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How can social media help librarians connect with their community?

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Social media is not just a tool for entertainment or marketing, but also a powerful way for librarians to connect with their community. Whether it is Facebook, Twitter, Instagram, or YouTube, social media platforms can help librarians share information, promote services, engage users, and build relationships. In this article, we will explore how social media can help librarians in different aspects of their work and offer some tips and best practices to get started.

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Ned Potter

Freelance Library Trainer, and Faculty Engagement Manager: Community + UX at University of York
Chhaya Sharma

American Center Director
Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais |…

1 Benefits of social media

Social media can be a beneficial tool for librarians, helping to increase visibility and awareness of the library, reach out to new and diverse audiences, create a sense of community and belonging, and provide timely and relevant information. It can also be used to encourage feedback and interaction from users, support learning and literacy, showcase the library's collections, services, and staff, and highlight the value and impact of the library. Social media can be an effective way for librarians to engage with their users in meaningful ways.

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Chhaya Sharma

American Center Director
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Social media is one of the powerful tools available to libraries in my opinion. This medium can be used very effectively to reach out the patrons community to showcase resources. This can also be used as a vehicle to promote library events. Also, to spark off conversations on topics of disability, inclusion, accessibility and equity. What’s new, what’s upcoming can all be brought on to social media for attention, publicity and promotion about libraries.

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Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais | Direito | Eventos | Gest?o de Documentos | Scrum Master | Inova??o | Biblio Academy | Marketing
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As mídias sociais oferecem aos bibliotecários e bibliotecas uma plataforma dinamica para se conectarem com a comunidade. Aumentam a visibilidade, promovem eventos, e facilitam o compartilhamento de recursos e informa??es. Essa intera??o fortalece a rela??o com os usuários, proporcionando um ambiente participativo e atualizado, enriquecendo o papel da biblioteca como um centro vital na era digital.

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Tongai Mugari

BSc Honours Development Studies; Dip.Library and Information Science
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According to Ranganathan the library is a living organism that needs to constantly feed on information and adapting to changing environments.social media is one of the best ways of acquiring and distributing information.

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Samuel Robinson M Souza
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Social media is an effective and meaningful way to reach and keep in touch with library patrons, also providing a dynamic way of relevant content diffusion

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Beatriz Hernando Robledo

???Técnico auxiliar de Bibliotecas | Pensadora de proyectos
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Entre los beneficios podemos destacar: 1. Llegar a usuarios potenciales que consumen estas redes, lo que generará en más visitas a la biblioteca y mayor uso de sus servicios: préstamo de libros, de películas, o en los talleres. 2. Conocer qué es lo que necesitan a través de los conversaciones que se generan 3. Fidelizar a los que ya son usuarios

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2 Tips and best practices

In order to maximize the use of social media, librarians should adhere to some tips and best practices. Choosing the right platform for your goals, audience, and content is essential. For instance, Facebook is a great choice for general information and events, while Twitter is better for news and updates, Instagram for visual content, and YouTube for video content. Additionally, planning and scheduling posts in advance with tools like Hootsuite or Buffer can help manage multiple accounts and platforms. Creating engaging and relevant content that reflects your library's brand, voice, and values is important too; use images, videos, hashtags, emojis, and polls to grab attention and interaction. Furthermore, it's important to monitor and measure your social media performance with analytics tools like Facebook Insights or Twitter Analytics to track reach, engagement, and feedback. You should also follow other libraries, organizations, and influencers in your field while joining or creating online communities related to your library's interests. Lastly, be responsive and respectful to users; acknowledge their contributions, feedbacks, and concerns. Use social media as a two-way communication channel rather than a one-way broadcast.

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Ned Potter

Freelance Library Trainer, and Faculty Engagement Manager: Community + UX at University of York
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I'm going to have to disagree with the AI that wrote this... "Facebook is a great choice for general information and events" - it depends on your sector. FB is a really important platform for public libraries. For most academic and health libraries though, it no longer players a useful role. "...while Twitter is better for news and updates" - no it isn't, not anymore. Twitter is close to being unusable for libraries, and we need to focus on Instagram. "Instagram for visual content, and YouTube for video content" - YouTube is great for video but chances are your videos will be seen a lot more if you post them on Instagram Reels, so film yours portrait!

