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How can podcasts be used effectively for online research communication?

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Podcasts are a popular and accessible medium for sharing information and stories with a wide audience. But how can you use podcasts effectively for online research communication? In this article, you will learn some tips and strategies for creating and distributing podcasts that showcase your research findings and insights.

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Mbuso tshabalala

Process Engineering Lead
Gianfranco F.

Creative Consultant \ AI Aficionado \ Ex-Financial Times + NetJets \ Elevating Brands with Strategic, Emotional, and…
Fatimah Abbouchi

Australia’s First PMO Influencer of the Year | LinkedIn AU Top 100 | Adaptive Governance Expert | Partner @ The PMO…

1 Why podcasts?

Podcasts are audio recordings that can be streamed or downloaded on various platforms and devices, offering several advantages for online research communication. They can reach a diverse and global audience, conveying complex and nuanced information in an engaging and conversational way. Moreover, podcasts can foster dialogue and collaboration among researchers and stakeholders, as well as enhance your online presence and reputation. Consequently, podcasts can be an effective tool for communicating with researchers, practitioners, policymakers, and the general public.

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Mbuso tshabalala

Process Engineering Lead
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Podcasts are found to be appealing by audiences because of the convenience they give to the intended audience. The fact that they are able consume the content they require, at a time that works for them makes it appealing. It provides the opportunity to listen to content when a person is fully engaged. Thus it allows the audience to fully grasp the concept. It also allows the option to listen to the message multiple times, which makes the process of knowledge consumption easier.

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Shalini Meethal

Ministry Of Education Licensed Biology Teacher/M.Sc/B.Ed/SET
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Researchers can use podcasts to find potential collaborators and to learn about research projects that they may be interested in joining. Invite experts or colleagues to join you on the podcast, providing different perspectives and insights. Include detailed show notes with links to relevant research papers and resources. Be open to feedback and adapt your podcast based on listener preferences and evolving research interests.

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Uzoamaka Okorie-Eketelu

Top Customer Support ??|| Customer Service Executive, I help companies and Businesses build Strong Customer base and Utilize the Power of AI and Technology in Customer Experience.
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Podcast is relatively an informative tool, that can aid research easily and effectively. Podcast for me portray more of human feelings in a recording. It helps a research because you can relate how that topic of your research can impact people who will read it or make use of it.

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2 How to plan your podcast?

Before you start recording your podcast, it’s important to plan your content, format, and goals. Consider the main purpose and message of your podcast and what you want your listeners to learn or do after listening. Identify your target audience and their needs, interests, and preferences. Determine the best format for your podcast such as a solo show, an interview, a panel discussion, a case study, or a story. Additionally, think about how long and how frequent your podcast will be, how many episodes you will produce, and how you will structure each episode. Finally, decide what equipment and software you will need to record, edit, and upload your podcast as well as the platform you will use to host and distribute it.

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Idris Saheed

Quality and Food Safety Specialist| Continuous Improvement | Internal Auditor at GZ Industries Ltd
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It can be done with a group of researchers whose has well known contributions to that particular subject matters. Then the conclusion can be deduce from the discussion.

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Uzoamaka Okorie-Eketelu

Top Customer Support ??|| Customer Service Executive, I help companies and Businesses build Strong Customer base and Utilize the Power of AI and Technology in Customer Experience.
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Get your topic ready Be constructive with the content and the message that will be passed across The platform where the podcast will be uploaded should also be considered, so it can reach the right audience.

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3 How to create your podcast?

Once you have planned your podcast, you can start creating your content and recording your audio. To ensure a smooth and confident delivery, write a script or an outline for each episode covering the main points, transitions, and calls to action in clear and simple language. Avoid jargon and acronyms, and explain any technical terms. When recording, choose a quiet and comfortable place with minimal background noise and distractions. Use a good quality microphone and headphones, and check your sound levels and quality before and during recording. After recording, use a software tool such as Audacity or GarageBand to edit your audio by cutting out any mistakes, noises, or silences. Additionally, add any music, sound effects, or transitions to adjust the volume, speed, and balance of your audio.

