How can infographics increase product awareness and sales?

1 Why infographics work

Infographics work because they appeal to both the rational and emotional sides of your potential customers. They can simplify complex information, make it easier to remember, and create an emotional connection with your product story. According to a study by HubSpot, infographics are 30 times more likely to be read than text articles, and they can increase web traffic by 12%. They can also generate more social media engagement, backlinks, and leads than other types of content.

2 How to create infographics

Creating infographics requires a combination of research, design, and copywriting skills. You need to find relevant and reliable data that supports your product message, and organize it into a clear and logical structure. You also need to choose a suitable format, style, and color scheme that matches your brand identity and audience preferences. Finally, you need to write concise and catchy headlines, subheadings, captions, and call-to-actions that highlight the key points and persuade your readers to take action.

4 How to measure infographics

Measuring infographics means tracking and analyzing the performance and impact of your infographics on your product awareness and sales goals. You can use various metrics and tools to do this, depending on your objectives and channels. For example, you can use Google Analytics to measure your website traffic, bounce rate, conversions, and revenue from infographics. You can use social media analytics to measure your likes, shares, comments, and followers from infographics. You can use email marketing analytics to measure your open rate, click-through rate, and leads from infographics.

5 How to improve infographics

Improving infographics means testing and refining your infographics based on the feedback and results you get from your audience and metrics. You can use different methods and tools to do this, such as A/B testing, surveys, polls, heat maps, and eye tracking. You can test different elements of your infographics, such as the title, layout, color, font, image, data, and call-to-action, and see which ones perform better. You can also compare your infographics with your competitors' and industry benchmarks, and see how you can stand out.

6 How to learn more about infographics

Learning more about infographics means staying updated and informed about the latest trends, best practices, and examples of infographics in your niche and industry. You can use various sources and resources to do this, such as blogs, podcasts, books, courses, webinars, and events. You can also follow and network with other product marketers, designers, and influencers who use infographics successfully, and learn from their tips and insights. You can also join and participate in online communities and forums where you can ask questions, share ideas, and get feedback on your infographics.