How can social media be used to build relationships with potential theater-goers?

1 Choose your platforms

The first step to using social media effectively is to choose the platforms that suit your goals, your target audience, and your content. You don't have to be on every social media site, but you should focus on the ones that can help you reach and interact with your potential theater-goers. For example, if you want to showcase your production's visuals, you might use Instagram or Pinterest. If you want to share behind-the-scenes videos or live Q&A sessions, you might use YouTube or Facebook Live. If you want to create a community around your production, you might use Twitter or Facebook Groups.

2 Create a voice and tone

The second step to using social media is to create a voice and tone that reflects your production's identity and personality. Your voice and tone should be consistent across your platforms and your content, and should match your production's genre, theme, and message. For example, if your production is a comedy, you might use a humorous and playful voice and tone. If your production is a drama, you might use a serious and emotional voice and tone. Your voice and tone should also resonate with your potential theater-goers and make them feel connected to your production.

3 Share your story

The third step to using social media is to share your story with your potential theater-goers. Your story is not only the plot of your production, but also the journey of creating it, the vision behind it, and the values that drive it. By sharing your story, you can show your potential theater-goers what makes your production unique, why they should care about it, and how they can relate to it. You can share your story through different types of content, such as photos, videos, podcasts, blogs, or testimonials. You can also use storytelling techniques, such as hooks, conflicts, resolutions, or cliffhangers, to make your content more engaging and memorable.

4 Invite feedback and participation

The fourth step to using social media is to invite feedback and participation from your potential theater-goers. Feedback and participation can help you improve your production, increase your audience's satisfaction, and create a sense of ownership and involvement. You can invite feedback and participation by asking questions, conducting polls or surveys, requesting reviews or testimonials, or creating contests or challenges. You can also use social media to reward your potential theater-goers for their feedback and participation, such as by offering discounts, tickets, merchandise, or shout-outs.

5 Respond and interact

The fifth step to using social media is to respond and interact with your potential theater-goers. Responding and interacting can help you build trust, loyalty, and rapport with your audience, as well as to address any issues or concerns they might have. You can respond and interact by replying to comments, messages, or mentions, thanking your followers, liking or sharing their posts, or joining their conversations. You can also use social media to create a dialogue with your potential theater-goers, such as by asking for their opinions, suggestions, or stories, or by sharing your own.

6 Monitor and measure

The sixth step to using social media is to monitor and measure your performance and results. Monitoring and measuring can help you evaluate your effectiveness, identify your strengths and weaknesses, and adjust your strategy accordingly. You can monitor and measure your social media by using analytics tools, such as Google Analytics, Facebook Insights, or Twitter Analytics, to track your metrics, such as reach, impressions, engagement, conversions, or sentiment. You can also use feedback tools, such as surveys, reviews, or testimonials, to assess your audience's satisfaction, expectations, or preferences.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?