How can EdTech professionals create a personal brand that stands out?

I've spent a lot of time figuring out what skills I have that can help other people grow. Take time to Identify your strengths, passions, and problem-solving abilities. Whether it's gamification, accessibility, online learning, or curriculum design, be specific and open to being versatile. Finding your "thing" will set you apart and open doors to diverse opportunities.

In the edTech space, choosing niche can be difficult because there can be multiple options where you are good at or trying to be good at. So, along with looking at what you are interested in, choose a niche where the current demand is greater than supply.

For me, it's been an enduring enthusiasm for collaboration wanting to change lives through education. While I've certainly bounced around a healthy amount within the space, I genuinely believe I've been able to continue working with the same partners, colleagues, and institutions because of the energy I've tried to bring to each opportunity. Especially in education, which can be grueling and challenging for reasons long before edtech was a concept, people remember those who are committed to solving said challenges. We want to work with others who bring a vitality to the industry. Everyone will find their own path or brand, but maintaining an energy when working with others will be remembered.

Si hablamos de marca personal, independientemente del sector en el que nos desarrollemos, debemos partir de aquello que nos motiva, de nuestro propósito de vida, de aquello que seríamos capaces de hacer sin esperar algo a cambio. Preguntas como: ?Para que soy bueno? ?Qué me cuesta trabajo hacer pero lo haría? ?Qué no haría de ninguna manera? ayudan a indentificar ese motor y motivo. Por otro lado, que encuentres una conexión desde lo que eres con el sector EdTech, tiene que ver con reconocer la importancia de la educación en el desarrollo de la sociedad y cómo con las tecnologías podemos contribuir a ello. ?Está nuestro propósito alienado a esta razón? Si es así, adelante. Muestra todo aquello que te motiva y suma siendo tú mismo.

Para criar uma marca pessoal na área educacional, acredito que você precisa: ? ter uma experiência comprovada no segmento ? ter uma miss?o clara e comprometida com a educa??o ? ter credibilidade ? criar e manter um network qualificado ? ser ético e transparente ? promover conex?es ? compartilhar e colaborar ? criar algo que te diferencie dos demais profissionais Exemplifico com minha experiência profissional, pois depois de atuar por mais de 20 anos em Universidades, migrei há 7 anos para a área de edtechs e em 2022 fundei o Ecossistema Simplifica que conta com mais de 20 parceiros relevantes no Ensino Superior Brasileiro, com propósito de levar inova??es para o segmento.

I think this is so important for building a personal brand. The approach I created and came up with for selling myself was The 4 P's - Profile (LI optimization), People (building an authentic network), Personal brand (selling your interests and strengths), Portfolio (showcasing your strengths). Goals have to be relevant to where you want to go, and I used these to guide my professional growth. Focusing on these areas has provided me with many opportunities and learning experiences that have shaped who I am. Getting clear about your goals and staying consistent is key to achieving success.

A specific, well-defined goal is so important for building a personal brand. The approach that has helped me create an impact here is -> Firstly, have a well maintained profile. Don't be casual when it comes to your own profile. Your product is perceived as a by product of your profile. ->Secondly, don't build a network of people just for the sake of connecting. Be interested in them. Treat every single one of them as your audience. Interact with them and build a genuine relationship ->Lastly, play on your strengths on every post. The more structured your work is, the easier it is for the audience to understand.

More more than who you are, your personal identity speaks to your skill set. I want to establish a specialized platform for educators in the AI era, which is why I'm creating my own business. The foundation of the educational system is its teachers, yet despite their hard work and lack of resources, they are underappreciated and underutilized in their own development. Unifying educators worldwide, comprehending their needs, and creating a platform are challenging tasks, but they can be accomplished by bringing like-minded people together.

A fin de asegurar que los objetivos sean específicos, medibles, alcanzables, relevantes y con un límite de tiempo, estos deben estar alineados a las necesidades, problemáticas o carencias del entorno o campo específico que se desea atender.

Clearly defined goals provide a roadmap for brand development. When I set out to establish my personal brand, I outlined specific objectives: to become a recognised speaker at EdTech conferences, contribute thought leadership articles, and collaborate with industry leaders. These goals guided my content creation and networking efforts, aligning my brand with my aspirations.

This year building my brand has been a huge area of focus, and I've had to take time in creating assets that speak to who I am as an individual. I've used Canva and other resources for personal brand creation (banners, logos, and websites (portfolios), content (posts) to showcase my expertise and what I love to do. Your assets should be cohesive in branding and give your target audience a glimpse of who you are and what you offer. Your assets should ultimately speak to your value and showcase your skills in ways that appeal to your audience.

This year, I set up a podcast which was about learning the technical skills and about defining what really matters for me. It is also a practical tool, one I can share with students and colleagues when they ask me both about my experience with technology and when they ask me for subject-related recommendations.

é muito difícil criar algo de sucesso, pois requer alguns ingredientes como: Estudo; Oportunidade; Recuros diversos; Sorte; e até mesmo nossos relacionamentos pessoais e profissionais contam. Podemos ter sucesso com apenas um, ou por todos estes fatores. Mais o que é realmente difícil, é se manter fiel e consistente aos seus valores para manter seu público-alvo e ainda ampliar sua rede.

The "skillconnectance" platform is currently being designed especially targeting educators. By integrating AI and automated processes, it may be made to do less everyday labor, giving educators more time to concentrate on their own personal growth. The website will have everything needed to stay in touch with the community, use discussion boards to share expertise, and form groups for growth.

Once the story and objectives have been set. Here is where one asks, how can I achieve all this efficiently and effectively. Efficient in that the process of achieving your goals is smooth and fast. Effective in that the results hits the right spot at the right time to the right person. During this step there's alot of iteration as one needs some time to try and see what really works to suit your brand best.

