How can employers measure the impact of child care benefits on their bottom line and social responsibility?

1 Define your objectives

Before you can measure the impact of your child care benefits, you need to define what you want to achieve with them. Do you want to attract and retain top talent, reduce absenteeism and turnover, improve employee engagement and performance, or enhance your brand image and social impact? Depending on your objectives, you will need to select different indicators and methods to evaluate your child care benefits.

2 Collect data and feedback

The next step is to collect data and feedback from various sources to measure the outcomes of your child care benefits. You can use surveys, interviews, focus groups, or online platforms to gather input from your employees, managers, and child care providers. You can also use internal data such as attendance, turnover, performance, and satisfaction records to track changes over time. Additionally, you can benchmark your child care benefits against industry standards and best practices to compare your performance with your competitors and peers.

4 Communicate and celebrate success

The final step is to communicate and celebrate the success of your child care benefits with your stakeholders. You can use newsletters, blogs, webinars, or events to share your results and stories with your employees, clients, partners, and community. You can also use awards, recognition, or incentives to reward your employees and child care providers for their participation and contribution. By communicating and celebrating your success, you can increase awareness, appreciation, and loyalty for your child care benefits and your organization.

5 Adjust and improve continuously

Measuring the impact of your child care benefits is not a one-time activity, but a continuous process of learning and improvement. You should monitor and review your child care benefits regularly to identify gaps, challenges, and opportunities. You should also solicit feedback and suggestions from your stakeholders to improve your child care benefits and align them with your changing needs and goals. By adjusting and improving your child care benefits continuously, you can maximize their value and impact for your organization and society.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?