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Last updated on 2024年8月5日

How can higher education leaders engage with alumni and donors across different regions and cultures?

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As a higher education leader, you know how important it is to maintain strong relationships with your alumni and donors, especially in an increasingly globalized and competitive environment. But how can you effectively engage with them across different regions and cultures, and ensure that your institution's vision and values resonate with diverse audiences? In this article, we will explore some strategies and best practices for internationalizing your alumni and donor relations, and how to leverage the benefits of cultural diversity and intercultural communication.

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1 Understand your alumni and donor profiles

The first step to engaging with your alumni and donors across different regions and cultures is to understand who they are, where they are, and what they care about. You can use various sources of data, such as surveys, interviews, social media, and alumni networks, to create detailed profiles of your target groups, and identify their needs, preferences, motivations, and challenges. This will help you tailor your communication and outreach strategies to their specific interests, goals, and expectations, and avoid potential misunderstandings or conflicts.

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Allan Pscheidt
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Ao formar estudantes, é importante considerar n?o somente quem s?o ao ingressar, mas também acompanhá-los após o período de forma??o. Isso envolve em manter uma comunidade alumni, com hall de fotos, casos de sucesso, eventos, etc.

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2 Develop a global engagement strategy

Once you have a clear picture of your alumni and donor profiles, you can develop a global engagement strategy that aligns with your institution's mission, vision, and values, and reflects your commitment to diversity, equity, and inclusion. Your strategy should define your objectives, target outcomes, key messages, and indicators of success, as well as the resources, tools, and platforms you will use to implement it. You should also consider how to segment and prioritize your alumni and donor groups, and how to balance the global and local aspects of your engagement.

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3 Build trust and rapport

One of the most crucial elements of engaging with your alumni and donors across different regions and cultures is to build trust and rapport with them. This means showing genuine interest and appreciation, listening actively and empathetically, respecting their opinions and perspectives, and acknowledging their contributions and achievements. You can also use various techniques to enhance your intercultural communication skills, such as adapting your language and tone, using appropriate non-verbal cues, avoiding stereotypes and assumptions, and seeking feedback and clarification.

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Dr. Atul Kumar

Dean & Professor at Dr. D. Y. Patil B-School, Pune, India
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Building trust and rapport with alumni and donors across diverse cultures is paramount for effective engagement. Active listening, genuine appreciation, and respect for differing viewpoints lay the foundation for meaningful interactions. Employing strategies to enhance intercultural communication, like adapting language and avoiding stereotypes, fosters mutual understanding. By prioritizing these practices, educational institutions can cultivate strong, lasting relationships with alumni and donors worldwide, ensuring continued support for their mission and initiatives.

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Ashtyn Davis, M.Ed.
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When I was visiting some Congressional leaders a few years ago, we were talking about the trust equation: Reliability + Approachability + Expertise / Motivation = Trust If an institution's donors know that they can rely on the institution to maintain their integrity, values, and accountability; along with their leaders maintaining a level of approachability and expertise in the field of higher education, then their donors will have a certain high level of motivation to donate and give back.

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4 Offer value and impact

Another key factor that influences your alumni and donor engagement is the value and impact that you offer to them. You need to demonstrate how your institution is making a positive difference in the world, and how your alumni and donors can be part of that change. You can use stories, testimonials, case studies, and data to showcase your institution's achievements, innovations, and social responsibility, and to highlight the benefits and opportunities that your alumni and donors can access, such as networking, mentoring, learning, volunteering, and recognition.

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Allan Pscheidt
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Um egresso só terá engajamento se ver valor na oportunidade. Isso pode acontecer com programas de mentoria, descontos em cursos, banco de currículos com vagas exclusivas em parceiros comerciais, entre outros.

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5 Cultivate a sense of belonging and community

A final strategy to engage with your alumni and donors across different regions and cultures is to cultivate a sense of belonging and community among them. You want to make them feel connected to your institution, to each other, and to the wider society. You can do this by creating and facilitating various platforms and events for them to interact, share, learn, and collaborate, such as online forums, webinars, podcasts, newsletters, social media groups, alumni chapters, reunions, fundraisers, and advocacy campaigns.

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Michael Iris, Ed.D.

Associate Vice President of Alumni Relations & Career Services
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With the onset of the pandemic, our institution swiftly transitioned to offering alumni programming via Zoom. This maintained and enriched our connection with alumni during social distancing. Interestingly, this shift revealed a vibrant alumni group outside the New York-New Jersey area (where our campuses are located) who had previously been less engaged. The virtual format bridged distances, making it easier for them to participate and feel included. These sessions, ranging from informal meet-ups to more structured panel discussions and lectures, have fostered this sense of community. This is an example of positive post-pandemic outcomes related to alumni engagement.

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Allan Pscheidt
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A comunidade alumni deve ser ativa, com atualiza??es frequentes e eventos de rotina. N?o se trata de um simples formulário ou página na internet, mas um bra?o da institui??o que merece coordena??o, investimentos e planejamento.

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6 Evaluate and improve your engagement efforts

The last step to engaging with your alumni and donors across different regions and cultures is to evaluate and improve your engagement efforts. You need to monitor and measure the effectiveness of your strategies, tools, and platforms, and the satisfaction and feedback of your alumni and donors. You can use various methods, such as surveys, analytics, reports, and testimonials, to collect and analyze data , and to identify the strengths, weaknesses, opportunities, and threats of your engagement. You should also seek input and suggestions from your alumni and donors on how to enhance your engagement, and implement changes accordingly.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Allan Pscheidt
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As redes sociais s?o aliadas importantes na constru??o da comunidade alumni. Elas ajudam a transmitir informa??es e alcan?ar egressos que estejam mais distantes.

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How can higher education leaders engage with alumni and donors across different regions and cultures?

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1 Understand your alumni and donor profiles

2 Develop a global engagement strategy

3 Build trust and rapport

4 Offer value and impact

5 Cultivate a sense of belonging and community

6 Evaluate and improve your engagement efforts

7 Here’s what else to consider

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