How can social media help you evaluate your personal brand?

Consider crafting SMART objectives for your personal brand on social media: Specific, Measurable, Achievable, Relevant, and Time-bound. This strategic approach ensures that your goals are well-defined and provide a roadmap for your social media efforts. Define milestones to gauge your progress and refine your strategy accordingly.

Personal branding, in my perspective, revolves around cultivating a positive online presence. The core goal should be to answer the question, "What image do I want to project to others?" This is pivotal for differentiation in a competitive market, involving the establishment of goals and the evaluation of relevant metrics specific to those goals. Understand that your audience may vary from individuals in other fields, but within personal branding, goals are frequently self-defined, taking into consideration the particular audience you wish to engage.

As someone with a good follower base across various platforms, I recognize the importance of having a clear understanding of your presence purpose on each platform, whether it's professional networking on LinkedIn or more personal engagement on Facebook & Instagram , or for any different objectives that you might have . Based on you objective , you can develop content that is tailored to suit each platform's unique environment and audience. This approach ensures that while your core personal brand remains consistent, the way you present it is optimized for maximum resonance and effectiveness on each individual social media platform.

Engaging on social media is a great beginning. Active interaction and responding to comments help build trust. Maintain politeness and remember that people are there to learn from you. Your brand revolves around you being the face and character at the forefront. While some may mistake a logo for the brand, it's our active persona that truly matters when it comes to social media.

Through platforms like LinkedIn, Twitter, and Instagram, you can showcase your expertise, accomplishments, and personality. Monitor engagement metrics, such as likes, comments, and shares, to gauge audience response and identify content that resonates. Pay attention to the demographic makeup of your followers to ensure alignment with your target audience. Actively participate in relevant conversations within your industry or niche to demonstrate thought leadership. Seek and showcase testimonials or endorsements to build credibility. Regularly update your profiles to reflect your evolving skills and experiences. Analyze the performance of different types of content to refine your messaging strategy.

In my experience, it is important to take time frequently to audit your profiles. If it helps you to remember to do so, set a reoccurring calendar reminder to find time in your schedule to make updates and edits. When I review my profiles, I usually consider updating my headshot if it is out of date, ensuring the information is as relevant and current as possible, and if I have any new certificates or training completed, I always add that to my profile.

Auditing your profile is important, it helps you to dominate and gives you an edge over most people. Here is the checklist for the LinkedIn profile: 1: Banner 2: Professional Profile Pic 3: Headlines 4: Proper Featured Section 5: Turn on Creator Mode 6: URL Edit 7: About section Make sure that all these 7 things are checked before you jump on LinkedIn.

Want to really dive deep into your profile for an audit? Go to forefront.ai or use ChatGPT4 to analyze your profile and audit it. Ask how you can improve your social profile and ask for any other recommendations to help increase reach and engagement. #heathercoxcodes

Conducting a thorough audit of your social media profiles is crucial for assessing their alignment with your personal brand. Evaluate their appearance, ensuring a professional and attractive presentation with a clear bio, photo, and link. Check if they effectively showcase your skills, achievements, and personality while maintaining consistency in tone, voice, and style across platforms. Verify adherence to each platform's best practices and guidelines. This audit identifies gaps, inconsistencies, or areas for improvement, allowing you to refine and strengthen your online presence in line with your personal brand.

I'd recommend having a look back at some of your posts and see which ones have been successful over the past few months / years and ask yourself why? Ask the people who've liked them. Why did they see your post and why was it relevant to them. You're only going to grow if you work alongside other people. This is by no means a quick process but it will be worth it in the end to ensure your content is relevant to the people you're trying to to target

Remember a lot of engagement is invisible and powered by the algorithms. If people are spending time on your content the algorithm will usually boost it, so you can have lots of views and few likes and vice versa. Depends what you want but if you want reach then likes aren’t always relevant.

In my experience, monitoring you social media profiles isn't just about the number of followers, likes and shares, its about the quality of the comments and connections. In addition to the quantitative questions, aske yourself - How are the people engaging with your content? Are you creating interesting discussions? Are you answering their questions? And most importantly - What value are you providing them? By answering these questions you will be able to enhance your brand, and improve your relationships on social media.

“For you pages” continue to push the need to grow followers further down the list of necessary numbers. Social media is unlike an email list in that sense. Our content is shown to new people daily. Or hourly depending on post frequency. Each piece of content requires an introduction or easy access to one. Now the goal is not to ignite a following but to ignite a call to action. Today, said call to action better be a purchase. Shopping ??? is transparent. Not underlying, hidden, or subliminal as it used to be. We are all selling. Otherwise what is the content for? No follow necessary.

