How can public affairs professionals leverage AI to enhance their digital campaigns?

I have used AI in multiple campaigns. Certainly chat bots and their ability to craft personalised content, polishing and optimising it for my stakeholders has helped me free up a lot of sensitive time. However, I prefer a hybrid approach of content generation within campaigns to ensure a more human centred and personal approach. Thus, an hybrid approach calls for an AI written first draft that can be amended by a human to ensure high quality + humanistic content and better targeting. for SEO. Like a trusted ally, it deciphers audience behavior, deploys chatbots, predicts trends, and aids in crisis management. Plus, it frees up your time by handling routine tasks. AI makes campaigns more personal, efficient, and data-driven.

I asked ChatGPT your question and within seconds, ChatGPT shared similar insights. AI tools could help provide core data and content for public affairs professionals to review, refine and utilize while freeing up time for other high level work. Exciting potential ahead while we also keep ethics and security at the forefront.

Strategy first and foremost. Leading the first AI programs at the EU and Walmart focused on public affairs, I created a process called a domain analysis, which leverages machine intelligence, OSINT, and alternative data to extract insights on any policy, institution, policymakers, or organization from millions of data points - before making assumptions about what narratives and trends are influential. Advantage - See all the intelligence on a topic in the context of the information available, not just a few news articles or data points, which removes search and media biases. - Model “Soft” trends, such as political, regulatory, or social risk, are measured analytically rather than by anecdotal evidence or a couple of meetings.

We kicked off Policy-Insider.ai to take policy monitoring up a notch using AI, going beyond what we can do manually. It's like having an extra pair of eyes that never blink, always keeping tabs on law changes and important updates, and letting us know what's up. Plus, it digs into loads of data to catch what the public feels about different policies, helping us make smarter decisions on the go.

In the near future, chatbots in public affairs will likely harness advanced AI to provide real-time insights and personalized engagement at scale. They could manage public inquiries during crises, ensure consistent communication of policies, and free up professionals to tackle strategic issues. With continuous learning capabilities, these chatbots could become increasingly adept at understanding and addressing complex public concerns, thereby playing a pivotal role in enhancing transparency and trust between organizations and the public.