How can photography drive sales for your small business?

Photography isn't just about nice pictures (though they certainly help!). It's about how those pictures can make a difference for your business. So, why is photography so important for your small business? Well, think about it. When people check out your website or social media pages, the photos they see are gonna leave a lasting impression. If your pics are high-quality and professional, they'll create a strong first impression of your products, services, and brand. And let's be real, that's gonna make 'em more likely to stick around and become customers. So here's what you gotta do: invest in professional photography (if you can) or get your own camera and learn to take awesome shots yourself. Trust me, it'll be worth it!

Em se tratando de estar presente no digital e crescer o seu negócio no digital, n?o tem como ignorar o fator fotografia. A fotografia é o primeiro contato das pessoas com você, o seu negócio e o seu produto na internet. Ent?o, se você n?o tem uma boa fotografia que atraia a aten??o, será mais difícil que você conquiste espa?o neste mundo da internet.

Speaking from a neuroscience perspective, all humans without exception, are emotional in the way they conduct, behave, take decisions etc. Photography is one way to make people feel emotional about a given matter. If your photography can trigger the intended emotions, it will be an effective communication.

Images generate feelings, emotions, memories, triggers and prompts. A good image is worth a 1000 words. Let an image tell the story; your visual expression create opinion; your visual memories can become reminders or create nostalgia; your expressions are appreciated; your taste may even be rejected. No matter what - image capturing carries a lot of weight as individual visual interpretation is the long term manifestation of past appreciations. The captures of the eternal fabric in real life, real time moments and adventures.

Image is powerful. It stays longer in your mind and lingers until you give in. You crave to see it again. Eventually you think you need it and you got to have it. Power of photography it influences and creates a craving, a need, a desire to have what is on the image.

Quando você passa em frente à uma loja, o que te faz parar é uma vitrine bem apresentada. E as redes sociais s?o a vitrine do seu negócio. E para que ela seja atrativa e fa?a as pessoas "entrarem" as fotografias profissionais s?o de extrema importancia. Fotografias bem feitas, que mostrem os detalhes, qualidades e funcionalidades dos seus produtos colocar?o as pessoas à um passo de se tornarem seus clientes. Também para quem presta servi?os, mostre seu local de trabalho, a forma como você trabalha, tenha uma boa fotografia de si mesmo para gerar confian?a nas pessoas em te contratar. N?o existe falar em sucesso nas redes sociais, sem falar de boas fotografias. Investir nisso pode te colocar à frente dos seus concorrentes.

Today's marketing is done a lot on social media. Use photography to show the human side of your small business. Show the benefits of your product or service with good photography.

Your small business can stand out through the use of some strong imagery as photos are the first thing we see when we buy a product. Good photos with strong lighting helps amplify that product and makes it feel more credible and adds that wow factor.

Our world is visual, there is so much out there stimulating us, but imagery matters. Creating a brand image, whether its your headshot or a product photo, you want it to be a show stopper! Anyone can take a photo, but to be seen in this world, you have to have key elements. Do you want your brand to tell a story? Does your brand speak to a dark a moody vibe? Will your audience resonate with these colors? It is so important to visualize, plan, and curate photography for your business that is seamless across the board. Be consistent, think like an innovator, and stay true to your values and your passion in your brand will come through your photographs.

First and foremost is Branding. You need pictures that give the viewer a strong sense that you know what you are doing and you do it well. That in most cases means you need to get a Branding Professional in and that is a specialty many photographers have. Keep the images relevant and don't get carried away by posting too many on your website

In the first 18 months I was in business my equipment was an iPhone and 2 softs. The biggest tip I tell business owners and peers alike is to CLEAN YOUR LENS! This is such a forgotten step but it can take your iPhone photos from hazy to crisp with one swipe of a microfiber cloth.

With limited funds and resources, focus just on being authentic, believable, and human-centric, through your photography. This will create essential trust in your target customers.

It is true that you don't need a pro to shoot your small businesses images but do you have the time and patience to do it yourself. If you do then that is great but do not post poor images ever, you must look at them and go "thats perfect" in your mind. If it isn't then keep on practicing till you get the perfect shots or get a pro in to do it for you.

