How can surveys inform your copywriting strategy?

In my experience, no brand should operate for a two quarters without conducting an assessment of their performance via a personalized survey. Surveys are essential in ensuring you understand the mindset of your customers and how best to improve your business to serve them better

Surveys are a great way to also extract feedback for your efforts and services. Feedback helps you: -Streamline and better your services -Know what your audience really wants from you -Build further course of action for your brand -Build the right TGs by grouping customers with similar needs or behaviour One of the great ways to deep dive into what your customers expect when they sign up for using your brand. In today’s day and age, deeper understanding is what really connects with people.

Surveys help to develop a strategy for your copy. From surveys you can get ideas about: - what is the pain point of your audience? - what values are they looking for? - what interests them? When you get answers to these questions, you can get a better idea and incorporate them in your copy.

Get to know about your target audience. Their underlying desires, actions, pain points, and emotional turn-arounds. Usually it is not done but BIG companies do vouch for this approach.

Surveys provide valuable insights into customer preferences and pain points. By analyzing survey data, you can tailor your copy to address specific needs, highlight key benefits, and create more resonant messaging. This customer-centric approach enhances the effectiveness of your copywriting strategy, making it more compelling and aligned with your audience's expectations.

Surveys in copywriting offer diverse methodologies that extract valuable insights and enhance the effectiveness of marketing communications. By understanding the distinct purposes of each survey type and their unique characteristics, copywriters can gather essential data from the target audience. Demographic surveys provide foundational information, while psychographic surveys delve into psychological and behavioral aspects. Customer feedback surveys offer valuable insights, and brand perception surveys shape messaging. Product/service usage surveys inform copy by understanding customer experiences, and A/B testing surveys optimize messaging through data-driven decisions.

SurveyMonkey, Google Forms, Typeform, Qualtrics, SurveyGizmo, and Formstack are among the best survey services available for copywriting. These platforms offer a variety of features and functionalities to create customized surveys, collect valuable data from the target audience, and analyze responses. With their user-friendly interfaces, advanced question types, and robust reporting tools, these services empower copywriters to gather insights and make data-driven decisions to create compelling and effective copy.

In my organization we employ the services of SurveyMonkey, Google Forms, Typeform, SurveyGizmo, and Formstack to gain insights into our customers reviews and make better decisions about our operations

Keep your survey easy and small. If it's time-consuming and difficult, no one would want to do it. Also, create it on a platform that is easily accessible for your customer base.

When asking questions in surveys - straight ask the question - do not overcomplicate the process - use simple and known language - analyze your survey data - use graphs for better visuals

When writing a survey, the questions need to build on each other. There's a definite sequence. The first question needs to be simple, and then the questions build. I don't ever ask complicated or intense open ended questions first because they may abandon it before they start. Have easy multiple choice questions first. In a copywriting survey - using a likert scale for your copy may be the easiest way to get at the core of your copy. Showing them a core idea and asking on a scale of 1 - 5 - From Least Interested to most interested in the idea. I always try to keep the survey under 10 mins to finish. And have at least 2 - 3 open ended questions.

Surveys are great but make sure you're actually surveying your ideal audience. Not your Mum. Not Auntie Patricia or your best friend who loves everything that you put out.

Like any other feedback or input, you need to remember two things. 1) Take the results of the survey with a grain of salt and remember that a survey is an artificial environment. The insights gained might be brilliant or quite biased (intentionally or unintentionally). How someone says they think or will behave on a survey isn't necessarily how they'll behave in nature. 2) Look deeper for the little nuggets, that's where the best value might be hiding. One person might have said one thing in an open-ended question that can spark a whole new way of thinking.

Surveys serve as a great tool for uncovering the pain points, preferences, and needs of your target audience. Incorporating questions in surveys that inquire about challenges, frustrations, or desires related to the industry or product/service you're offering can provide invaluable insights.

Nothing is perfect. Including surveys. When creating a survey to test for a variable, your will invariably (lol) miss some key point of data or piece of information. This isn't a perfect workaround, but I always liked to include a little box asking "Is there anything we missed that you think we should know about?" People love to point out "flaws" or show you how smart they are. Let em. You might unearth some gold.

Let's say you're writing sales copy and you want to get feedback from your dream customers. Here are some top sales copy questions you can ask folks. What was your first impression after reading the sales copy? Did it immediately grab your attention? Could you summarize the main message you took away from this copy? How relevant did you find the content to your needs and interests?" Were there any parts of the copy that particularly resonated with you? Why? Was there any part of the copy that was unclear or confusing? Can you specify? How would you rate the copy in terms of ease of understanding on a scale from 1 to 10? How persuasive did you find the copy in encouraging you to take the intended action (e.g., make a purchase, etc.)?