How can font choices improve your menu design?

2 Use fonts to create hierarchy and contrast

The second step is to use fonts to create hierarchy and contrast on your menu. Hierarchy means that you use different sizes, weights, and styles of fonts to show the importance and order of information. For example, you might use a larger, bolder font for your headings, a smaller, lighter font for your descriptions, and a different font for your prices. Contrast means that you use fonts that are different enough to create visual interest and distinction. For example, you might use a serif font for your headings, a sans serif font for your descriptions, and a script font for your prices.

4 Use fonts to highlight specials and promotions

The fourth step is to use fonts to highlight specials and promotions on your menu. Specials and promotions are ways to entice customers to try new dishes, spend more, or return more often. You can use fonts to draw attention to these offers and make them stand out from the rest of the menu. For example, you might use a different color, size, or style of font for your specials and promotions. You might also use fonts that are fun, festive, or playful to create excitement and curiosity.

5 Use fonts to reinforce your brand identity

The fifth step is to use fonts to reinforce your brand identity on your menu. Your brand identity is the image and personality that you want to project to your customers and the market. It's what makes you unique and memorable. You can use fonts to reinforce your brand identity by choosing fonts that are consistent, coherent, and recognizable across your menu and other marketing materials. For example, you might use the same font for your logo, headings, and prices on your menu, website, social media, and flyers.

6 Use fonts to optimize readability and legibility

The sixth and final step is to use fonts to optimize readability and legibility on your menu. Readability means that your menu is easy to understand and comprehend. Legibility means that your menu is easy to see and recognize. You can use fonts to optimize readability and legibility by choosing fonts that are clear, crisp, and appropriate for your menu size, format, and layout. For example, you might use fonts that are large enough, have enough spacing, and have enough contrast with the background color on your menu.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?