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Joy McLean

Experienced librarian working in Further Education, supporting students and staff accessing, using and evaluating information. JISC Community Champion 2023. Wakelet Ambassador. Adobe Creative Educator.
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Whichever platform you use, remember that accessibility is key. There is no point in creating engaging content if a significant portion of the audience you’re trying to reach cannot access it. Providing alt text to describe images, transcripts for speech in videos and using camel case In hashtags, for example #SocialMedia, are all ways to ensure your posts and content are available to the widest audience possible.

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Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais | Direito | Eventos | Gest?o de Documentos | Scrum Master | Inova??o | Biblio Academy | Marketing
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Promova eficientemente o acesso ao conhecimento em sua biblioteca: Catálogos Online: Mantenha catálogos digitais intuitivos e atualizados. Alfabetiza??o Digital: Ofere?a programas para aprimorar habilidades digitais. Redes Sociais: Utilize plataformas para promo??o e conex?o com a comunidade. Espa?os Adaptáveis: Adapte ambientes para diversos usos, como estudo e colabora??o. Colabora??es Locais: Estabele?a parcerias para enriquecer acervos e servi?os. Inova??o Tecnológica: Integre tecnologias para experiências modernas. Acessibilidade: Garanta inclus?o, oferecendo recursos acessíveis. Eventos Culturais: Promova atividades para engajar a comunidade.

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Samuel Robinson M Souza
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Pay attention to appropriate visual appeal using social media like Instagram, in order to keep attention and meaning. Consider also local regulations concerning data protection and cybersecurity.

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Mardy Nazief Fadiano

Business Reporting Executive, Librarian, and Administration
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Social media is marketing tools for library as it can reach more users. Librarian can maximizing two-way communication in each platforms to gain more engagement. Collaborate with influencer to promote your library. So with social media can reach more users in general with specific themes.

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3 Challenges and risks

Social media can be a great asset for librarians, but it also comes with some challenges and risks that need to be addressed. For example, it can be time-consuming and require dedicated staff, equipment, and budget. Therefore, librarians should prioritize their social media activities and allocate their resources accordingly. Additionally, they should follow their library's policies and guidelines for social media use, and make sure that their content is accurate, appropriate, and updated. It is also important to be prepared for negative feedback and criticism, as well as trolls, spam, or abuse. In these cases, librarians should handle the situation professionally and politely, and report or block any inappropriate or harmful content or users.

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Alberto Mu?oz Mu?oz

Bibliotecario / Documentalista
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Es muy útil en la mayoría de los casos crear un documento marco que indique la forma de proceder en las diferentes redes sociales, ya que se trata de cuentas propias de la institución. De esta manera cualquiera de los trabajadores tendrá una referencia a la hora de realizar publicaciones e incluso interactuar con las personas usuarias. El documento debería incluir: - Uso de características visuales comunes e identificativas de la institución - Lenguaje adecuado dependiendo de las RRSS - Uso correcto de imágenes (propias o libres de copyright) y enlaces adecuados y activos - Etc.

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Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais | Direito | Eventos | Gest?o de Documentos | Scrum Master | Inova??o | Biblio Academy | Marketing
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Embora as mídias sociais abram portas valiosas para bibliotecários, desafios também surgem. Uma administra??o eficiente exige investimento de tempo, equipe, equipamentos e or?amento, demandando aloca??o criteriosa de recursos. A conformidade com as políticas da biblioteca é essencial para assegurar conteúdo preciso e apropriado. Navegar por comentários negativos, trolls ou spam exige uma abordagem profissional e educada. Enfrentando esses desafios, os bibliotecários conseguem manter uma presen?a online positiva, segura e informativa.

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? Heather Elliott

?? Rewriting Rules: Killer Content with Results That Speak Volumes | MLIS Freelance/Fractional Marketing Librarian
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Libraries today have various tools to reach out to their patrons, and social media is one of the most effective options available. Social media platforms' fast-paced and engaging nature makes them perfect for broadcasting news & updates to their audience. However, newsletters build more profound and personalized connections with library patrons. Newsletters allow libraries to cater to specific groups and deliver content that aligns with each segment's interests and preferences, providing valuable insights, recommendations, and highlights that resonate more individually. By combining the immediacy of social media with the personal touch of newsletters, libraries can create a more well-rounded and impactful connection with their patron base.

