How can SMS improve event management?

2 SMS for event promotion

SMS can help you boost your event promotion by enabling you to reach out to your potential and registered attendees directly and personally. You can use SMS to send invitations, reminders, confirmations, and incentives to your target audience. You can also use SMS to create interactive campaigns that encourage your contacts to respond, share, and engage with your event. SMS has a high open and response rate compared to other channels, such as email or social media. You can use SMS analytics to track and measure the effectiveness of your event promotion efforts.

3 SMS for event execution

SMS can help you enhance your event execution by providing you with a convenient and versatile way to communicate with your attendees, speakers, sponsors, and staff during the event. You can use SMS to send real-time updates, notifications, alerts, and instructions to your event participants. You can also use SMS to collect feedback, questions, suggestions, and ratings from your attendees. SMS can help you improve your event experience, satisfaction, and engagement. You can use SMS integrations to connect with other event platforms, such as registration, ticketing, live streaming, and polling.

4 SMS for event evaluation

SMS can help you improve your event evaluation by allowing you to follow up with your attendees, speakers, sponsors, and staff after the event. You can use SMS to thank them for their participation, ask for their opinions, share your results, and invite them to your future events. You can also use SMS to generate referrals, testimonials, and reviews from your event participants. SMS can help you build long-term relationships, loyalty, and advocacy with your event community. You can use SMS reports to analyze and improve your event performance and outcomes.

5 SMS best practices

SMS is a powerful tool that can help you improve your event management, but you need to use it wisely and respectfully. To ensure success, it's best to segment and target your contacts based on their preferences, interests, behaviors, and profiles. You should also personalize and customize your messages with relevant information such as names, dates, locations, and links. It's important to keep your messages short, clear, and concise. Avoid jargon, abbreviations, and spelling errors. Respect your contacts' privacy by only sending messages to those who have opted in, and provide them with an easy way to opt out. Before sending messages, test and optimize them for errors, readability, and deliverability. Finally, monitor and respond to your messages promptly and professionally. Acknowledge, answer, and address your contacts' queries, comments, and complaints.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?