Engagement is something that helps you to go towards your goals. If you want to get more visibility, engage with top creators in your field. If you want to get inbound leads, engage with your top target audience. So this is how there is a strategy behind doing engagement.

One thing I've found helpful in monitoring engagement is finding out what type of comments the target audience likes. You go to a viral video of your niche, find out the most liked comments, note them down and try to find a pattern. There's always a pattern in the types of content, comments, stories or videos your target audience connects with. Engage in the same way, you want to be engaged with. Now, when you start understanding the metrics, you'll find out that increase in likes, comments, shares and saves are dependent on how relevant the content is, how relatable the content is, how shareable the content is and how valuable the content is. When you target all of the above with your content, you create the most engaging content ever.

Grab your social media analytics and then upload it to ChatGPT4. Ask it to analyze the data and give you any feed back or weaknesses it sees. Ask how you can improve the content or if you are missing anything. #heathercoxcodes

The role of KPIs and objectives is to achieve your goals. You wanted to get inbound leads in less than 90 days. You make an Excel sheet of doing X number of engagements, Y number of personalized connection invites, and Z no of posting content. After 90 days, you measure what is helping you to get inbound leads and the number of inbound leads you get. This is why analyzing your performance is important.

Observe how your content is received and shared across social media channels. Identify the content pieces that gain traction, go viral, or spark meaningful conversations.

With the likes of ChatGPT and Bard now available, they are incredible tools to help you overlook some of the opportunities that you may be missing. They can look at your KPIs and see if they are relevant to the people you're trying to engage with.

Here is a dead simple methodology for moneyballing your content strategy: 1. Post 3 repeatable formats 10x times. 2. Calculate median performance for your most valuable KPI for each format (lead clicks, email subscriptions, whatever). 3. Cut the worst performer. 4. Cycle in new formats.

I'd highly recommend reaching out to some people that you may think are relevant to the community that you're trying to engage with. Some may be too big and too busy but some may be open to sharing their skills. These are the people who will help you grow your skills and you will also contribute to their business.

Feedback is the breakfast of champions. If you have a community or friends who can help you and give you feedback. That's good! But if you don't have one, find an accountability partner. It means finding the same person in your profession. Example: You are a life coach and your partner is also a life coach... You can give feedback to each other. Similarly, if you are a service provider... You can also do that.

Encourage comments and direct messages, and be responsive to inquiries. Incorporate constructive feedback to continuously improve your personal brand on social media.

No es cantidad, es calidad. Las redes sociales pueden ayudarte a evaluar tu marca personal, analizando tus estadísticas, leyendo los comentarios y participando en conversaciones. Al analizar tus estadísticas, puedes comprender mejor a tu audiencia y lo que les interesa. Al leer los comentarios, puedes obtener una idea de cómo te perciben los demás. Al participar en conversaciones, puedes conectarte con tu audiencia y aprender de ellos. Por ejemplo, un vendedor que utilizó las redes sociales para conectarse con otros profesionales de su industria. Participó en conversaciones sobre temas relacionados con su trabajo, pudo aprender de los demás y establecer relaciones profesionales valiosas, lo que le atrajo clientes.

La meilleure manière est encore de demander directement à une partie de votre cible. Réaliser une enquête, des interviews ou encore un sondage auprès d’elle pour directement faire ressortir leurs attentes et ce qui les attirent et fera qu’ils s’arrêtent sur votre profil. Adaptez ensuite votre profil en fonction de leurs retours. N’oubliez pas, un profil doit évoluer tout comme leurs besoins et attentes !

Social media provides you with a diverse platform to exhibit your brand, it's objectives and goals. If you rightfully understand your target audience, than the right social media app would provide you an opportunity to interact and engage with your target audience, and sell your product or build your brand. It allows you to monitor and evaluate the growth of your feed, and different kind of posts, so that you understand what's working and what's not working for your brand. It becomes a voice after a time, that reminds you of the interests of your audience, and what they do not wish to see. If you use it in the right way with the right medium and tags, you can fulfil your goals.

In my experience, we often create content without taking the proper time to monitor the outcome. In order to grow and strengthen your brand in the social media environment, it’s crucial to frequently analyse your results. Observe your audience, observe your profile… Also don’t just post content because you have to. Because “everyone is doing it”. Take the time to create a strategy and choose your content. Create your own content calendar that suits your goals and audience.