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How can market intelligence help companies make better investment decisions?

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Market intelligence is the process of gathering, analyzing, and interpreting data about your customers, competitors, industry, and market trends. It can help you identify opportunities, threats, risks, and challenges in your business environment and make informed decisions based on evidence. In this article, we will explore how market intelligence can help you make better investment decisions, whether you are launching a new product, entering a new market, or acquiring a competitor.

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Elder Rotta

Head of Sales | Expert em Geointeligência | Estratégias de GTM | Geomarketing | Big Data e Machine Learning | Mentor de…
Nishant Kaushal

Scaling a new-age insights engine | Founder & CEO at ADNA Research | Top Voice for MR & Consumer Behaviour
A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader |…

1 What is market intelligence?

Market intelligence is not the same as market research, although they are related. Market research is a specific type of market intelligence that focuses on collecting and analyzing data from your target audience to understand their needs, preferences, and behaviors. Market intelligence, on the other hand, covers a broader scope of data sources, such as industry reports, competitor analysis, media monitoring, social listening, customer feedback, and more. Market intelligence aims to provide a comprehensive and holistic view of your market and its dynamics, as well as insights into the external factors that affect your business.

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Elder Rotta

Head of Sales | Expert em Geointeligência | Estratégias de GTM | Geomarketing | Big Data e Machine Learning | Mentor de Negócios?em?Expans?o
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- Identifica??o de Oportunidades de Crescimento: Fornece dados e tendências de mercado que ajudam a identificar áreas lucrativas para investimentos. - Avalia??o de Riscos: Oferece análises detalhadas sobre potenciais riscos associados a diferentes op??es de investimento, reduzindo a probabilidade de perdas. - Benchmarking Competitivo: Permite comparar o desempenho de potenciais investimentos com concorrentes, garantindo uma sele??o mais informada e estratégica.

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A Al-Thami, MSc

Retail Growth Strategy Visionary?? | Crafting Customer-Centric Growth | Franchise Expert & Frontline Regional Leader | Marketing Analytics Expert
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In other words, MI is the end goal and basis of making crucial business decisions relating to branding, marketing, and value proposition. If done correctly, MI can help companies predict future consumer needs and be at the forefront with a ready product/solution when a pivot in preferences happens.

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Johnny Ho

Strategy | Transformation | Innovation | Market Intelligence | Problem solver | "Connecting the dots" | ESB Alumnus ??
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In a nutshell: Market Intelligence sums up and provides all relevant Informationen needed for crucial decision making within company and business. Information and data therefore differ in case of business, industry, regional and technology.

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Sayan Khastagir

Head - Research & Insights at Share Creative | Ex Prime Video & Amazon | ITC | Kantar
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Market intelligence (MI) helps companies make better decisions by providing a robust understanding of customers, competitors, and markets. It can facilitate internal consensus and agreement around core business, investment, and growth opportunities. Examples include identifying new market opportunities, assessing size and growth potential, identifying key competitors, and identifying the right marketing levers. In my experience, MI can also eliminate duplicate work within teams across regions evaluating similar opportunities to provide a sharper focus on making strategic decisions while optimizing for resource bandwidth.

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2 Why is market intelligence important for investment decisions?

Market intelligence can help you make better investment decisions by providing relevant, timely, and accurate information that can reduce uncertainty and increase confidence. For instance, it can assist in identifying potential opportunities and gaps in the market, assessing the competitive landscape, anticipating and responding to customer needs, validating and refining your value proposition, estimating market size and growth, and managing associated risks. Moreover, it can help you understand your SWOT compared to rivals, respond to emerging trends and technologies that can affect your market position, refine pricing strategy and marketing mix based on customer feedback, forecast the ROI of your initiatives, as well as consider legal issues, ethical concerns, environmental impacts, and social responsibility.

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Heba Nader

Research Consultant - Focused on Real Estate in MENA | Certified (PMP)?, MBA in Marketing & International Business, & Certified Market Researcher
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Understanding Market Trends and Dynamics: Market intelligence provides insights into current trends, consumer behaviors, and market dynamics. Understanding these aspects can help companies identify potential growth areas and make investments that are aligned with market trends.

