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How can market research help you find the best advertising channels for your brand?

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Market research is a vital tool for any brand that wants to reach and engage its target audience. But how can you use it to find the best advertising channels for your brand? In this article, we will explore how market research can help you identify, evaluate, and optimize the most effective and efficient ways to communicate your brand message and value proposition.

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Naim Ebrahimian ???? ??????????

Foundation and Developing Business Advisor | Brick&Click and Omnichannel Retailers | ?? Top Business Analysis Voice
Mohsen Shokouhmand

Marketing Business Development Manager

1 What are advertising channels?

Advertising channels are the platforms, media, and formats that you use to deliver your brand advertising to your potential and existing customers. They can include online and offline options, such as social media, websites, blogs, podcasts, email, TV, radio, print, outdoor, events, and more. Each channel has its own strengths, weaknesses, costs, and reach, and you need to choose the ones that match your brand goals, budget, and audience preferences.

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2 How can market research help you identify advertising channels?

Market research can be a valuable resource for identifying the most suitable advertising channels for your brand. It can provide you with data and insights about your market, competitors, and customers. Through market research, you can segment your market and define your target audience based on their demographics, psychographics, behaviors, needs, and pain points. You can also analyze your competitors’ advertising strategies, channels, messages, and performance to learn from their successes and failures, as well as identify gaps and opportunities in the market. Furthermore, you can gain an understanding of your customers’ media consumption habits, preferences, attitudes, and feedback to determine which channels they use, trust, and respond to. Additionally, you can find out how they perceive your brand and your competitors.

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Mohsen Shokouhmand

Marketing Business Development Manager
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Market research helps to answer the following questions: 1- In which marketing channels are the target audience of the brand more active? 2- Are the marketing possibilities of the desired marketing channel compatible with the marketing needs of the brand? 3- Is the cost of marketing in the marketing channel consistent with the effect of marketing actions in this channel? 4- Which field of business is each marketing channel suitable for? 5- From which marketing channel have competitors obtained better results? Another important point about the proper use of marketing channels is that you should set your goals from the beginning and these goals should be realistic.

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3 How can market research help you evaluate advertising channels?

Market research can be a helpful tool to evaluate the effectiveness and efficiency of your advertising channels by measuring and comparing their results and impact on your brand objectives. You can use it to set clear and realistic goals and KPIs for your campaigns, such as awareness, recall, recognition, traffic, leads, conversions, sales, loyalty, and advocacy. Additionally, you can track and monitor your advertising performance across different channels using quantitative and qualitative methods like surveys, interviews, focus groups, web analytics, social media analytics, etc. Analyzing the data and feedback with statistical and analytical tools like charts, tables, graphs, dashboards, and reports can help you identify the strengths and weaknesses of each channel as well as the ROI of your advertising budget.

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4 How can market research help you optimize advertising channels?

Market research can provide you with invaluable insights and guidance to optimize your advertising channels. You can use it to test and experiment with different formats, messages, designs, offers, and calls to action. It can also help you adapt and refine your advertising strategies based on the findings and feedback, while exploring new opportunities and trends such as emerging channels, technologies, platforms, and formats. With market research, you can make informed decisions that will increase your brand awareness, engagement, and loyalty.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Naim Ebrahimian ???? ??????????

Foundation and Developing Business Advisor | Brick&Click and Omnichannel Retailers | ?? Top Business Analysis Voice
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In my experience market research can help in 2 cases: first of all segmentation and assets if you segment the market true before action then your customer or in a better sentence most important cluster of your customers use which channel and media more. After that with the A/B test, you can evaluate which channel/channels are more effective and justified. In different industries in various products and even on distinct days of the month results vary!

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How can market research help you find the best advertising channels for your brand?

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3

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5

1 What are advertising channels?

2 How can market research help you identify advertising channels?

3 How can market research help you evaluate advertising channels?

4 How can market research help you optimize advertising channels?

5 Here’s what else to consider

Brand Management

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How can market research help you find the best advertising channels for your brand?

1

2

3

4

5

1 What are advertising channels?

2 How can market research help you identify advertising channels?

3 How can market research help you evaluate advertising channels?

4 How can market research help you optimize advertising channels?

5 Here’s what else to consider

Brand Management

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