How can social selling help you advance your sales prospecting career?

Social selling is a sales approach that involves reaching out to prospective clients through social media platforms, aiming to generate leads that facilitate the prospecting of a sale. This should be done respectfully and with enough tact to avoid creating a sense of pursuit in potential leads and to ultimately secure the sale.

La venta social no se trata de vender sino de que te compren aportando valor con tu estrategia de comunicación para ser recordado y reconocido como un experto en tu sector.

El 'social selling' es construir una relación a través de las redes sociales. Si tienes un producto o servicio que ofrecer y conectas a través de una red con un potencial comprador, conviene ir cultivando esa relación, respetando los tiempos adecuados, hasta que quizá surja la posibilidad de que se produzca el 'match'.

The idea is to use digital platforms to approach prospects in a more human and natural way – without being invasive – and help them solve their problems while selling a solution. Social sales aims to take advantage of the relationships and reach of social networks to find new sales opportunities and increase commercial performance. To achieve this, salespeople and SDRs need to adopt several practices, such as building a strong and authentic presence on LinkedIn and sharing valuable content with their followers.

Social selling leverages social media to connect with and captivate potential customers, emphasizing relationship-building over direct sales. This approach includes actively listening to online conversations, sharing pertinent content, and crafting a robust personal brand. Through targeted outreach, active engagement, and the use of analytics, the strategy gauges effectiveness. Widely used on platforms like LinkedIn, Twitter, and Facebook, social selling enables businesses to align with contemporary consumer behaviours and preferences.

Buyers these days are overwhelmed with information! Overwhelmed! There is enough information out there for them to be able to make every business decision they ever need. So why do they need a salesperson? This is where social selling can boost your career. Information is not the problem anymore. Buyers need strategic advice from their salesperson. Building your credibility through social branding will allow you to be the trusted advisor to your prospects. Which is what buyers need from their sellers. The more complex the sale, the more important this becomes.

I think it’s important because it allows for a consultative sale to be generated without too much commercial effort to generate the leads if the contact through social media is done effectively and consistently.

El Social Selling permite demostrar la autoridad y el conocimiento de temas concretos, jugando totalmente a favor de la marca personal. A nivel empresarial, también es fundamental su uso planificado y regular para establecer un networking de calidad

O Social Selling é importante porque você consegue ganhar a aten??o da sua audiência compartilhando histórias pessoais e casos de sucesso. Isso humaniza sua marca e cria uma conex?o emocional mais forte com os potenciais clientes. Também é importante gerar conteúdo educativo e informativo. Isso n?o apenas demonstra conhecimento na sua área, mas também estabelece você como uma autoridade confiável.

Social selling is crucial for modern businesses because it builds authentic relationships, establishes trust and credibility, and adapts to changing consumer behaviours. It enables personalized interactions, leverages insightful analytics, and provides a competitive edge. By reaching audiences where they are on platforms like LinkedIn, Twitter, and Facebook, businesses can effectively educate, engage, and influence potential customers in a cost-effective manner.

Social selling enhances your sales prospecting career by expanding your reach to a wider audience, building a strong personal brand, and establishing trust with prospects. By leveraging social media platforms, you can showcase expertise, engage with diverse markets, and position yourself as an industry authority, ultimately boosting your success in sales prospecting.

Social selling is your career's secret weapon. It turns prospecting from a numbers game into a personalised art. By leveraging social media, you can pinpoint and engage with ideal prospects, building genuine connections. This approach not only boosts your prospecting efficiency but also establishes you as a trusted advisor. Social selling isn't just a tool; it's your ticket to a thriving sales career by making each interaction meaningful, authentic, and impactful.

Start by bringing value to your audience. Choose your medium, for me that is LinkedIn. Understand your target audience and what they are a) Interested in and b) Challenged by. That should be the basis of your content. Now post every day. It doesn't have to be unique and epic every single day. It just needs to be consistent. That won't get you selling though. You have to start engaging in conversations with your audience. This is where you can build deals in the pipeline.

Tomando como ejemplo Linkedin, como paso inicial es necesario contar con un perfil optimizado que comunique y sea capaz de conectar con nuestra potencial audiencia/público objetivo. A nivel empresa, es ideal que la mayoría de los miembros involucrados cuenten con perfiles asociados al perfil empresa y lo gestionen de acuerdo a la estrategia Inbound. Si se hace esto, el engagement que se generará será muy potente.

To begin social selling, start by optimizing your social media profiles for professionalism and relevance. Identify and connect with your target audience, engage in meaningful conversations, and share valuable content. Actively listen to your audience, respond promptly, and gradually incorporate personalized outreach. Utilize analytics to measure your efforts, adapt your strategy based on insights, and consistently refine your approach to build authentic relationships and achieve success in social selling.

Lo primero es investigar en qué redes sociales se mueve tu público objetivo. Es ahí dónde tú debes mostrarte y hacerte visible, gracias a contenidos que capten la atención y aporten utilidad a tu target. Si tienes un perfil bien trabajado y vas incansablemente creando y ampliando tu comunidad, el publicar regularmente contenidos que interesen a tus clientes potenciales provocará tarde o temprano que se interesen por tus productos o servicios.

First, I'd make your social profiles look good with a DP that stands out. Figure out who you want to talk to and what they want to read. Join chats, share helpful information, and be a friendly face. Post content that's helpful and shows what you know. Social selling is a journey – start simple and adjust along the way.

Dont get mixed up between Social and Selling! You into the trap of posting for likes, comments and impressions. All of these help with reach and credibility yes. But you can fall prey to thinking that you are on a winning strategy when you get good numbers. That is not selling! That's just the metrics of a social celebrity. Selling metrics are discovery convos in the DM, inbound DMs, and DMs that turn into demos or consultation calls. That's the metrics of seller. Social without selling is just social, and vice versa.

Establecer los objetivos es primordial. Como así también la gestión correcta del lead nurturing. Es necesario ser consciente que una premisa del Social Selling es la aportación de valor y no una intención de venta fría y directa.

Best practices for social selling include optimizing your social media profiles, identifying and connecting with your target audience, sharing relevant and valuable content, actively engaging in conversations, and incorporating personalized outreach. Listen to your audience, respond promptly, and leverage analytics for insights. Consistently refine your strategy to build authentic relationships, establish trust, and achieve success in social selling.

Pontos importantes: *Seja você mesmo.. *Demostre clareza nas suas posi??es *N?o fa?a autopromo??o… isso é péssimo! *Pense muito bem o que vai escrever: * Postar no currículo cursos sem relevancia ou usar cursos de curta dura??o como MBA de grandes universidades demostram falta de comprometimento com a verdade. * Ajude os outros verdadeiramente com insights valiosos.

Social selling is a game of "DOs and DON'Ts". Now, the DON'Ts: DON'T Be Overly Promotional: Avoid excessive self-promotion. Focus on providing value rather than just selling your product or service. DON'T Ignore Feedback: Whether positive or negative, feedback is valuable. Don't dismiss it; use it to improve your approach and offerings. DON'T Neglect Your Professional Image: Ensure your social media profiles are professional and reflect your expertise and the value you offer. DON'T Spam Your Contacts: Be respectful of your contacts' time and attention. Avoid bombarding them with too many messages or irrelevant content. DON'T Overlook the Power of Networking: Don’t just focus on immediate sales, but in long-term relationships

For me, social selling is strategic and relationship-focused. It allows me to keep a pulse on the changing dynamics of buyer behavior. Many decision-makers research and evaluate solutions online before engaging with a salesperson. Being present on social media allows you to align with this behavior and be part of the initial stages of the buyer's journey.