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Biswaroop C.

Managing Director @ MetrixLab & Toluna Singapore | Foodie..Athlete..Traveler + LinkedIn Top Market Research Voice
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This is the Raison d'être for market intelligence.. ultimately it has to translate to impact on decisions the business can make. Just a quick summary of some of the decisions research enables on a daily basis 1) Which media channel gives me better ROI & hence deserves stronger investments 2) Which ad creative seems to drive better engagement & appeal and hence will give better ROI, hence deserves prioritized investments 3) Which customer care touchpoint is slacking & hence needs investments to correct & enhance While business leaders can follow their heart / gut at times, it is critical that the voice of customer confirms / disproves the "boardroom instincts"

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3 How to conduct market intelligence?

Market intelligence is not a one-time activity but an iterative process requiring planning, execution, analysis, and action. To conduct market intelligence for your investment decisions, you should define objectives and scope, gather and organize data from different sources, analyze and interpret the data using tools such as descriptive statistics and predictive analytics, and apply and monitor the data to inform your decisions. Additionally, you should evaluate the impact of your investments based on the feedback you receive and adjust your strategies accordingly.

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4 What are some examples of market intelligence in action?

Market intelligence can be applied to various types of investment decisions, such as product development, market entry, market expansion, market segmentation, market positioning, market differentiation, market penetration, and market acquisition. For instance, when it comes to product development, market intelligence can help you identify and validate customer needs, understand customer segments and personas, evaluate competitors, estimate the market size and demand, test and refine product features and benefits, and determine the optimal price and promotion strategies. When entering a new market, it can assist in assessing the attractiveness and feasibility of different markets, understanding the structure and dynamics of the market, analyzing key players and stakeholders, evaluating customer needs and expectations, complying with regulations and standards, and establishing a presence in the market. In order to expand your market share in an existing market, you can use market intelligence to monitor trends and changes in the market, segment customers for targeting purposes, differentiate and position your products or services accordingly, optimize distribution channels, and leverage your competitive advantages.

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Nishant Kaushal

Scaling a new-age insights engine | Founder & CEO at ADNA Research | Top Voice for MR & Consumer Behaviour
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Market intelligence plays a crucial role in guiding investors towards better decisions. In last few years I have used market research to advise Private equity (PE) firms on their decisions to invest in startups/improve returns. Few case studies: - Is the product scalable regionally? A startup's novel product was doing very well in Singapore but the investors wanted to know - What is its market potential in rest of South East Asia? - Can it attract new customers segments? Another startup's service was attracting lots of Gen Z clients. Investors wanted to know What can attract Millennials as well? - Is the product priced right? Investors wanted to measure product's price elasticity as they wanted to hike prices without losing many customers

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5 How to improve your market intelligence skills?

Market intelligence is a valuable skill that can help you make better investment decisions and gain a competitive edge in your market. To hone your market intelligence skills, you should learn from successful companies and organizations that use market intelligence effectively. Additionally, stay informed about the latest developments and innovations in your industry and market, as well as the broader economic, social, and political context. Utilizing reliable and credible data sources and tools can help you collect, organize, analyze, and apply market data efficiently. Furthermore, networking with other market intelligence professionals and experts can provide valuable insights and perspectives. Finally, seek feedback from mentors, peers, customers, and stakeholders to improve your market intelligence processes and outcomes.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can market intelligence help companies make better investment decisions?

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1 What is market intelligence?

2 Why is market intelligence important for investment decisions?

3 How to conduct market intelligence?

4 What are some examples of market intelligence in action?

5 How to improve your market intelligence skills?

6 Here’s what else to consider

Market Research

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How can market intelligence help companies make better investment decisions?

1

2

3

4

5

6

1 What is market intelligence?

2 Why is market intelligence important for investment decisions?

3 How to conduct market intelligence?

4 What are some examples of market intelligence in action?

5 How to improve your market intelligence skills?

6 Here’s what else to consider

Market Research

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