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How can humor be used to keep your audience engaged during a product demo?

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Product demos are a crucial part of IT sales, but they can also be boring, technical, and hard to follow for your audience. How can you spice up your presentation and keep your prospects interested and engaged? One way is to use humor. Humor can help you connect with your audience, break the ice, and make your product more memorable. But humor can also backfire if you use it inappropriately, offensively, or excessively. In this article, you will learn how to use humor effectively and appropriately during a product demo, and avoid some common pitfalls and mistakes.

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Aman Aggarwal

Tech Sales | Digital Transformation
Tanya Aggarwal

Account Manager at Enthu.AI

1 Why humor works

Humor is a powerful tool for communication, persuasion, and influence. It can help you create rapport with your audience, show your personality and confidence, and make your product stand out from the competition. Humor can also help you overcome objections, handle difficult questions, and diffuse tension. When you make your audience laugh, you make them more receptive, attentive, and curious about your product. Humor can also help you reinforce your key messages, highlight your product benefits, and show your value proposition.

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Aman Aggarwal

Tech Sales | Digital Transformation
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Humor helps break the ice, makes the information easier to understand, and keeps people engaged. It enhances the audience's experience, increases their receptiveness to your message, and leaves a lasting impression.

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Tanya Aggarwal

Account Manager at Enthu.AI
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Using humor effectively in communication builds connections, showcases personality, and sets your product apart. It eases objections, diffuses tension, and keeps your audience engaged, making your message more memorable and compelling.

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Ravi Gopal

#Observability #Hybrid #Infrastructure
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Nobody likes to be sold to, but everybody likes to own. And people buy from people they LIKE. Everyone is bombarded by a million salespeople with widgets, case studies & VC funding. The only way you can differentiate yourself is by being YOURSELF. Humor is a FANTASTIC way to break the ice, I can share with you a TON of stories about pop culture references, the WWE wrestler "The Undertaker" and Tom Brady that show how to properly inject levity into any dialogue! We are all human - and who doesn't love to laugh?!?!

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2 How to use humor

When using humor during a product demo, it's important to tailor it to your audience, product, and context. Research your prospects, their industry, their pain points, and their preferences to ensure the humor is relevant, relatable, and respectful. Additionally, make sure the humor showcases your product features, benefits, and differentiators in a way that is consistent with your product tone, voice, and brand. Finally, ensure the humor is appropriate for the purpose, stage, format of your product demo and for the time, place, and mood of your presentation.

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3 What to avoid

Humor can be a double-edged sword when it comes to product demos. If you don't use it correctly, you can easily lose your audience, damage your credibility, and ruin your chances of closing the deal. To avoid these pitfalls, it's important to be aware of some common mistakes. Don't force humor if it doesn't come naturally or suit your personality or product. Similarly, don't use too much or too loud of a joke, and never use humor that is offensive or insensitive. Additionally, don't overshadow, undermine, or contradict your product with humor. By following these tips, you can use humor effectively in your demo without any negative consequences.

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Anita Jackson

Tenacious strategist and tactician ready to embrace the next challenge.
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Have you heard the one about...? Humour can demonstrate vulnerability, show personality, and create an open environment for interchange. The key is to know your audience. Having presented around the world and a lot throughout North America business humour varies a lot. What may get a laugh in NY may be met with uncomfortable silence in Texas. British humour may land in Canada but not resonate in China. Be careful and when in doubt leave it out. But make the effort to add some fun into things. Life is too short for stuffy presentation after boring presentation. Including humour shows confidence when the right balance is kept.

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4 How to practice

Humor is a skill that can be learned, improved, and mastered. To enhance your humor skills for your product demo, you can watch and learn from other successful IT sales professionals, experiment with different types of humor, and have fun with it. Analyze their techniques, timing, and delivery to observe how they use humor to engage, persuade, and influence their audience. Test different jokes, anecdotes, metaphors, analogies, or memes during your product demos to see how your audience reacts and remembers your humor. Show enthusiasm and passion for your product and enjoy the interaction with your audience.

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5 How to measure

Humor is not only a skill, but also a strategy that should be measured and evaluated for its effectiveness and impact during product demos. To do so, set clear and specific goals and objectives for using humor, such as increasing attention, interest, desire, or action from your audience. Additionally, track and monitor indicators and outcomes to measure how your humor affects audience behavior. Finally, review and improve your humor skills and strategies based on data, insights, and feedback. Doing so will help you maximize the impact of your humor during product demos.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can humor be used to keep your audience engaged during a product demo?

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1 Why humor works

2 How to use humor

3 What to avoid

4 How to practice

5 How to measure

6 Here’s what else to consider

IT Sales

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How can humor be used to keep your audience engaged during a product demo?

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5

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1 Why humor works

2 How to use humor

3 What to avoid

4 How to practice

5 How to measure

6 Here’s what else to consider

IT Sales

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