How can push notifications increase mobile app revenue?

1 Why push notifications matter

Push notifications are one of the most powerful tools for mobile app marketing and monetization. They can help you reach your users in a timely and personalized way, and drive them back to your app. According to a report by Localytics, push notifications can increase app retention by up to 20%, and app engagement by up to 88%. Moreover, push notifications can also influence your app revenue directly, by encouraging users to make purchases, subscribe, or watch ads.

3 How to monetize with push notifications

Monetizing your app with push notifications can be done in various ways, depending on your app's business model and goals. For instance, if your app sells products or services, you can use push notifications to advertise discounts, coupons, or special offers to motivate users to make a purchase. Additionally, if your app offers subscriptions, you can use push notifications to remind users to renew their plans or upgrade to higher tiers. Furthermore, if your app relies on ads, you can use push notifications to encourage users to watch rewarded videos or show them native ads that fit their interests. Lastly, if your app has in-app purchases, you can use push notifications to display new items or offer bundles and deals.

4 How to avoid push notification fatigue

Push notifications can be a great way to increase your app revenue, however, too many or irrelevant notifications can lead to push notification fatigue. This is when users become annoyed or overwhelmed and either ignore, disable, or uninstall the app. To avoid this, you must respect your users' preferences and choices and follow some best practices. Ask for permission before sending push notifications and explain the benefits and options to the users. Let them customize their settings for the types, topics, and frequency of messages they want to receive. Additionally, monitor your push notification metrics such as open rate, click-through rate, and opt-out rate and adjust your strategy accordingly. Lastly, remember to respect user privacy and comply with applicable laws and regulations.

5 How to get started with push notifications

If you want to start using push notifications for your app, you need to have a push notification service that can send and manage your messages. There are many options available, such as Firebase Cloud Messaging, OneSignal, or Pushwoosh. You also need to integrate the push notification service with your app, using the appropriate SDKs or APIs. Depending on your app's platform, you may also need to register your app with the respective push notification providers, such as Apple Push Notification Service or Google Cloud Messaging.

Push notifications are a great way to increase your mobile app revenue, by engaging your users, retaining them, and monetizing them. However, you need to use them wisely and strategically, to avoid annoying or losing your users. By following the tips and examples in this article, you can design and implement effective push notifications that will boost your app's performance and revenue.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?