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How can a personal brand statement help you as a freelancer?

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As a freelancer, you know how important it is to stand out from the crowd and attract your ideal clients. But how do you communicate your value, expertise, and personality in a clear and concise way? That's where a personal brand statement comes in. A personal brand statement is a short and catchy summary of who you are, what you do, and how you do it differently. In this article, you'll learn how a personal brand statement can help you as a freelancer, and how to create one that reflects your unique strengths and goals.

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Matt Parkin, CAPM?

Leading partnerships @ Fulfil (eCommerce ERP) ?? | Coaching and speaking about all things personal branding and…
Luis Prado ????

Coach Ejecutivo y de Carrera | LinkedIn Learning Instructor (Talent Acquisition, HR, Headhunter)
Mozn Shaker Akhourshiedah

Personal Growth & AI enthusiast | Founder: Mezan Institute | Advisory Board Member at AUD School of Engineering

1 Why you need a personal brand statement

As a freelancer, a personal brand statement is a powerful tool that can help you differentiate yourself from competitors while highlighting your unique selling proposition (USP). It can also help you build credibility and authority in your niche, create a memorable impression among your target audience, and align your values and vision with ideal clients and projects. Moreover, it can attract more referrals and opportunities that match your skills and interests.

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Mozn Shaker Akhourshiedah

Personal Growth & AI enthusiast | Founder: Mezan Institute | Advisory Board Member at AUD School of Engineering
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A personal brand statement for a freelancer acts as a compass, guiding them to the right opportunities and clients, ensuring consistency in their work, and setting them apart in a crowded market. It's like a personal tagline that instantly communicates who they are and what they stand for.

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Onanuga Esther

Learning & Growing While Helping Startups Thrive by Managing People & Processes to Achieve Key Goals | Executive Search | Impact Driven
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A good personal brand statement helps to generate leads that are more likely to convert because it provides clarity on the values you are offering.

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Seha Okudan

Head of Partnerships - Salesforge
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Your personal brand statement will tell your audience who you are. You can build trust by consistently sharing your insights, and updates in the industry. You will stand out from the crowd.

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2 How to craft a personal brand statement

Crafting a personal brand statement that captures your freelance brand requires research, reflection, and creativity. Start by identifying your target audience and their needs, challenges, and goals. Then, define your niche and value proposition to show how you help your target audience solve their problems or achieve their goals. Next, list your core skills, strengths, passions, personality traits, values, and style that make you stand out from others in your field. Finally, combine these elements into one or two sentences that accurately reflect your essence and promise. Test and refine the statement until it sounds clear, authentic, and compelling.

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Luis Prado ????

Coach Ejecutivo y de Carrera | LinkedIn Learning Instructor (Talent Acquisition, HR, Headhunter)
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Hablar de cualquier cosa que se te ocurra no es suficiente para trabajar tu Marca Personal. Y es que si realmente quieres ver resultados, debes tener claro a quién quieres llegar, cuáles son sus problemas/objetivos y de qué manera tú (o tus servicios) lo solucionan. Y a partir de este punto hablar de ello. ?Por qué? Pues, porque de nada vale tener posts virales si no llegan a las personas adecuadas ni dan el mensaje que te ayudará a vender o conseguir oportunidades de empleo. Comienza desde este punto y no te desvíes del camino. Claro, con el tiempo y la práctica puedes mejorarlo, adaptarlo a tu estilo, personalidad, demostrar tu pasión y más aspectos que te ayuden a conectar con tu comunidad, pero que la esencia no se pierda :)

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3 How to use your personal brand statement

Once you have your personal brand statement, you can use it to promote your freelance business and connect with potential clients. For instance, you can include it on your website, social media profiles, portfolio, and email signature as an introduction to your services. It can also be included in proposals, pitches, and contracts to highlight your value and expertise. Moreover, you can use it on marketing materials such as blog posts, newsletters, podcasts, videos, and ebooks to showcase your personality and authority. Additionally, you can use it at networking events, interviews, and testimonials to build trust and rapport with contacts and clients.

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Luis Prado ????

