Millennials are a huge and diverse generation that can make a difference for your non-profit. But how do you reach them with your online content? How do you persuade them to support your cause and take action? In this article, you'll learn how to write SEO copy that targets millennials and boosts your visibility and engagement.
Before you write anything, you need to know who you're writing for. Millennials are not a monolithic group, but they share some common traits and values. They are tech-savvy, socially conscious, and value authenticity and transparency. They are also skeptical of traditional marketing and advertising, and prefer to learn from peers and influencers. To write SEO copy that targets millennials, you need to understand their pain points, motivations, and goals, and tailor your message accordingly.
Some ways to get started with understanding your audience - 1. Look into current trends and interests among millennials. 2. Ask for their opinions through surveys or comments to understand their needs. 3. Watch what they talk about and share on social media platforms. 4. Identify influencers and peers they trust for insights and endorsements. 5. Recognize their strong commitment to social causes and ethical brands. 6. Keep in mind their preference for digital platforms and easy mobile access. 7. Engage in real conversations, showing genuine interest and understanding.
Keywords are the words and phrases that your audience uses to search for information online. They are also the words that search engines use to rank your content and match it with user queries. To write SEO copy that targets millennials, you need to use keywords strategically. This means researching what keywords your audience uses, how competitive they are, and how relevant they are to your content. You also need to use keywords naturally and contextually, without overstuffing or keyword stuffing. Keywords should appear in your title, headings, subheadings, introduction, conclusion, and body paragraphs, as well as in your meta tags and URL.
Headlines are the first thing that your audience sees when they encounter your content online. They are also the first thing that search engines scan to determine what your content is about. To write SEO copy that targets millennials, you need to write engaging headlines that capture their attention and interest. Your headlines should be clear, concise, and relevant to your content and keywords. They should also be catchy, emotional, and intriguing, without being clickbait or misleading. Headlines should entice your audience to click through and read more, while also delivering on your promise.
überschriften, die gerade bei Millenials funktionieren sind: - Listen (5 Wege zu …, 7 Dinge …, 10 Must-haves…) - Benefits first (Wie du 3 Zusatz-Urlaubstage bekommst) - Schmerz vermeiden (Nie wieder ?rger mit dem Chef) Wichtig ist zudem, dass nicht nur die Hauptüberschrift (h1) aussagekr?ftig ist, sondern alle anderen überschriften auch. Das erm?glicht den Lesern, den Text zun?chst zu scannen und dann tiefer in die Themen einzutauchen, die sie 100 % interessieren.
Keywords should start with the headline. Using numbers in your headline makes it 73% more likely to get engagement. Millennials are busy people, they want to know the value of the article from its headline. Keep it snappy and clear. Use numbers when possible. Avoid filler words; instead, try tying the headline to your call to action. For example: Headline: “These headlines will increase engagement by 73%” And CTA: “Getting 73% more engagement should now be easy, but how do you ensure your reader takes action. Subscribe to our newsletter and we will email you the answer.”
Millennials are not interested in dry facts and figures. They want to connect with your non-profit on a human level. They want to hear stories that inspire them, educate them, and move them. To write SEO copy that targets millennials, you need to use storytelling and emotion. Storytelling is the art of using narratives, anecdotes, and examples to illustrate your points and convey your message. Emotion is the feeling that you evoke in your audience through your tone, language, and imagery. Storytelling and emotion can help you build trust, credibility, and rapport with your audience, as well as motivate them to take action.
Storytelling has a way to attract the attention and emotions of millennials. It has to build trust, authenticity, loyalty and credibility and also resonate with their pain points compelling them to take action.
Calls to action are the words or phrases that you use to tell your audience what you want them to do next. They are the final step in converting your audience from readers to supporters. To write SEO copy that targets millennials, you need to include calls to action throughout your content. Calls to action should be clear, specific, and urgent, and aligned with your content and goals. They should also be easy and convenient for your audience to follow, and offer some value or benefit in return. Calls to action can include signing up for your newsletter, donating to your cause, sharing your content, or joining your community.
Handlungsaufforderungen k?nnen Sie immer wieder in den Text streuen. Nicht nur auf eine Spende, Teilen oder Communitybeitritt, sondern auch zum n?chsten Abschnitt im Text. - Warum das so ist, erfahren Sie gleich - Lesen Sie jetzt das Interview mit XY - In dieser Infografik sehen Sie XY
Use call to action to quicken emotions. Use call to action that triggers senses of urgency and always end with a question. Aside signing up or joining a community use call to action such as deadline, promo offers and free templates or video or something enticing
Millennials are always on the go, and they consume most of their online content on their mobile devices and social media platforms. To write SEO copy that targets millennials, you need to optimize your content for mobile and social. This means making sure that your content is responsive, fast, and easy to read and navigate on any device and screen size. It also means making sure that your content is shareable, interactive, and social-proofed. You can do this by adding social media buttons, comments, ratings, reviews, testimonials, and user-generated content to your content, and by encouraging your audience to engage with you and each other.