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Last updated on 2024年7月15日

How can graphic designers diversify their income streams?

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As a graphic designer, you might be wondering how to increase your income and avoid relying on a single client or project. Diversifying your income streams can help you achieve more financial stability, flexibility, and creativity. In this article, you will learn about some of the ways you can generate multiple sources of income as a graphic designer, and the benefits and challenges of each one.

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Majid Zebarjad

Branding expert and art director
Mohamed Elyess Kharroubi

Brand Designer | Making your vision into a stunning & practical reality | Let's Collab
Léandra Di giugno

Infographiste chez Epicuria Sucré Salé | MBA Direction Artistique Digitale

1 Sell your designs online

One of the easiest ways to diversify your income as a graphic designer is to sell your designs online. You can create digital products, such as logos, icons, fonts, templates, or illustrations, and sell them on platforms like Creative Market, Envato Elements, or Etsy. You can also sell physical products, such as t-shirts, stickers, posters, or mugs, using print-on-demand services like Redbubble, Teespring, or Society6. Selling your designs online can help you reach a wider audience, showcase your portfolio, and earn passive income.

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Majid Zebarjad

Branding expert and art director
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As a graphic designer, you have various opportunities to monetize your work and reach a wider audience. Selling icons, fonts, templates, or illustrations on platforms like Creative Market, Envato Elements, or Etsy can be a profitable venture. Additionally, you can explore selling physical products like t-shirts, stickers, posters, or mugs using print-on-demand services such as Redbubble, Teespring, or Society6. These platforms allow you to showcase your portfolio, generate passive income, and expand your customer base. Remember to create high-quality designs, market your products effectively, and engage with your audience to maximize your success.

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Léandra Di giugno

Infographiste chez Epicuria Sucré Salé | MBA Direction Artistique Digitale
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Quand on est graphiste/illustrateur, le temps passé à l'expérimentation continue de nos compétences digitales n'est pas rémunéré. J'ai donc cherché un moyen de monétiser d'une fa?on ou d'une autre, ce temps passé à la formation. La plateforme Shutterstock me permet de rendre disponible au téléchargement des photographies et des images vectorielles. Je touche des royalties sur ces créations à chaque fois que l'une d'entre elle est téléchargée, cela me permet d'amortir et de rentabiliser ce temps de formation. Bien évidemment, d'autres plateformes proposent également le même service et il est souvent possible (hors exclusivité) de proposer le même contenu au téléchargement simultanément sur différentes plateformes.

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2 Teach graphic design skills

Another way to diversify your income as a graphic designer is to teach your skills to others. You can create online courses, tutorials, or workshops, and sell them on platforms like Skillshare, Udemy, or Gumroad. You can also offer live coaching, mentoring, or consulting sessions, using tools like Zoom, Calendly, or Patreon. Teaching graphic design skills can help you establish your authority, share your knowledge, and connect with other designers.

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Léandra Di giugno

Infographiste chez Epicuria Sucré Salé | MBA Direction Artistique Digitale
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Vous pouvez également vous rapprocher d'institutions dans l'éducation et/ou des entreprises près de chez vous qui souhaitent s'améliorer dans l'utilisation d'outils à la création ou de stratégie de contenus. Vous pouvez proposer localement des interventions ponctuelles sur des cours spécifiques en mettant en avant vos domaines d'expertises.

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3 Write about graphic design topics

A third way to diversify your income as a graphic designer is to write about graphic design topics. You can start a blog, newsletter, or podcast, and monetize them with ads, sponsorships, or subscriptions. You can also write articles, ebooks, or guides, and sell them on platforms like Medium, Amazon, or Leanpub. Writing about graphic design topics can help you improve your communication, research, and writing skills, and generate more traffic and leads.

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4 Work on freelance projects

A fourth way to diversify your income as a graphic designer is to work on freelance projects. You can find clients on platforms like Upwork, Fiverr, or 99designs, or reach out to your network, referrals, or social media followers. You can also join agencies, collectives, or platforms that match you with projects that suit your skills and preferences. Working on freelance projects can help you diversify your client base, portfolio, and rates, and choose the projects that interest you.

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Lavanya Dandona

Helping brands create content that resonates with their audiences | Creative Marketing Strategist | Brand Builder | Visual Storyteller
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This is one thing that has generated a good income for me as a designer. Freelancing is a great way to experiment with new projects, work with ideal clients and create a second stream of income. Use freelance websites like Fiverr and Upwork to get freelance work. Maintaining a good design portfolio on behance or other sites and creating a strong social media presence are a bonus if you want to start freelancing.

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5 Create your own products or services

A fifth way to diversify your income as a graphic designer is to create your own products or services. You can use your graphic design skills to create your own brand, app, game, or website, and sell them to your target market. You can also use your graphic design skills to enhance your existing products or services, such as books, courses, or podcasts, and add more value to your customers. Creating your own products or services can help you express your creativity, solve a problem, or fill a gap in the market.

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6 Collaborate with other designers

A sixth way to diversify your income as a graphic designer is to collaborate with other designers. You can join forces with other designers who have complementary skills, styles, or niches, and work on joint projects, products, or services. You can also partner with other designers who have similar goals, values, or audiences, and cross-promote, co-create, or co-host events, content, or offers. Collaborating with other designers can help you expand your network, learn new skills, and access new opportunities.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Mohamed Elyess Kharroubi

Brand Designer | Making your vision into a stunning & practical reality | Let's Collab
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Graphic designers can diversify their income through freelancing, online courses, print-on-demand merchandise, stock graphics licensing, commissioned artwork, collaboration with other designers, offering design services, and selling design templates. For instance, a graphic designer can sell their custom t-shirt designs on a print-on-demand platform like Redbubble to earn additional income.

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Léandra Di giugno

Infographiste chez Epicuria Sucré Salé | MBA Direction Artistique Digitale
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La première difficulté quand on débute dans l'entrepreneuriat, c'est de décrocher des contrats. Pour cela, les stratégies à mettre en place sont diverses, mais la première chose à mettre en avant est votre présence. Parlez de ce que vous faites à votre entourage, car le bouche-à-oreille et le réseau est essentielle. Il n'y a pas meilleure publicité qu'un client content pour générer de nouvelles opportunités. En parallèle, vous pouvez développer votre prospection sous différents canaux : mails, appels, réseaux sociaux...

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How can graphic designers diversify their income streams?

1

2

3

4

5

6

7

1 Sell your designs online

2 Teach graphic design skills

3 Write about graphic design topics

4 Work on freelance projects

5 Create your own products or services

6 Collaborate with other designers

7 Here’s what else to consider

Graphic Design

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How can graphic designers diversify their income streams?

1

2

3

4

5

6

7

1 Sell your designs online

2 Teach graphic design skills

3 Write about graphic design topics

4 Work on freelance projects

5 Create your own products or services

6 Collaborate with other designers

7 Here’s what else to consider

Graphic Design

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