How can Thought Leaders evaluate their communication strategies?

Very basic: start with the end in mind. Then work your way backward. Also, know the difference between a goal and a metric. That's it.

Para a comunica??o ser eficaz, antes de tudo, é preciso conhecer muito bem o público que você precisa atingir e ter seus objetivos definidos. A partir daí, tra?amos as metas, que devem ser realistas e com métricas capazes de serem mensuráveis. Uma comunica??o fluida, de fácil compreens?o para todos os públicos, transforma o clima de uma empresa e contribui muito para a cultura organizacional.

The most important element in defining your goal is the objective the brand, business or company intends to achieve. That is the ultimate defining factor for goal setting. One thing I have come to understand over the course of implementing strategies is that you may think it is great to go where the wind blows based on a specific metric that needs to be achieved but if that metric doesn't translate to ROI or drive the mission of the business, you will end up with months of work and nothing to show for it. So, don't set goals and metrics that are only based on the strategy that needs to be executed but set an overall strategy that is based on the goals the business intends to achieve.

An unheard message may as well remain unsaid. Thought Leaders must ask—are they connecting? Breaking through the noise? Aiding understanding or confusion? Evaluate platforms, timing, tone. Consider your audience: why they listen, how they learn. Test assumptions. Get feedback, candid yet kind. Refine with humility, amplify your impact. Leadership alone is not change. True change begins when hearts and minds unite behind an idea. Invite feedback. Identify what's working and what needs work. Adjust promptly and don't be afraid to experiment. Most of all, forge partnerships and strengthen your message and MULTIPLY your impact.

What do you want to achieve? Brand awareness, community building, industry influence? Once you know your destination, metrics become meaningful signposts.

We must take into account what has been done to date, in contrast to the new communication strategy that we want to implement. This may sound easy, but the analysis of the KPIs and feedback obtained in previous cases will take some time to define that the new variables and tactics are ideal for the new strategic case. With this resolved and taking these factors into account, we must have a vision of the objective that needs to be achieved in the new strategy, previously defining how the results will be measured and using ideally long-standing KPIs to contrast the short, medium and long effects.

Having data is always relevant and further refining everything. Use various methods or whatever suits you best, and everything will flow smoothly.

Nothing works without data and that is final. Data is the X factor in the success or failure of your product or service. To launch, you need to have data. To sustain your product or service in the market, you need to have data. To compete, you need to have data. Nothing drives success quicker than the availability of data to inform decisions. Invest in tools that enable you gather data and you will be able to analyze strategies based on variables and arrive at an actionable conclusion rather than hope for the best.

A comunica??o e a forma como nos comunicamos evolui a cada dia. é preciso estar atentos às tendências e saber reconhecer o que faz sentido para o seu público. Analisar e mensurar dados utilizando as ferramentas corretas ajudam muito, pois permitem verificar se estamos no caminho correto ou se precisamos fazer diferente. Estar atento ao mercado e ter bons relacionamentos para benchmarks também s?o ótimas estratégias.

Likes and shares are nice, but they're not the treasure map. Look for deeper engagement - comments, downloads, time spent with content. These nuggets reveal true value.

?????????????? ??????????????????, ?????????????? ????????????????! Effective communication is critical. To be impactful, you should have an expansive toolbox, that includes: ???????????????????????? Repeating what you were told, but in your own words, to show understanding. Using simpler words, but same level of detail. ?????????????????????? Restating to confirm that you are tracking with the messenger & message. Repeating the main points & key statements. Use these in conversations discussing a multi-level item or complex issue. When retelling of the conversation, and proposed action, to another. This makes it easier to course correct and absorbing the message in component level(s) will make it more digestible.

There's a hack for me when it comes to testing and experimenting - let the campaign run wild and free first. Get some data, some result you can measure against. Don't be a scientist with it, be creative with it. Another hack is, rather than test and experiment, run multiple ad sets with one defining variable for each and see which performs then key in the variable for the second performing ad set into the first on a new, separate ad and see how it performs. Creativity is required in testing. Don't simply rely on the tools, innovate.

I would not say I am doing A-B testing but I have about 5 or 6 main topic content pilars which I believe about 4 of them are strongly complementary of eachother. I probably need to focus more but I am having fun with it. I definitely look to see which posts get more impressions and engagements knowing some topics are heavier or require reading. I try to encourage people to think a little bit more even if it is for a few moments each day. I get some DM's and followers saying complementary comments and encouraging more posts from me.

é preciso experimentar. Testar diversas estratégias até reconhecer a que mais agradou seu público. E é importante ter claro que, ao experimentar, vamos errar. é inevitável e faz parte do processo. Mas temos que saber tirar proveito dos nossos erros para n?o repeti-los! O mesmo conteúdo pode ser apresentado de diversas formas diferentes, para públicos diferentes. Teste e experimente sempre.

Blogs are great, but maybe your audience thrives on video podcasts or interactive webinars. Don't be afraid to venture beyond your comfort zone and see what resonates.

A perfect example of seeking and applying feedback is receiving and collating feedback that cuts across sales, marketing, and general product or service related feedback. For sales related feedback, everyone is fixated on it as that's where the money comes. Those who want to be customers, clients or subscribers. However, where the marketing feedback helps you is, you get to see potential partnerships, collaborations, and additional channels to expand visibility. For general feedback, this is key and non-negotiable as you get to know what the problems of your product or service is and act on it. With this in mind, neither of the three should be disregarded as they are pivotal to continued existence of your business.

A comunica??o precisa de feedback. é de extrema importancia saber o que o seu público está achando de suas mensagens. Ou?a as pessoas, percebam as rea??es, utilizem ferramentas de avalia??o, conversem com colegas. E estejam prontos para receber todos os feedbacks, jamais seja reativo a um feedback negativo ou vaidoso demais com um positivo. Utilize sempre os feedbacks como uma ferramenta estratégica para melhoria contínua.

Surveys, polls, and direct conversations offer invaluable insights. Don't just preach - listen to your audience and adjust your message accordingly. ?

Estamos sempre em evolu??o. Sempre teremos alguma coisa para aprender. Isso faz parte do crescimento pessoal e profissional. Saber utilizar as melhores estratégias de comunica??o para o nosso público, analisar os resultados obtidos nas campanhas, conseguir avaliar os pontos positivos e reconhecer o que n?o deu certo, tudo isso faz parte do processo e permite que a gente evolua e cres?a. Comunica??o é movimento, é mudan?a, é evolu??o. Esteja sempre atento, pe?a ajuda quando necessário, troque ideias, fa?a networking e n?o tenha medo da concorrência. Acredite que você também é capaz.

No strategy is forever static. Analyze your data, learn from your missteps, and refine your approach. Remember, thought leadership is a journey, not a destination.

After 25 years and 8 start-ups, this is what I found is the most acceptable basis for evaluating my success in communicating my thoughts. Listen not only to those within your trusted peer circle but more so, concentrate on your critics, as they are more than likely the ones that are forthcoming with notions that ring true.

Collaborate! Partner with other thought leaders in your field. Cross-pollination strengthens your message and expands your reach.