登录查看更多内容

Last updated on 2024年5月31日

How can supply management support product innovation in a dynamic market?

由人工智能和领英社区提供技术支持

Product innovation is essential for businesses to stay competitive and meet customer needs in a dynamic market. However, developing and launching new products can be challenging, costly and risky. How can supply management help you overcome these challenges and support your product innovation strategy? In this article, we will explore six ways that supply management can enable product innovation and customer value creation.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

Collins Oluka, MBA, CPSM

Global Procurement & Supply Chain Executive| Procurement Transformation Leader| Thought Leader & Educator
José Acácio Bertogna Júnior

Gerente | Suprimentos | Inteligência de Mercado | Estratégia | Finan?as
Marcos Antonio Tenan

MBA em Gest?o em Logística e Opera??es Internacionais; MBA em Gest?o Estratégica em Compras; MBA em Agronegócios;…

1 Align supply and demand

One of the key roles of supply management is to align supply and demand, ensuring that you have the right resources, materials and capacity to produce and deliver your products. This requires a deep understanding of your market, customers and competitors, as well as your own capabilities and constraints. By aligning supply and demand, you can avoid overstocking, understocking, obsolescence and waste, and optimize your inventory and cash flow. You can also identify and respond to changing customer preferences, market trends and opportunities, and adjust your product mix and features accordingly.

添加您的观点

Marcos Antonio Tenan

MBA em Gest?o em Logística e Opera??es Internacionais; MBA em Gest?o Estratégica em Compras; MBA em Agronegócios; Engenharia de Suprimentos; MBA em Six Sigma; Biotecnologia; Gest?o da Cadeia de Suprimentos e Logística.
举报内容
A gest?o de suprimentos pode impulsionar a inova??o de produtos em um mercado dinamico de várias maneiras. Primeiro, pode garantir a disponibilidade de materiais necessários para o desenvolvimento de novos produtos. Segundo, pode identificar fornecedores inovadores que podem contribuir com ideias e tecnologias novas. Terceiro, através de uma gest?o eficaz da cadeia de suprimentos, as empresas podem reduzir custos e, assim, investir mais em pesquisa e desenvolvimento. Além disso, a gest?o de suprimentos pode facilitar a introdu??o rápida de novos produtos no mercado, respondendo eficazmente às mudan?as na demanda do cliente.

已翻译

赞
Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
举报内容
Alinhar oferta e demanda é crucial para apoiar a inova??o de produtos em um mercado dinamico. Utilizar técnicas avan?adas de previs?o de demanda para antecipar as necessidades dos clientes e ajustar os níveis de estoque de maneira eficiente. Trabalhar em estreita colabora??o com as equipes de vendas e marketing para obter insights sobre as tendências de mercado e mudan?as nas preferências dos consumidores. Manter flexibilidade nos processos de produ??o e distribui??o para responder rapidamente às flutua??es na demanda. Alinhar oferta e demanda de forma eficaz garante que os recursos estejam disponíveis quando necessário, facilitando o lan?amento de novos produtos.

已翻译

赞

2 Collaborate with suppliers

Another way that supply management can support product innovation is by collaborating with your suppliers. Suppliers can be a valuable source of ideas, insights and expertise for your product development process. They can help you improve your product quality, functionality, design and sustainability, as well as reduce your costs, lead times and risks. By collaborating with your suppliers, you can leverage their innovation capabilities, access their networks and resources, and co-create value for your customers.

添加您的观点

Collins Oluka, MBA, CPSM

Global Procurement & Supply Chain Executive| Procurement Transformation Leader| Thought Leader & Educator
举报内容
Supply management plays a pivotal role in fostering product innovation through Supplier-Enabled Innovation (SEI). Recognizing suppliers as reservoirs of market knowledge, companies must shift their perspective, viewing suppliers not merely as external entities but as integral extensions of their supply chain. The key lies in establishing collaborative partnerships with suppliers, engaging in a shared journey of ideation, development, and mutual value creation. This collaborative approach allows companies to leverage the unique insights of suppliers, ultimately driving innovation that is both impactful and sustainable.

已翻译

赞

3 Integrate supply chain processes

Supply management can also support product innovation by integrating your supply chain processes. This means aligning and coordinating your activities and information flows across your supply chain, from sourcing and procurement to production and distribution. By integrating your supply chain processes, you can improve your efficiency, agility and responsiveness, and reduce your complexity, duplication and errors. You can also enhance your visibility, transparency and communication, and enable faster and better decision making and problem solving.

