How can Moz help you evaluate competitor backlinks for content strategy?

1 Why analyze competitor backlinks?

Analyzing competitor backlinks can help you understand the strengths and weaknesses of their content strategy, as well as identify opportunities and gaps for your own. By looking at the quantity, quality, and diversity of their backlinks, you can get a sense of how popular, credible, and relevant their content is for your target audience and keywords. You can also discover new sources of traffic, partnerships, and content ideas by finding out where and how they get their backlinks.

3 How to evaluate competitor backlinks?

Once you have the data from Moz, you can evaluate competitor backlinks based on several criteria. Analyze the number and ratio of backlinks - are they mostly dofollow or nofollow? Are they from unique domains or repeated sources? Consider the quality and authority of backlinks - how authoritative are the websites that link to your competitor, and how relevant are they to your niche? What is their DA and PA, and how do they compare to yours? How trustworthy are they, and what is their Spam Score? Additionally, evaluate the diversity and distribution of backlinks - how diverse are the sources and types of backlinks that your competitor has, and how well do they cover your target keywords and topics? Are they from blogs, news sites, directories, forums, social media, etc.? Are they from local, national, or international domains? Are they evenly distributed across their pages, or concentrated on a few? Lastly, assess the content and context of backlinks - what kind of content does your competitor create and promote that attracts backlinks, and how does it match the user intent and search queries? What is the anchor text and surrounding text of the backlinks, and how do they relate to your competitor's content and keywords? How engaging and informative is their content, and how does it compare to yours?

5 What are the limitations and challenges of competitor backlink analysis?

Competitor backlink analysis is a useful and powerful technique for content strategy, but there are some limitations and challenges to be aware of. For example, the data from Moz may not be complete or accurate. The quality and relevance of backlinks can also change over time. Additionally, backlinks that work for your competitor may not work for you, and the backlink analysis may not capture the full picture of your competitor's content strategy. You may need to use other tools or methods to verify and supplement the data, monitor and update your analysis regularly, test different strategies and tactics, and conduct a broader and deeper competitive analysis to understand their overall strengths and weaknesses.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?