How can personal branding audits help you align your values with your company's mission?

1 What is a personal branding audit?

A personal branding audit is a systematic process of evaluating your online and offline presence, your reputation, your strengths, and your areas of improvement. It helps you identify the gaps and opportunities in your personal brand strategy, and measure the impact and effectiveness of your personal brand activities. A personal branding audit can also help you uncover any inconsistencies or misalignments between your personal brand and your company's mission, vision, and values.

2 Why is alignment important?

Alignment is the key to building trust, credibility, and loyalty with your stakeholders, whether they are your customers, your colleagues, your managers, or your partners. When your personal brand is aligned with your company's mission, you demonstrate that you share the same purpose, vision, and values as your organization. You also show that you are committed to delivering on the promises and expectations that your company sets for its products, services, and culture. Alignment also helps you avoid any conflicts of interest, ethical dilemmas, or reputation risks that may arise from having a personal brand that contradicts or competes with your company's mission.

4 How to implement the results of your personal branding audit?

Once you have conducted your personal branding audit, it is time to take action on the results. A good starting point is to create a personal brand action plan based on the gaps and opportunities identified. This plan should include SMART goals, strategies and tactics, and responsibility assignments with deadlines. Your online and offline presence should also be updated to reflect your personal brand objectives and goals. Additionally, you should monitor your reputation and feedback, thanking supporters and addressing critics. Furthermore, make sure that your personal brand is aligned with your company's mission by supporting and promoting their products, services, and culture. Demonstrate commitment and contribution through your actions and results to show alignment with the company's mission.

5 How to measure the impact of your personal branding audit?

The last step of your personal branding audit is to measure the effectiveness and impact of your personal brand improvement. Track your personal brand metrics such as website traffic, social media engagement, blog readership, portfolio views, resume responses, and business card requests. Compare the metrics before and after the audit to analyze the changes and trends. Additionally, use outcome-based indicators such as customer satisfaction, colleague collaboration, manager recognition, and partner trust to measure the impact of your personal brand. Lastly, review your objectives and goals set at the start of the audit to see how well you have achieved them. A personal branding audit is a great way to ensure that your personal brand is consistent, authentic, and impactful while also helping you grow professionally and reach your career goals.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?