How can marketing operations specialists keep up with brand strategy trends?

All great advice… I would add one more and that is to engage a research feed that can capture the key insights you need as soon as they hit the targets you are tracking

Marketing operations specialists can stay current with brand strategy trends by regularly attending industry conferences, subscribing to relevant publications, participating in webinars, networking with professionals, and leveraging online resources. Additionally, continuous learning through courses or certifications in marketing strategy can enhance their understanding and application of the latest trends. ????

In my humble opinion you just need one thing: to be Marketing and Brand Conscious. Here's the thing, trends are most of the time short-lived social or cultural behavior or direction that affect society at that specific moment. But not every trend is marketable or brand-compatible with your brand. Why? Well for many factors; one could be timing, other could be the storytelling narrative doesn't bode well with your brand Identity, the brand profile ect... I could go on but the main thing is there needs to be a sense of harmony and compatibility when a trend is trendy and if this trend is compatible and will add the value, the brand recognition and awareness the brand is in need of. Hence why you need to be brand conscious.

Marketing operations specialists can keep up with brand strategy trends by staying updated through industry publications, attending relevant webinars and conferences, collaborating with cross-functional teams, and regularly assessing and adapting their processes to align with the evolving brand strategy.

In my experience it is important for the expert to know or keep a tab on the branding trends as that will help strategize the next steps. The best way to do it is learning through in person conversations and case studies. Case studies will allow access to the knowledge and in person conversations will allow access to reality checks on the knowledge.

One of the most creative and interesting tools to ensure that the audience views your brand positively is to offer them a free sample or free service and observe whether they continue to use the full service. If they do, you've won

Analytics are key and consistent interface with your targets and brand competition globally. It can be done with precise brand architecture development.

Always keep a portion of your budget aside for experimental marketing, don’t expect to provide ROI for it but expect to gain insight into your consumers behaviour. N.B Your experiments should be well thought through and executed.

Understanding the branding within the company is essential! Not many companies realize that if their employees are content with their culture and the brand's purpose, then why hire them? Partnering with clients truly demonstrates what the brand stands for. Therefore, this step is crucial.

This is what we call a 'brainstorm.' Without a creative team, the brand wouldn't be able to stand out in the saturated market. All these tools and tests are there to support the brand's creativity, but for true innovation, the team needs to brainstorm

If we don't learn anything, we are downgrading and procrastinating, and our sales are declining. If we learn and grow, our motivation increases, our sales rise, and we as humans become better. Even though it might be challenging, every experience counts toward everything.