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How can stakeholders be motivated to accept change in a product innovation project?

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Product innovation is the process of creating new or improved products that offer value to customers and stakeholders. However, product innovation projects often involve significant changes in the product features, design, functionality, or market positioning. These changes can create resistance, uncertainty, or confusion among the project stakeholders, such as customers, users, employees, suppliers, partners, or investors. How can you motivate them to accept and support the change in a product innovation project? In this article, you will learn some practical strategies to address the common challenges and barriers that can affect stakeholder engagement and satisfaction in a product innovation project.

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Aldo Salvadó

Líder de Proyectos de Innovación

1 Understand stakeholder needs

The first step to motivate stakeholders to accept change is to understand their needs, expectations, and preferences regarding the product innovation project. You need to identify who are the key stakeholders, what are their roles and responsibilities, how are they affected by the change, and what are their goals and pain points. You can use various methods to collect stakeholder feedback, such as surveys, interviews, focus groups, or workshops. By understanding stakeholder needs, you can align the product innovation project with their interests and values, and communicate the benefits and value proposition of the change more effectively.

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Aldo Salvadó

Líder de Proyectos de Innovación
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Es muy relevante, desde mi punto de vista, el método para recopilar necesidades e intereses de los clientes (internos o no) ya que, por ejemplo, el estar inmersos en el flujo real de clientes para la prestación de un servicio o la venta de productos enriquece mucho más que el realizar una encuesta, la cual es más impersonal y lee solo el momento, en pocas palabras se pierde el foco. El tema siempre relevante, y donde siempre debemos poner una gran cantidad de fichas, es en la cultura organizacional, ya que es bien sabido, para los que tienen experiencia y para los que no la tienen, es el Talón de Aquiles de toda iniciativa o programa de innovación.

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2 Involve stakeholders in the process

The second step to motivate stakeholders to accept change is to involve them in the product innovation process. You need to create opportunities for stakeholder participation, collaboration, and co-creation throughout the project lifecycle, from ideation to implementation. You can use various techniques to engage stakeholders in the process, such as brainstorming, prototyping, testing, or feedback loops. By involving stakeholders in the process, you can increase their sense of ownership, commitment, and trust in the product innovation project, and reduce their fear of the unknown or the unexpected.

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Aldo Salvadó

Líder de Proyectos de Innovación
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A mi me gusta mucho la creación de un programa de innovación, esta forma es muy práctica para la recopilación de nuevas ideas, se pueden determinar desafíos, los cuales se pueden alinear a la estrategia de la organización con lo cual ganamos todos, y cómo recompensa, nada mejor que el reconocimiento público en una ceremonia que esté al nivel de lo que buscamos, la innovación.

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3 Communicate clearly and frequently

The third step to motivate stakeholders to accept change is to communicate clearly and frequently with them. You need to establish a communication plan that defines the objectives, messages, channels, frequency, and feedback mechanisms of the communication. You need to communicate the vision, goals, scope, progress, and results of the product innovation project with transparency and honesty. You need to communicate the reasons, benefits, and implications of the change with clarity and simplicity. You need to communicate the challenges, risks, and uncertainties of the change with openness and empathy. By communicating clearly and frequently with stakeholders, you can increase their awareness, understanding, and acceptance of the product innovation project, and address their concerns and questions.

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Aldo Salvadó

Líder de Proyectos de Innovación
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El plan comunicacional es de los puntos más relevantes de un proceso de innovación, no dejando de lado la capacitación, ya que podemos comunicar mucho pero si el receptor no tiene conocimiento de lo que estamos proyectando se pierde mucha efectividad y aplicación de conceptos. Los conversatorios son una buena forma de apoyo, sobre todo hoy en día con muchas organizaciones con home office, pero las reuniones presenciales con talleres son la más efectivas, desde mi experiencia.

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4 Provide support and recognition

The fourth step to motivate stakeholders to accept change is to provide support and recognition to them. You need to identify and address the potential impacts of the change on the stakeholder's work, performance, or behavior. You need to provide training, coaching, or mentoring to help them acquire the skills, knowledge, or tools they need to adapt to the change. You need to provide feedback, incentives, or rewards to acknowledge their efforts, contributions, or achievements in the product innovation project. By providing support and recognition to stakeholders, you can increase their confidence, competence, and motivation to accept and embrace the change.

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5 Manage expectations and emotions

The fifth step to motivate stakeholders to accept change is to manage their expectations and emotions. You need to set realistic and achievable expectations for the product innovation project, and communicate them clearly and consistently. You need to monitor and measure the progress and outcomes of the project, and report them accurately and timely. You need to identify and address the potential gaps or discrepancies between the expected and actual results, and explain the reasons and solutions. You need to understand and empathize with the stakeholder's emotions, such as excitement, frustration, anxiety, or satisfaction, and respond appropriately. By managing expectations and emotions, you can increase the stakeholder's satisfaction and loyalty to the product innovation project, and avoid disappointment or dissatisfaction.

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6 Build trust and relationships

The sixth step to motivate stakeholders to accept change is to build trust and relationships with them. You need to demonstrate your credibility, reliability, and integrity as the project leader or team member. You need to deliver on your promises, meet your deadlines, and solve your problems. You need to listen to your stakeholders, respect their opinions, and value their feedback. You need to collaborate with your stakeholders, share your insights, and learn from their experiences. You need to appreciate your stakeholders, celebrate your successes, and overcome your challenges. By building trust and relationships with stakeholders, you can create a positive and supportive environment for the product innovation project, and foster a culture of change and innovation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Aldo Salvadó

Líder de Proyectos de Innovación
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Sin cultura preparada para innovar, espacios físicos, tiempo disponible y confianza es poco lo que puede llegar a innovar una organización.

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How can stakeholders be motivated to accept change in a product innovation project?

1

2

3

4

5

6

7

1 Understand stakeholder needs

2 Involve stakeholders in the process

3 Communicate clearly and frequently

4 Provide support and recognition

5 Manage expectations and emotions

6 Build trust and relationships

7 Here’s what else to consider

Product Innovation

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How can stakeholders be motivated to accept change in a product innovation project?

1

2

3

4

5

6

7

1 Understand stakeholder needs

2 Involve stakeholders in the process

3 Communicate clearly and frequently

4 Provide support and recognition

5 Manage expectations and emotions

6 Build trust and relationships

7 Here’s what else to consider

Product Innovation

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