登录查看更多内容

How can storytelling create brand loyalty?

由人工智能和领英社区提供技术支持

Storytelling is not just a way of entertaining or educating your audience. It is also a powerful tool for building a strong connection with your customers and inspiring them to choose your brand over others. In this article, you will learn how storytelling can create brand loyalty and what elements make a good brand story.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Why storytelling matters for brand loyalty

Brand loyalty is the tendency of customers to prefer and repeat purchase from a particular brand, even when there are other alternatives available. It is influenced by many factors, such as quality, price, service, convenience, and reputation. However, one of the most important factors is the emotional bond that customers feel with a brand. Storytelling can help you create and strengthen that bond by engaging your customers on a deeper level, appealing to their values, emotions, and aspirations, and making them feel part of your brand's journey and purpose.

添加您的观点

Sarah Saweikis

Communication, Education, Partnerships | Storytelling, Emotional Connection
举报内容
Storytelling is part of what it means to be human. It’s also how our brains store information. According to Dr. Immordino-Yang, a professor, director, and researcher of education, psychology, and neuroscience at USC, “stories are the memory filing system of the human brain.” Our smartphones and devices bombard us with around 10,000 advertisements a day. If you want to capture your audience’s attention, you have to prioritize great storytelling.

已翻译

赞

2 What makes a good brand story

A brand story is not simply a slogan, logo, or marketing campaign: it is the narrative that outlines who you are, what you do, why you do it, and how you distinguish yourself from others. For a good brand story to be successful, it must contain a clear and consistent message that conveys your brand's vision, mission, and values; a relatable and honest voice that reflects your brand's personality and tone; an enthralling and unforgettable plot that highlights your brand's history, struggles, successes, and influence; a pertinent and purposeful context that links your brand's story to your customers' needs, issues, and wishes; and finally, a call to action that encourages your customers to join your brand's story and become devoted supporters.

添加您的观点

Ginger Zumaeta

I advise companies on creating messaging to spread ideas, drive decisions and close deals. → ?? Keynote Speaker | ?? Author | ?? Messaging Strategist.
举报内容
We always tell our clients that brand stories are not just one big story. They are a collection of multiple little stories that are told over time. These little stories can be about the brand's history, its products, its employees, or its customers. They can be funny, heartwarming, or inspiring. But they all have one thing in common: they help to shape the brand's identity and connect with its audience. And they all put the customer/client at the center. They have to see themselves in the story.

已翻译

赞
Sarah Saweikis

Communication, Education, Partnerships | Storytelling, Emotional Connection
举报内容
A good brand story is a just a good story. Think about your favorite stories- brand or otherwise. They are engaging, honest, original, and heartfelt. A good story is sensory and transports your reader to the scene. It makes your reader feel like they are right there. Good stories inspire people to act.

已翻译

赞

3 How to tell your brand story effectively

Telling your brand story effectively requires more than just writing or speaking it. To reach and resonate with your target audience, you must choose the right channels, formats, and strategies. Consider utilizing multiple media and platforms such as your website, blog, social media, email, video, podcast, or ebook to share your brand story. Different types of stories can be used to showcase different aspects of your brand such as origin stories, customer stories, product stories, or value stories. Additionally, storytelling techniques like hooks, conflicts, characters, dialogues, emotions, or metaphors can make your brand story more engaging. Last but not least, feedback and data such as comments, reviews, ratings, shares or conversions can help you measure and improve your brand story.

添加您的观点

Sarah Saweikis

Communication, Education, Partnerships | Storytelling, Emotional Connection
举报内容
A plot diagram (and a good writer) are a good place to start. Stories begin with a hook/ introduction, build through rising actions, reach a climax (middle), then end with falling actions, and ultimately, a resolution. When possible, write with nouns and verbs, not adjectives. Evoke emotion. Tell the truth. Inspire.

已翻译

赞

4 How to avoid common storytelling mistakes

Storytelling can be an effective tool to create brand loyalty, however, it can easily backfire if not done correctly. To avoid this, you should stay away from generic or boring stories that fail to set your brand apart or capture your customers' attention. Additionally, you should be careful to not tell a false or inconsistent story that does not match your brand's reality or align with your customers' expectations. Furthermore, you should also avoid self-centered or arrogant stories that do not focus on your customers' needs or show empathy or gratitude. Finally, it is important to tell a story that is simple and powerful and does not have a complex or confusing structure.

添加您的观点

Sarah Saweikis

Communication, Education, Partnerships | Storytelling, Emotional Connection
举报内容
“The best way to be original is to be yourself.” Paulo Coelho, international best-selling author of The Alchemist. Sometimes people are afraid to reveal the juicy details, wave their freak flag, or show vulnerability, but that’s exactly what will make your story memorable. Work with an experienced editor to help you see your blind spots, fix grammatical errors, and to help shape and cut your story so it’s engaging and effective.

已翻译

赞

5 How to learn and improve your storytelling skills

Storytelling is a skill that can be acquired with practice and guidance. To learn and improve your storytelling abilities, read and watch stories from various genres, formats, and sources for ideas and to gain knowledge from the best. Writing and telling stories frequently will help you grow your creativity and self-assurance. Additionally, get feedback and advice from professionals, peers, or customers to improve your style and content. Experimenting with different stories, channels, and formats can help you determine what works best for your brand and audience.

添加您的观点

Sarah Saweikis

Communication, Education, Partnerships | Storytelling, Emotional Connection
举报内容
Read How to Break Up with Your Phone by Catherine Price and start reading real books, articles, etc. with your extra free time. Think about the stories- brand stories, movies, books, etc. that resonate with you and figure out why. Practice. Read and write as often as possible-ideally, make it a daily habit. Share your writing with others. Welcome constructive feedback.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Bhavik Sarkhedi

I Help Founders, C-level Execs. and CEOs Increase Online Presence Organically via LinkedIn and SEO | Personal Branding Consultant | Digital Marketer & SEO Copywriter | Ghostwriter of 30+ Books | 500+ Blogs Rank on Top
举报内容
Storytelling has a powerful impact on creating brand loyalty. By weaving narratives that resonate with their audience, brands can form emotional connections and foster a sense of identification and trust. Stories help humanize the brand, making it relatable and memorable. They can communicate the brand's values, mission, and purpose, evoking emotions that inspire loyalty. Storytelling also allows brands to differentiate themselves in a crowded market by creating a unique identity. By consistently sharing stories across various channels, brands can engage customers, build a community, and cultivate long-term loyalty based on the emotional connection and shared values established through storytelling.

已翻译

赞

Storytelling

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can storytelling create brand loyalty?

1

2

3

4

5

6

1 Why storytelling matters for brand loyalty

2 What makes a good brand story

3 How to tell your brand story effectively

4 How to avoid common storytelling mistakes

5 How to learn and improve your storytelling skills

6 Here’s what else to consider

Storytelling

给文章评分

感谢您的反馈

更多Storytelling相关文章

更多相关阅读内容