How can Snapchat be used to promote your career?

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Snapchat is not just a fun app for sending selfies and filters to your friends. It can also be a powerful tool for promoting your career, especially if you work in creative, media, or entertainment industries. In this article, you will learn how to use Snapchat to showcase your skills, build your personal brand, and network with potential employers and clients.

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Abdulbaki Jari

Video Producer, TRT Afrika ? Social Media Specialist ? Hausa Language Expert

1 Create a professional account

The first step to using Snapchat for your career is to create a separate account that is dedicated to your professional goals. This account should have a clear and catchy username, a relevant bio, and a high-quality profile picture. You should also set your privacy settings to public, so that anyone can view your stories and snaps. You can use your personal account to follow and interact with your professional contacts, but keep your content appropriate and relevant.

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Abdulbaki Jari

Video Producer, TRT Afrika ? Social Media Specialist ? Hausa Language Expert
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Many think Snapchat is all about filters and snapping pictures. While the two are what the platfrom is known for, but you could still get more as a social media expert. Snapchat is good for social listening using its 'map feature'. You can easily see what people are dicussing and what content you could think of creating to jump on the trend.

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2 Share your work and insights

One of the main benefits of Snapchat is that it allows you to share your work and insights in a dynamic and engaging way. You can use the app to document your projects, behind-the-scenes, tips, tutorials, reviews, opinions, and more. You can also use the features like filters, stickers, text, voice, and music to add some personality and flair to your snaps. The key is to provide value and interest to your audience, while showcasing your skills and expertise.

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Abdulbaki Jari

Video Producer, TRT Afrika ? Social Media Specialist ? Hausa Language Expert
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People generally enjoy behind the scenes. It gives them access in to your effort to make the content and what it takes to be a content creator.

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3 Build your personal brand

Another way to use Snapchat for your career is to build your personal brand. This means creating a consistent and recognizable image and voice that reflects your values, goals, and style. You can use Snapchat to express your unique perspective, showcase your achievements, and share your passions and hobbies. You can also use Snapchat to create a portfolio or a resume that highlights your work and education. The idea is to make yourself stand out and memorable to your potential employers and clients.

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Nanda Dijkhuizen

Ik zorg dat jij jouw droomklant aantrekt via LinkedIn als ghostwriter en strateeg | Personal branding voor drukbezette CEO’s en bedrijfseigenaren
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Share what you’re doing throughout your (work) day. Give them a look into your life. This will help you build a bond with your followers.

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Abdulbaki Jari

Video Producer, TRT Afrika ? Social Media Specialist ? Hausa Language Expert
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Recently Snapchat introduced 'Public' profile. You can share your amazing content with the rest of the world. Use relevant hashtags and you will reach millions of people.

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4 Network with others

Snapchat can also help you network with others in your field or industry. You can use the app to follow and interact with influencers, mentors, peers, and prospects. You can also use the app to join or create groups, chats, or events that are related to your interests or goals. You can use Snapchat to ask questions, give feedback, share referrals, or collaborate on projects. You can also use Snapchat to send personalized snaps or messages to your contacts, or to thank them for their support or help.

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5 Be authentic and respectful

The last tip to use Snapchat for your career is to be authentic and respectful. Snapchat is a platform that values authenticity and spontaneity, so you should avoid being too formal or scripted. You should also avoid being too spammy or salesy, as this can turn off your audience and damage your reputation. You should also respect the privacy and preferences of your contacts, and avoid sending unsolicited or inappropriate snaps or messages. You should also follow the community guidelines and terms of service of the app.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can Snapchat be used to promote your career?

1

2

3

4

5

6

1 Create a professional account

2 Share your work and insights

3 Build your personal brand

4 Network with others

5 Be authentic and respectful

6 Here’s what else to consider

Social Media

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How can Snapchat be used to promote your career?

1

2

3

4

5

6

1 Create a professional account

2 Share your work and insights

3 Build your personal brand

4 Network with others

5 Be authentic and respectful

6 Here’s what else to consider

Social Media

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