Coach Ejecutivo y de Carrera | LinkedIn Learning Instructor (Talent Acquisition, HR, Headhunter)
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LinkedIn ofrece una opción sencilla de incluir un enlace a tu portafolio desde tu propio perfil: Está justamente debajo de tu titular. Solo basta incluir el enlace y cada vez que alguien entre a tu perfil pueden ver un botón donde pueden conocer más de ti y de tus servicios:) Algo que puedes hacer es incluir tu enlace a tus publicaciones, articulos e inclusive a los correos que envías, de esta forma enviar tráfico a tu web y captar más Leads

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4 How to update your personal brand statement

Your personal brand statement is not a static document. As you grow and evolve as a freelancer, you may need to update it to accurately reflect your current goals, skills, and offerings. If you have changed your niche, target audience, or value proposition; gained new skills, certifications, or achievements; developed new passions, interests, or values; received feedback from clients or peers; or noticed shifts in your industry or market trends that affect your positioning or messaging - it's time to update your personal brand statement.

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Matt Parkin, CAPM?

Leading partnerships @ Fulfil (eCommerce ERP) ?? | Coaching and speaking about all things personal branding and entrepreneurship ??? | 4x Founder ?? | FoundersBeta 30 Under 30 ??
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It's okay to adjust your personal brand based on feedback from your network on what content they want to see from you and what topics will be most helpful. You can A/B test different LinkedIn profile headlines to see what catches people's eyes the most.

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Rachana Shinde

I help busy Founders and Coaches to 3x their Business Growth through Personal Branding | Copywriter | Content Marketer | Personal Branding Strategist |
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Are you the same person you were a year ago? If not, why should your personal brand statement be the same as it was a year ago? Update your personal brand statement as you - Upskill. - Get more results. - Get more testimonials. - Change your value proposition. Remember, your personal brand statement should represent the current you, not what you were a while ago. So as you march forward in your professional journey, update your personal brand statement.

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Seha Okudan

Head of Partnerships - Salesforge
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Your personal brand evolves with you. It can also change. It can change with: - Your life experiences. - Your professional mistakes/successes. - Your personal story. - Your skill set. A personal brand is a living one.

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5 How to avoid common mistakes

Creating a personal brand statement can be a great asset for your freelance business, but only if you avoid some common mistakes. To ensure your statement is effective, use specific and descriptive words that convey your value and personality, and back up your claims with facts and evidence. Additionally, make sure the statement is consistent across all your platforms and channels, and that it aligns with your actions and behaviors. Keep the language simple and clear, so that your target audience can understand and relate to it. Finally, use feedback and data to measure the success of your statement and tweak it as needed.

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Luis Prado ????

Coach Ejecutivo y de Carrera | LinkedIn Learning Instructor (Talent Acquisition, HR, Headhunter)
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Es normal que nos enamoremos de nuestro servicio o producto, a tal punto que... solo nosotros seamos los únicos que lo valoremos (y nadie nos responda). Por eso es importante crear un mensaje que sea simple, directo y que permita que la gente entienda con pocas palabras cómo podrías ayudarle. A nadie le gustaría leer 10 párrafos de tu producto para entenderlo, por lo que tómate tu tiempo para crear tu propuesta de valor, que sea entendible y que REALMENTE sea capaz de dar solución a la necesidad o problema de tu cliente. Solo así lograrás que la gente comience a valorar lo que les escribes y cómo te comunicas :) Y si (hasta ahora) nadie te respondía los mensajes, es por eso.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Luis Prado ????

Coach Ejecutivo y de Carrera | LinkedIn Learning Instructor (Talent Acquisition, HR, Headhunter)
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Un día un gerente me pregunto sobre qué podía publicar en LinkedIn para trabajar su Marca Personal. Y yo le dije: "Mira, tú tienes muchas cosas maravillosas e interesantes de las que puedes hablar: Tus experiencias, desafíos, errores o fracasos de los que has aprendido, formas de mejorar un proceso o una actividad, entre muchos otros". En serio, Toda tu vida laboral debe estar llena de muchas cosas de valor, que además de ense?ar a otras personas y que les va a ser de utilidad, también te gustará hablar de ello. ?Porque han sido tus vivencias! Otros profesionales se identificarán con lo que cuentes y podrás hacer networking. Solo comienza a hablar, a publicar o a comentar y empieza a ver cómo la "magia" va haciendo su camino.

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How can a personal brand statement help you as a freelancer?

1

2

3

4

5

6

1 Why you need a personal brand statement

2 How to craft a personal brand statement

3 How to use your personal brand statement

4 How to update your personal brand statement

5 How to avoid common mistakes

6 Here’s what else to consider

Personal Branding

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How can a personal brand statement help you as a freelancer?

1

2

3

4

5

6

1 Why you need a personal brand statement

2 How to craft a personal brand statement

3 How to use your personal brand statement

4 How to update your personal brand statement

5 How to avoid common mistakes

6 Here’s what else to consider

Personal Branding

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