How can media monitoring improve your company's reputation?

If you don't know what is being said you can't respond. Monitor to stay on top of trends and information about your company, the industry, and the market place.

As a former tv and radio producer, now marketing strategist, leveraging media monitoring significantly contributes to shaping and upholding a company's reputation. By closely tracking online discussions, sentiment analysis, and staying informed about media coverage, I can promptly address potential issues, capitalize on positive mentions, and proactively steer the narrative to bolster our brand's perception. Utilizing these insights, we adapt strategies to align with public sentiment, consistently reinforcing a positive brand image through our actions and communications.

They say the cover-up is worse than the crime. If there are issues but truthful and be responsive. The thing to consider is that risk needs to be defined. A bad ex-employee comment online is an opportunity to use the feedback and an opportunity to positively engage. Don't view everything through a negative lens.

Even if you don't engage in much press relations, you should be aware of your risks in order to actively decide if and how to handle them. Therefore, on a very basic level, you should get alerts on your company's name, the founder(s), main investors and the like. Professional press monitoring tools are handy, but especially in smaller companies a google news or talkwater alert will be sufficient.

The deeper and broader your relationships are the easier it is to manage through a storm. Multiple points of view allow for different perspectives which gives you the ability to gauge if this is an issue or not. You can also gain exposure to forums or venues through your relationships that you might not of otherwise.

Customer forums are a form of media monitoring so is redit, discord, G2 and any other forums your customer may be. Engage, be a voice of reason, and don't take the feedback personally. There is usually gold in those issues that if you listen you can be put in a better place.

I don't put a lot of weight on this. Yes, you can measure but measuring opinions is expense and challenging. Look to measure if people engage and if comments increase, don't look to measure positive or negative.

Once you're being aware of press, you might also decide how to actively use it. A major newspaper is bringing an article on your industry, a problem your venture is solving, or the like? You could * engage in their comments section (if any) * re-post the article on LinkedIn or X, sharing your personal insights * reach out to the author to discuss, and potentially be invited to contribute to their next article on the topic ... all of this would strenghten your media relations, as well as the reputation of your company.