添加您的观点

José Acácio Bertogna Júnior

Gerente | Suprimentos | Inteligência de Mercado | Estratégia | Finan?as
举报内容
Is is critical to establish a process with a good tracking routine for the new materials and equipments homologation. This process must include procurement area, engineering, quality and business teams. This process must guarantee strategic alignment, financial feasibility (business cases with NPV>0), documentation, tests in laboratory and in scale. Always track new initiatives, the ongoing ones and don't forget to do a good 'post mortem' analysis of each case.

已翻译

赞

4 Adopt digital technologies

Supply management can also support product innovation by adopting digital technologies. Digital technologies can help you automate, optimize and innovate your supply chain processes, as well as create new products and services. For example, you can use data analytics, artificial intelligence and machine learning to generate insights, predictions and recommendations for your product development and delivery. You can also use cloud computing, internet of things and blockchain to connect, monitor and secure your supply chain assets and transactions. You can also use 3D printing, robotics and augmented reality to create and test new products and prototypes.

添加您的观点

Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
举报内容
Adotar tecnologias digitais é vital para impulsionar a inova??o na gest?o de suprimentos. Implementar ferramentas como IoT, Big Data e Inteligência Artificial para melhorar a previs?o de demanda, a gest?o de inventário e a análise de dados. Utilizar plataformas digitais para automatizar processos e aumentar a eficiência operacional. Explorar a impress?o 3D e outras tecnologias avan?adas para prototipagem rápida e personaliza??o de produtos. A ado??o de tecnologias digitais n?o só aprimora a precis?o e a agilidade da cadeia de suprimentos, mas também abre novas oportunidades para a inova??o de produtos.

已翻译

赞

5 Implement sustainable practices

Supply management can also support product innovation by implementing sustainable practices. Sustainable practices can help you reduce your environmental impact, enhance your social responsibility and increase your customer loyalty. For example, you can use circular economy principles, such as reducing, reusing and recycling your materials and resources, to create more efficient and innovative products. You can also use green procurement, such as selecting suppliers that comply with environmental and social standards, to improve your supply chain performance and reputation. You can also use eco-design, such as incorporating renewable, biodegradable and recyclable materials, to create more attractive and differentiated products.

添加您的观点

Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
举报内容
Implementar práticas sustentáveis na gest?o de suprimentos apoia a inova??o de produtos ao atender às crescentes demandas por responsabilidade ambiental. Adotar políticas de compras verdes, selecionando fornecedores que praticam a sustentabilidade. Reduzir o desperdício e otimizar o uso de recursos ao longo da cadeia de suprimentos. Investir em tecnologias e processos que minimizem o impacto ambiental, como transporte eficiente e embalagens recicláveis. Práticas sustentáveis n?o só melhoram a imagem da empresa, mas também podem levar a inova??es em produtos e processos que atendem às expectativas dos consumidores e regulamentos ambientais.

已翻译

赞

6 Foster a culture of innovation

Finally, supply management can support product innovation by fostering a culture of innovation. A culture of innovation is one that encourages and supports creativity, experimentation and learning among your supply chain stakeholders. This means creating a vision, strategy and structure that aligns your supply chain goals and objectives with your product innovation goals and objectives. It also means empowering, motivating and rewarding your supply chain team members, partners and suppliers to generate, share and implement new ideas and solutions. It also means embracing change, risk and failure as part of the innovation process.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Wilton Mota

Gerente de Supply Chain (Planejamento, Suprimentos e Logística)
举报内容
Além das estratégias mencionadas, considerar outros fatores que podem impactar a capacidade da gest?o de suprimentos de apoiar a inova??o de produtos. Monitorar continuamente o ambiente de mercado e a concorrência para identificar novas oportunidades e amea?as. Manter uma comunica??o clara e constante com todas as partes interessadas para garantir o alinhamento e a coopera??o. Ser proativo na identifica??o de novas tendências e tecnologias que possam ser integradas à cadeia de suprimentos. Adaptar-se rapidamente às mudan?as regulatórias e às expectativas dos consumidores para manter a relevancia e a competitividade. Adotar uma abordagem flexível e resiliente é essencial para suportar a inova??o contínua em um mercado dinamico.

已翻译

赞

Supply Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can supply management support product innovation in a dynamic market?

1

2

3

4

5

6

7

1 Align supply and demand

2 Collaborate with suppliers

3 Integrate supply chain processes

4 Adopt digital technologies

5 Implement sustainable practices

6 Foster a culture of innovation

7 Here’s what else to consider

Supply Management

给文章评分

感谢您的反馈

更多Supply Management相关文章

更多相关阅读内容