preferences of your clients, which is one of its main advantages. You may learn a great deal about your clients' needs, tastes, and expectations by including them in the design process.

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3 How can TQM reduce risks?

Another advantage of TQM is that it can help you reduce risks and uncertainties in your production process. By adopting a preventive approach, you can avoid or minimize errors, defects, waste, and rework, which can affect your costs, quality, and delivery time. You can also use tools such as statistical process control (SPC) to monitor and control your process variation, and root cause analysis (RCA) to find and correct the underlying causes of problems. Furthermore, you can use techniques such as risk management (RM) to identify, assess, and mitigate the potential risks that may affect your product performance, safety, or compliance.

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Dheerendra Singh Bhadouriya

|Learner|Kubota|Ex ALSTOM|| Ex Escorts agri machinery||Ex VE commercial vehicle.INSPECTION||QMS|APQP|SQA|NPD|TOOLING
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The greatest benefit is reducing the total cost of quality by improving all products, services and processes, not just the ones in production. Other benefits of TQM include: Reduce risk and mitigate risk when designing new products and processes. Resolve problems before they occur.

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4 How can TQM enhance your customer loyalty and competitiveness?

A final benefit of TQM is that it can help you enhance your customer loyalty and competitiveness in the market. By delivering products that meet or exceed your customers' expectations, you can increase their satisfaction, trust, and loyalty. You can also use tools such as customer satisfaction surveys (CSS) to measure and improve your customer satisfaction levels, and customer relationship management (CRM) to build and maintain long-term relationships with your customers. Moreover, you can use techniques such as benchmarking (BM) to compare and learn from your competitors, and continuous improvement (CI) to keep improving your quality and performance.

TQM is not a one-time project, but a continuous journey. It requires a clear vision, a strong leadership, a committed workforce, and a supportive environment. By adopting TQM, you can improve your product design and exceed your customer expectations, while reducing risks and enhancing your customer loyalty and competitiveness.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can TQM improve your product design and exceed customer expectations?

1

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1 What is TQM?

2 How can TQM improve your product design?

3 How can TQM reduce risks?

4 How can TQM enhance your customer loyalty and competitiveness?

5 Here’s what else to consider

Manufacturing Operations

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How can TQM improve your product design and exceed customer expectations?

1

2

3

4

5

1 What is TQM?

2 How can TQM improve your product design?

3 How can TQM reduce risks?

4 How can TQM enhance your customer loyalty and competitiveness?

5 Here’s what else to consider

Manufacturing Operations

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