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How can plain language improve content accessibility?

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Plain language is a way of writing and presenting information that is clear, concise, and easy to understand. It helps readers access and use the content without confusion, frustration, or extra effort. Plain language is especially important for content accessibility and inclusion, as it can benefit people with different abilities, backgrounds, and preferences. In this article, you will learn how plain language can improve content accessibility and why it matters for content creation.

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Jéssica Gubert

tradu??o e revis?o ? inglês e português ? jogos de mesa e digitais ? monitora de jogos ? redatora
Mbafan Ezike

Client Support|Sales Management| Governance| Writing

1 What is content accessibility?

Content accessibility is the practice of designing and delivering content that can be accessed and used by everyone, regardless of their abilities, devices, or situations. Content accessibility aims to remove barriers and provide equal opportunities for people with disabilities, such as visual, auditory, cognitive, or motor impairments. Content accessibility also considers the needs and preferences of people with different languages, cultures, education levels, or internet access.

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Jéssica Gubert

tradu??o e revis?o ? inglês e português ? jogos de mesa e digitais ? monitora de jogos ? redatora
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Embora normalmente associada à inclus?o de pessoas com deficiência, acessibilidade n?o é só isso. é incluir o máximo possível de pessoas, ponto. Em termos de conteúdo, pense, sim, em como aquele texto é lido por um aparelho leitor de tela ou em como aquele vídeo é compreendido sem som. Mas pense também se o vocabulário é rebuscado demais, se as estruturas gramaticais s?o complexas, se há estrangeirismos ou referências muito nichadas. Tudo isso também restringe o seu leitor.

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Laura Leticia Ribeiro Felisberto

Professora, redatora, revisora, corretora textual e leitora crítica.
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Evite o uso de frases longas, organize as informa??es por listas ou tópicos, isso facilitará a leitura e o conteúdo vai ficar disponível de modo harm?nico. Adicione descri??es orais e escritas nas imagens, bem como legendas em vídeos, tornando-os acessíveis às pessoas com deficiência auditiva e visual. Certifique-se também que a cor da fonte e do fundo se contrastem de forma adequada, atente-se à fonte, ela deve ser legível. N?o utilize termos técnicos sem explica??o, caso for usar, explique-os de forma clara e sucinta. Forne?a um conteúdo conciso e atrativo, capturando o interesse do leitor. Lembre-se: o excesso de informa??es pode resultar em desinteresse ou dificuldade de compreens?o. Portanto, equilibre o seu conteúdo.

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2 Why is plain language essential for content accessibility?

Plain language is essential for content accessibility because it helps readers comprehend and act on the content more easily and quickly. Plain language reduces the cognitive load and the reading time of the content, which can benefit people with attention, memory, or literacy challenges. Plain language also makes the content more compatible with assistive technologies, such as screen readers, voice input, or magnifiers, which can help people with visual or auditory impairments. Plain language also increases the chances of reaching and engaging a wider and more diverse audience, as it reduces the potential for misunderstanding, confusion, or alienation.

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Mbafan Ezike

Client Support|Sales Management| Governance| Writing
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If content accessibility is about removing barriers, then, it has to be in plain language so that the least capable can access it.

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3 How to write in plain language?

Writing in plain language is not about making content simplistic, but rather about effectively and respectfully communicating it to the intended audience. To do so, it's important to consider who the audience is and their needs, goals, and preferences. Then, organize the content logically and clearly with headings, subheadings, paragraphs, and lists. Additionally, use short and simple sentences and words, active voice and verbs instead of passive voice and adverbs. Moreover, be specific and concrete with your language. Avoid vague or ambiguous language that can leave readers guessing. Additionally, use numbers, facts, or examples to support your points. Lastly, be consistent and accurate with words, terms, formats, spelling, grammar, and factual errors.

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Jéssica Gubert

tradu??o e revis?o ? inglês e português ? jogos de mesa e digitais ? monitora de jogos ? redatora
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Escrever bem n?o é, necessariamente, a mesma coisa que saber usar palavras difíceis. N?o caia nesse conto. Pense no "juridiquês" e em como é uma forma desnecessariamente complicada de se expressar. Conteúdo para internet n?o é o lugar de mostrar a vastid?o do seu vocabulário. é mais importante saber comunicar de forma direta e simples, com um texto limpo que possa atingir o máximo possível de pessoas. Como você ensinaria algo a uma crian?a do ensino fundamental? Parta desse princípio.

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4 How to test your plain language?

Testing your plain language is an essential step to guarantee that your content is accessible and comprehensible to your audience. To do so, you can use readability tests, user testing, and peer review. Readability tests measure the readability of your content using sentence length, word length, and syllable count. Examples of readability tests are Flesch-Kincaid Grade Level, Gunning Fog Index, and SMOG Index. To get feedback from users, you can use surveys, interviews, or usability tests. Peer review involves getting feedback from colleagues or other specialists in your field; it can be done through online platforms, email, or face-to-face meetings. By using these methods and tools, you can ensure that your content is understandable and engaging for your audience.

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5 How to improve your plain language skills?

Improving your plain language skills is an ongoing and rewarding process that can enhance your content creation and communication. To do so, you should practice and apply the plain language principles and tips to your own content, revising it regularly for opportunities to simplify, clarify, or refine your language. Additionally, you can read and learn from other plain language examples and resources from different fields, genres, and formats. Furthermore, seeking feedback from your audience, peers, or mentors can help you improve your content and plain language skills. You can also join plain language communities, networks, or events to share and learn from others.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jéssica Gubert

tradu??o e revis?o ? inglês e português ? jogos de mesa e digitais ? monitora de jogos ? redatora
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Tradu??o também é acessibilidade. E, quando falamos em simplificar a linguagem, uma forma simples de aplicar esse conceito é evitar express?es estrangeiras. Use palavras do seu idioma. Isso aumenta o número de leitores capazes de acessar seu texto, especialmente os que n?o têm conhecimento de idiomas estrangeiros. Também facilita a vida de pessoas com deficiência, particularmente as que usam aparelhos leitores de tela.

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How can plain language improve content accessibility?

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1 What is content accessibility?

2 Why is plain language essential for content accessibility?

3 How to write in plain language?

4 How to test your plain language?

5 How to improve your plain language skills?

6 Here’s what else to consider

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