How can process modeling help you align with business strategy?

1 Define your value proposition

Your value proposition is the core of your business strategy, as it describes how you solve your customers' problems and what makes you different from your competitors. Process modeling can help you define your value proposition by mapping out the value streams that deliver your products or services to your customers. A value stream is a sequence of activities that create and deliver value to a customer or stakeholder. By modeling your value streams, you can see how each activity contributes to your value proposition, how you can eliminate waste and inefficiencies, and how you can enhance your competitive advantage.

2 Improve your customer experience

Your customer experience is the sum of all the interactions and perceptions that your customers have with your business. It is a key factor that influences your customer satisfaction, loyalty, and retention. Process modeling can help you improve your customer experience by capturing the customer journey, which is the path that your customers take from their first contact with your business to their post-purchase behavior. By modeling the customer journey, you can understand your customers' needs, expectations, and pain points, how you can meet or exceed them, and how you can create positive and memorable experiences.

3 Optimize your resources

Your resources are the assets and capabilities that you use to execute your business processes and deliver your value proposition. They include your people, technology, information, materials, and finances. Process modeling can help you optimize your resources by analyzing the inputs and outputs of each activity, the roles and responsibilities of each actor, the dependencies and constraints of each process, and the performance indicators and measures of each outcome. By modeling your resources, you can see how you can allocate them efficiently and effectively, how you can reduce costs and risks, and how you can increase quality and productivity.

4 Enable your innovation

Your innovation is the ability to create new or improved products, services, or processes that add value to your customers and your business. It is a vital element of your business strategy, as it helps you adapt to changing markets, customer needs, and competitive pressures. Process modeling can help you enable your innovation by facilitating the ideation, design, testing, and implementation of new or improved processes. By modeling your innovation, you can see how you can generate and evaluate ideas, how you can prototype and validate solutions, and how you can deploy and monitor changes.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?