In order to address generational differences, it is important to identify the main groups that make up the hospitality workforce and market. Traditionalists or Silent Generation, born before 1946, are likely to be senior leaders, mentors, or loyal customers in the hospitality industry and value loyalty, respect, and stability. Baby Boomers, born between 1946 and 1964, are often in managerial positions, influential decision-makers, or affluent travelers in the hospitality industry and are ambitious, optimistic, and competitive. Generation X, born between 1965 and 1980, are typically experienced professionals, innovators, or savvy consumers in the hospitality industry and are independent, adaptable, and pragmatic. Millennials or Generation Y are the largest segment of the hospitality workforce and market and seek meaningful work, feedback, and experiences; they were born between 1981 and 1996 and are collaborative, creative, and socially conscious. Finally, Generation Z is the emerging generation of hospitality employees and customers; they value authenticity, flexibility, and personalization as they were born after 1996 and are digital natives who are diverse and entrepreneurial.