How can Pinterest help you build your e-commerce brand?

1 What is Pinterest?

Pinterest is a visual search engine that allows users to discover, save, and share images and videos related to their interests. Users can create boards to organize their pins by themes, categories, or projects. Pinterest also offers features such as Shop the Look, which lets users buy products directly from pins, and Pinterest Lens, which lets users snap a photo of an object and find similar pins.

2 Why is Pinterest important for e-commerce brands?

Pinterest is important for e-commerce brands because it can help you increase your brand awareness, reach new customers, and boost your sales. According to Pinterest, 97% of the top searches on the platform are unbranded, which means that users are open to discovering new products and brands. Pinterest also claims that 89% of users use the platform for purchase inspiration, and that pinners spend 85% more than non-pinners on e-commerce.

3 How to create a brand identity on Pinterest?

Creating a brand identity on Pinterest requires a clear vision of your brand values, personality, and voice, as well as a consistent visual style that appeals to your target audience. To do this, you should create a business account and claim your website and other social media accounts. Optimize your profile name, bio, and profile picture with relevant keywords and a clear value proposition. Create boards that showcase your products, brand story, customer testimonials, and industry trends. Use high-quality images and videos that match your brand colors, fonts, and logo. Write catchy and descriptive titles and descriptions for your pins and boards, using keywords and hashtags. Additionally, add relevant tags and categories to your pins and boards to help users find and follow you.

4 How to showcase your products on Pinterest?

If you want to showcase your products on Pinterest, you need to create pins that are visually appealing, informative, and actionable. To optimize your pins for e-commerce, use vertical images or videos that are at least 1000 x 1500 pixels and avoid text or logos on the edges. Additionally, make sure to use bright and contrasting colors, clear and legible text, and appealing graphics or animations. Include product details, benefits, prices, and a strong call to action in your pin descriptions. Furthermore, consider using rich pins which automatically update with information from your website; product pins which display a shopping tag icon and link directly to your product page; video pins which play automatically and can showcase your product features; and story pins which combine multiple images or videos and can tell a story about your product.

5 How to connect with your audience on Pinterest?

To effectively connect with your audience on Pinterest, you need to understand their needs, preferences, and pain points, as well as provide value, inspiration, and solutions to their problems. To do this, you should research your audience's demographics, interests, and behaviors using tools such as Pinterest Analytics, Google Analytics, and social media insights. Additionally, create buyer personas based on your research data and segment your audience into different groups based on their characteristics, goals, and challenges. Furthermore, tailor your content to each segment with the right keywords, hashtags, images, videos and messages. Engage with your audience by replying to their comments, following their boards, joining their group boards and sharing their pins. Lastly, monitor your performance by tracking impressions, clicks, saves followers and conversions and adjust your strategy accordingly.

6 How to grow your e-commerce brand on Pinterest?

To grow your e-commerce brand on Pinterest, you need to have a long-term and consistent strategy that aligns with your business goals. You should also employ best practices and tools to optimize your Pinterest presence and reach more potential customers. To do this, set SMART goals for your Pinterest marketing, create a content calendar based on your goals and audience insights, use a scheduling tool such as Tailwind or Buffer to automate pinning frequency and timing, use a keyword research tool such as Pinterest Trends or Keyword Tool to find the most popular and relevant keywords for your niche and products, use a pin design tool such as Canva or PicMonkey to create stunning and professional-looking pins, and use an analytics tool such as Pinterest Analytics or Google Analytics to measure and analyze your Pinterest results and ROI.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?