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How can Pinterest help you build a professional network in copywriting?

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You might think of Pinterest as a place to find recipes, crafts, or home decor ideas, but did you know that it can also be a powerful tool for building a professional network in copywriting? Pinterest is not just a visual search engine, but also a social media platform where you can showcase your work, connect with other copywriters, and discover new opportunities. In this article, we'll show you how to use Pinterest to grow your network and your skills as a copywriter.

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Mary Nyokabi

Content Manager | SEO Content Strategist | SEO Consultant | Digital Marketing Specialist | Authenticity

1 Create a portfolio board

One of the first steps to use Pinterest for networking is to create a board that showcases your copywriting portfolio. This board should include samples of your best work, such as landing pages, sales letters, emails, ads, or blog posts. You can also add a brief description of each piece, highlighting the goal, the audience, and the results. Make sure to use relevant keywords and hashtags to help your board rank in Pinterest's search results and attract potential clients or collaborators.

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2 Follow and engage with other copywriters

Another way to use Pinterest for networking is to follow and engage with other copywriters who share your niche, style, or interests. You can use the search function to find boards or pins related to your topics, or browse the categories under the "more ideas" tab. When you find a copywriter you like, follow their profile and boards, comment on their pins, and repin their content to your own boards. This will help you build relationships, learn from their work, and get noticed by their followers.

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3 Join or create group boards

Group boards are boards that multiple users can contribute to, and they are a great way to network with other copywriters on Pinterest. You can join existing group boards that are relevant to your niche or industry, or create your own and invite other copywriters to join. Group boards can help you increase your exposure, share your expertise, get feedback, and find new opportunities. To find group boards, you can use tools like PinGroupie or BoardBooster, or look for boards with a "+" sign in the corner.

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4 Use Pinterest analytics

Pinterest analytics can help you measure and improve your networking efforts on the platform. You can access Pinterest analytics by signing up for a free business account, which also gives you access to features like rich pins and promoted pins. Pinterest analytics can show you how many people view your profile, your boards, and your pins, as well as how many clicks, saves, and comments they generate. You can also see which pins perform best, which keywords drive traffic, and which audiences are most interested in your content.

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5 Optimize your profile

Finally, to use Pinterest for networking effectively, you need to optimize your profile to showcase your copywriting skills and personality. Your profile should include a clear and catchy name, a professional and friendly photo, a compelling bio that summarizes your niche and value proposition, and a link to your website or portfolio. You should also use keywords and hashtags in your profile to help users find you and understand what you do. Your profile is your first impression on Pinterest, so make it count.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mary Nyokabi

Content Manager | SEO Content Strategist | SEO Consultant | Digital Marketing Specialist | Authenticity
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When I started working on Pinterest for my personal branding, I realized that it can feel overwhelming. After sometime, I conquered " analysis paralysis" by reminding myself the goal, when starting out, is not perfection, but quality. So if you are perfectionist, keep that in mind. All the best ??

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How can Pinterest help you build a professional network in copywriting?

1

2

3

4

5

6

1 Create a portfolio board

2 Follow and engage with other copywriters

3 Join or create group boards

4 Use Pinterest analytics

5 Optimize your profile

6 Here’s what else to consider

Copywriting

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How can Pinterest help you build a professional network in copywriting?

1

2

3

4

5

6

1 Create a portfolio board

2 Follow and engage with other copywriters

3 Join or create group boards

4 Use Pinterest analytics

5 Optimize your profile

6 Here’s what else to consider

Copywriting

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