If you are a newer business, you can really do some great things to showcase your products through just using a phone! Some good natural lighting by the window, a good quality phone and a neutral background is all you might need. DO NOT skip putting emphasis on good lighting for your photos because that's the number one thing that helps your product stand out. When you are ready for more professional photos, ofcourse - hire it out!

Photography is a skill. It goes beyond camera, lighting and tripod.The way a layman shoots a product is different from how a professional does it. That is not to say that we can't try if we can't afford a professional. However, when starting a business, the imaging matters. Depending on your product or service you provide, you need to know if you require the sevice of a professional or a diy(Do it yourself). To take better photos, employ the services of a professional who shoots not just with an interest on the product getting to the market but on the reception and that has to do with understanding the emotions of the end users. How a product is perceived is determined by the sales growth. Photography can do that.

With every client I provide an offboarding document that includes best ways to use your new photos AND ideal ratios for popular platforms (or platforms the clients will use). This offers guidance on how clients can best use and optimize their images across various platforms.

Optimizing your small business photos involves several key steps. First, ensure high resolution for clarity while optimizing file sizes for web use to maintain fast loading times. Incorporate relevant keywords and descriptive alt text in your image metadata to improve search engine visibility. Apply consistent branding elements to your images to reinforce brand identity. Verify that your images display well on mobile devices, given the prevalence of mobile browsing. Consider A/B testing to experiment with different images and determine which ones resonate best with your audience. By following these steps, you can effectively enhance the impact of your business's visual content.

Use guidelines provided by invidivual social media companies. Each platform will have it's own rules. As a general rule, it's best to optimize them yourself (reduce size, crop) because if left to the platform itself it can loose unwated levels of quality and you might loose out on the initial impact a good photo can have.

Measuring the impact of your small business photos involves tracking engagement metrics on social media, including likes, shares, and comments. Utilize website analytics to monitor the performance of pages featuring your images, assessing metrics such as time on page and bounce rate. Conduct A/B testing to compare the effectiveness of different images in driving conversions. Additionally, consider customer feedback and surveys to understand how images influence their perception and purchasing decisions. By employing these strategies, you can effectively evaluate the influence of your visual content on your business.

You can work with your marketing department (or person) in order to gauge the metrics from social media and web analytics. Don't forget the human side and ask people what they think and feel when they see your visuals. The data will tell you some actionable information especially when comparing campaigns and different visuals. But the important part is to note the human side of things, the emotions caused by your photographs and how it relates to business, and those stories and feedback are much more valuable than raw data.

Entenda que fotografia é investimento necessário para o desenvolvimento do seu negócio. Mesmo que em um primeiro momento você n?o possa pagar um profissional, pegue todas as dicas aqui deixadas e produza as melhores fotografias que você puder. Crie uma pasta de referências, pesquise fotos que te agradem e trazem a essência do seu negócio. N?o apenas copie, a fotografia vai transmitir a mensagem do seu negócio, ent?o precisa ter autenticidade. Cuide dos detalhes como fundo, cores, boa ilumina??o, angulos, e teste até chegar em um padr?o que traduza o que é a sua marca. Publique diariamente nas redes sociais, n?o tenha medo de mostrar para as pessoas o que você faz, vende, entrega. E por fim, acredite que o seu produto é o melhor!

Consistent Visual Style: Develop a unique visual language through your photographs, using consistent color palettes, lighting techniques, and compositions. This creates brand recognition and reinforces your brand message at every touchpoint. High-Quality Images: Professional-looking photos convey professionalism and trust, elevating your brand perception and setting you apart from competitors.

Having consistent, excellent imagery aids in developing and enhancing your business identity. Customers are able to associate your products or services with a visual language that is created. Strong product photography is crucial for online retailers. Customers can see things in great detail, comprehend their features, and picture themselves using them. This has the potential to greatly affect consumer choices, particularly when paired with thorough and accurate product descriptions.Innovative and imaginative photography distinguishes your company from rivals. It makes your products stand out in a congested market by highlighting their unique selling points.