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Gianfranco F.

Creative Consultant \ AI Aficionado \ Ex-Financial Times + NetJets \ Elevating Brands with Strategic, Emotional, and Creative Power
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Invite guest experts Use clear and concise language Engage with your audience Be consistent Use transcripts and summaries Choose relevant topics Plan well and structure Invite engaging hosts

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4 How to distribute your podcast?

Once you have created your podcast, you need to distribute it and promote it online. Start by uploading your podcast to a hosting platform that fits your needs and offers analytics and support. Then, submit your podcast to popular directories and platforms like iTunes, Spotify, Stitcher, or Google Podcasts. Create a website or landing page for your podcast, with a catchy title, concise description, and attractive cover art. Finally, share your podcast on social media, blogs, newsletters, and other online channels. Use hashtags, keywords, and tags to optimize it for search engines and listeners. Encourage feedback from your audience and respond to their comments and questions.

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5 How to evaluate your podcast?

Finally, to measure the impact and effectiveness of your podcast for online research communication, you should track and analyze your podcast statistics using the analytics tools provided by your hosting platform or third-party tools, such as Podtrac or Chartable. Additionally, collect and analyze feedback from your listeners via surveys, polls, interviews, or focus groups. Utilize online tools such as SurveyMonkey or Google Forms to create and distribute your feedback forms. Moreover, compare and benchmark your podcast with other podcasts in your field or niche using online tools like Podchaser or Podranker. Lastly, review and improve your podcast based on the evaluation results by identifying strengths, weaknesses, opportunities, and threats. Employ the SMART framework to set specific, measurable, achievable, relevant, and time-bound goals for podcast improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Fatimah Abbouchi

Australia’s First PMO Influencer of the Year | LinkedIn AU Top 100 | Adaptive Governance Expert | Partner @ The PMO Leader | Host of Agile Ideas | Founder & CEO - AMO | Driving Business Transformation | Payments | SAP
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Find the relevant podcast that focuses on your niche topic that relates to the problem you are trying to solve. Right now there are hundreds and thousands of them. You are sure to find the right one. Perhaps even reach to the host for help.

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Francisca Igboa

Lead Research Developer & Coordinator @ Lassonde School of Engineering - York University | AI Prompt Engineering Expert
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Podcasts are large information platforms for audience discussion and reviews. Podcasts have indeed evolved into a significant platform for information exchange, fostering vibrant discussions among a wide audience. This can be particularly useful in fields like social sciences, market research, and media studies. This can serve as a dynamic and engaging tool for both disseminating research and gathering data, making them a potent resource in the modern researcher’s toolkit. Qualitative data is built from podcasts. The podcast is written with contents of digest with a plan to be for the audience after the body and the plan of the information are meant to be engaging, its most times in a view of storytelling and makes it more interesting.

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Uzoamaka Okorie-Eketelu

Top Customer Support ??|| Customer Service Executive, I help companies and Businesses build Strong Customer base and Utilize the Power of AI and Technology in Customer Experience.
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Be specific with the topic, what is the essence of the whole podcast if it doesn’t relate to the right audience. Solve a problem with your podcast. Make findings of issues around you and tackle it your podcast.

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How can podcasts be used effectively for online research communication?

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6

1 Why podcasts?

2 How to plan your podcast?

3 How to create your podcast?

4 How to distribute your podcast?

5 How to evaluate your podcast?

6 Here’s what else to consider

Problem Solving

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How can podcasts be used effectively for online research communication?

1

2

3

4

5

6

1 Why podcasts?

2 How to plan your podcast?

3 How to create your podcast?

4 How to distribute your podcast?

5 How to evaluate your podcast?

6 Here’s what else to consider

Problem Solving

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感谢您的反馈

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