How can open-ended questions improve your qualitative interviews?
Qualitative interviews are a valuable method to explore the experiences, perspectives, and motivations of your research participants. However, conducting effective interviews requires careful planning and skillful questioning. One of the key elements of a good interview is the use of open-ended questions, which allow the respondents to express themselves in their own words and reveal insights that you might not anticipate. In this article, you will learn how open-ended questions can improve your qualitative interviews and how to design and use them properly.