How can print production adapt to the rise of digital media?

La transformación digital es una mentalidad de base tanto en los entornos laborales como en los personales, y es una apuesta firme para la mejora de procesos que permiten ganar productividad y mejorar el servicio. ?Quién usa un mapa de carretera clásico, pudiendo usar las diferentes aplicaciones móviles de mapas? Este tipo de soluciones que hemos aceptado sin pensarlo por todos los beneficios que tiene, sería una transformación digital personal clara, extrapolable al ambiente laboral.

Digital side of business is going to grow exponentially. Adapting it and using it to your advantage can increase your productivity. We have found that using the latest tech as AI we have been able to garner good marketshare by being ultra responsive as well as ease of handling lots of simultaneous jobs.

Print and digital should be cross promotional. Digital media can be used to capture data which can then be analyzed and used to create custom, personalized and relevant print materials for individual recipients. For example, gathering data about potential recruits for athletic sports and using this info for personalized recruiting materials that zero in on specific athletes, sport, positions and even personal information such as outside interest and extracurricular activities. There are countless ways that a hybrid process of digital media and print can function in a symbiosis.

Print production can really amp up its game by using QR codes and AR because they bridge the gap between physical and digital. Just imagine picking up a brochure and scanning a QR code that takes you straight to a video demo or a special promotion. It makes the print piece interactive and adds value without cluttering it with too much information. Then there's variable data printing, which is all about personalization. It allows you to tailor each printed piece to the individual recipient, making it feel special. Picture this: a direct mail piece that greets you by name and suggests products based on your past purchases. That level of customization captures attention and makes the print more relevant.

La publicidad online y offline son complementarias al igual que los medios impresos y digitales. La idea es combinarlas para conseguir el máximo impacto. No son excluyentes, son complemtarias. Se pueden utilizar por ejemplo códigos QR con información ampliada respecto a lo que aparece en el impreso. También se puede "jugar" con la realidad aumentada para hacer más atractiva la publicidad impresa.

We have effectively used personalised QR codes in millions in our print production. This has resulted in great improvement in understanding the ROI on printed material being distributed. The trick to getting the QR code scanned and filled is to use some kind of freebie or discount thus engaging the customer and giving them more value as well.

Print production can thrive in the digital age by emphasizing quality and sustainability. Invest in premium materials, precise craftsmanship, and eco-friendly practices. This unique value proposition will attract discerning customers seeking tangible, responsible print solutions that digital media cannot replicate.

El aspecto medioambiental en los entornos digitales merece una atención especial, ya que mientras somos conscientes de que casi cualquier fábrica puede pasar factura el medioambiente, cuando hablamos de recursos digitales creo que no somos tan conscientes a nivel particular. Sólo una cifra, la actividad privada en redes de cada uno de nosotros, equivale a un viaje de 1.000 km en coche.

Packaging stands right in between product and marketing. If you use this right, you can save loads of money in marketing to improve your product and reduce costs in production. When we see Dark Fantasy's date with SRK, campaign they included QR codes on their packaging that linked to create a customisable video of a short date with Shah Rukh Khan using AI and your images. Not only does this engage consumers directly, but it also creates a viral element of buzz around your brand. It’s a smart way to use print TBH.