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4 Examples and inspiration

To gain ideas and inspiration for your social media strategy, you can look to successful library accounts, such as New York Public Library (@nypl on Twitter, Instagram, and YouTube), which uses social media to feature collections, services, and events, as well as fun and educational content. Los Angeles Public Library (@lapubliclibrary on Facebook, Twitter, and Instagram) reaches out to diverse and underserved communities with their Library Card Challenge, Read Harder Challenge, and LA Made series. Toronto Public Library (@torontolibrary on Facebook, Twitter, and YouTube) shares book recommendations, tips, and tutorials to support learning and literacy. Social media is a powerful tool for librarians to interact with their community and strengthen their work. By following some tips and best practices, as well as studying examples of successful libraries, you can efficiently create and manage your social media presence.

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Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais | Direito | Eventos | Gest?o de Documentos | Scrum Master | Inova??o | Biblio Academy | Marketing
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Em um universo de livros e lideran?a, minha trajetória como bibliotecário na Dom Helder é uma história de paix?o pela informa??o jurídica. Coordeno o Vestibular, capto recursos e orquestro eventos, desbravando a relevancia da biblioteca na era digital. Fundei a Biblio Academy para esculpir o futuro da qualifica??o profissional. Como acadêmico de Direito, imerso em grupos de estudo sobre Democracia, sou um entusiasta do empreendedorismo acadêmico. Em 2022, como Product Owner e Scrum Master, trilho o curso de Forma??o de Dados, desvendando habilidades em tecnologia. Cada capítulo da minha história, de normaliza??o a inova??o, é uma busca incessante por crescimento, inova??o e inspira??o.

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Beatriz Hernando Robledo

???Técnico auxiliar de Bibliotecas | Pensadora de proyectos
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A nivel de Espa?a, que es lo que a mí me ata?e destacaría otros perfiles. El de la Biblioteca Nacional de Espa?a (@bne_biblioteca); o de las Bibliotecas Públicas del Ayuntamiento de Madrid (@bpm_madrid) e incluso las Bibliotecas de la Comunidad de Madrid (@libroscmadrid).

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ned Potter

Freelance Library Trainer, and Faculty Engagement Manager: Community + UX at University of York
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The biggest trap most libraries fall into on social media is posting content for other libraries and librarians... Make sure you know what your social media is FOR (your users and potential users) and work on providing content which engages that particular community, rather than our peers.

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Lucas Martins

Bibliotecário na Dom Helder | Conselheiro no CRB-6 | Inteligência Artificial | Data Science | Processos Gerenciais | Direito | Eventos | Gest?o de Documentos | Scrum Master | Inova??o | Biblio Academy | Marketing
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Neste espa?o dinamico das bibliotecas, exploramos além das se??es convencionais. Aqui, destacamos como a tecnologia redefine intera??es e como a biblioteca se torna um catalisador de inclus?o digital. Compartilhe iniciativas inovadoras, parcerias transformadoras e histórias que desafiam as expectativas. Vamos enriquecer o diálogo, celebrar a diversidade de caminhos e inspirar uns aos outros. O que mais você consideraria essencial neste cenário em constante evolu??o?

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Samuel Robinson M Souza
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It would take some time to see communities engaging with library-provided social media, so keep the quality and pace of contributions and respond as promptly as possible to social media interactions.

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Beatriz Hernando Robledo

???Técnico auxiliar de Bibliotecas | Pensadora de proyectos
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Algunas ideas para posts de redes sociales: 1. Carruseles con las novedades 2. Reels con recomendaciones 3. Posts con la información de nuestras actividades 4. Posts con los horarios 5. Reels de cuentucuentos o talleres 6. Reels o posts con información de formación de usuarios (qué significan los colores de los tejuelos, o los números...) 7. Reels sobre cómo usar nuestro catálogo ?Se te ocurre alguna más?

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How can social media help librarians connect with their community?

1

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3

4

5

1 Benefits of social media

2 Tips and best practices

3 Challenges and risks

4 Examples and inspiration

5 Here’s what else to consider

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How can social media help librarians connect with their community?

1

2

3

4

5

1 Benefits of social media

2 Tips and best practices

3 Challenges and risks

4 Examples and inspiration

5 Here’s what else to consider

Library Services

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