I simply don’t understand the concept of finding your voice, developing your voice or building your voice. Just be yourself - tell it as you see it and trust this. If this is finding your voice then all good. Now don’t stay within the Ed Tech space, be active in areas you feel passionately about - most so called experts just have views based on broader experiences. Enjoy the challenge ..

I am an introvert and I have found this sometimes an area of challenge. Sharing and vulnerability can be hard for introverts. However, in building a personal brand developing and sharing your voice is so important. Many of us have so many thoughts, and ideas that should be heard, and finding a way unique to who you are is important for building an audience. In developing your voice, I think it is also important to consider what it is that you want to focus on and tap into your niche to build credibility with your audience. Choose stories, insights, and topics relevant to your niche and begin to build a style that represents you and the value you add!

Educators' voices have power and influence of their own, but they need room to reach people who truly want to hear them. Voice fosters trust and requires originality rather than articulation. It fosters genuine authenticity. It becomes the voice of the community when it discusses the essentials, makes sense, and captures the spirit of reality.

During an event, I was asked two very simple questions that I didn't realize were deeply personal till I was put on the spot to answer them. I was asked if I was a fan of ChatGPT and if I would use it in the classroom. It was during my efforts to answer the questions as honestly as possible that I realized the power of knowing that we all have a voice that reflects who we are, what we value, and what we hope to achieve. Understanding your voice is the difference between being successful and getting lost in the crowd. The first step to knowing what that voice sounds like is a choice. You can choose to identify what makes your vision special or you can let fear steal it away. In the end, it's all about being bold enough to own that voice.

Desenvolver uma voz distintiva é essencial para se destacar. Mesmo sendo introvertido como eu, você pode criar uma marca pessoal única, escolhendo uma forma de escrever e se comunicar que reflita sua personalidade, valores e objetivos, mantendo sempre respeito e considera??o pelo seu público. Ao compartilhar suas ideias, seus insights e experiências, é importante fazê-lo com muito respeito, condescendência e estima à outras pessoas ou grupos. Sua voz deve ser um instrumento de conex?o e respeito mútuo, promovendo a inclus?o e entendimento coletivo. Ao comunicar suas ideias com clareza e empatia, você fortalece sua marca pessoal e contribui positivamente para sua área e para sua rede.

Growing my network was a major goal for me this year and I am well on my way to further growing my network. The key to this was building authentic connections within my field. It's important to not only learn from your network but also add value. I attended networking events, commented on insights, and shared experiences of others, as well as shared my insights and experiences. I added those to my network that I built connections with through conversations. Steer clear of adding others just to see the numbers climb. Be intentional with those you are adding to your network and be genuine and authentic in your approach to building a community.

Be open to all the opportunities that arise. Sometimes you will hear an idea that you may not need to use for some time, but park the idea for when you need it.

LinkedIn communities are an amazing way to connect with others. This helps expand your network, and it's always beneficial. Additionally, creating online webinars can be helpful.

Growing your network is critical to remaining relevant in your field. There is always someone who knows something you do not know. Identify individuals who are successful in your field, connect with them, and make it a point to learn from them. As for advice, recommendations, and follow up! Learning is part of being relevant. Learn on your network to help you stay current.

Expanding my network is crucial. I cultivate relationships with anyone who participates in the cyber insurance chain, and anyone who wishes to participate; including insurance professionals, mentors, peers, influencers, clients, etc. Actively participating in virtual and physical events, joining communities, and collaborating on projects helped me broaden my reach. I emphasize offering value to my network through easy-to-understand cyber content, market updates, cyber news, and more. By fostering meaningful connections, I not only enrich my professional circle but also contribute to the collective growth and success of our community.

A community's best interests are served by standards that keep evolving and enhancing. Throughout several decades, artificial intelligence has advanced, and the integration of technology and education has opened up new avenues for growth and learning. If personal branding doesn't eventually maximize its potential, it will revert to its previous state.

The EdTech landscape evolves rapidly, and your personal brand should evolve too. Regularly update your assets, refresh your content, and adapt your voice to stay relevant. Reflecting on emerging trends and incorporating them into my brand narrative has kept my personal brand at the forefront of industry conversations.

Você é o que você compartilha ??… suas experiências profissionais, conquistas, cursos, eventos, encontros e sua rede é o que te mantém ativo! Ainda mais quando falamos de inova??o, educa??o, tecnologia… Crie uma rotina que te motive a compartilhar seus conteúdos ricos e verá que o mercado sempre reconhecerá sua identidade e sua marca!

Update a personal brand is basically constantly updating all the branding components - your assets, your goals, your network, your voice, etc. Updating your brand is an ongoing process, and useful to one's success.

After 14 years in the international education industry and the past 5 fully focused in tech, these are the 3 things that have helped me the most while building my personal brand: Being respectful: people will remember how you treat them and make them feel above anything else. Approachable: when people want to connect with you they need to feel they can. Adding value to others: this may be the most important one, helping others or adding value in any possible way is not only a strong foundation for leadership but also something people will remember you for and will talk to others about.

An example of building a personal brand that opens unique opportunities is The Pros in Training aka The P.I.T program (Atlanta) which is an interactive hypermedia protraining experience that assists youth ages 14-22 interested in entertainment related careers specific to film/tv and music. This program solves a problem with retaining students to graduate from high school but also is a talent pipeline into the workforce for college-aged students.

Share the brand with schools, universities and MOEs. Social media can help in promoting it too. Train entrepreneurs and share it with the community. Maintain All that is mentioned in the previous sections.

I would like to emphasize the importance of providing the big picture, the macro trends and a general analysis of the education and/or ed-tech sector to your audience simultaneously while building your personal brand. If your audience is well informed of the current conjuncture in the ed-tech sector, only then they will value the innovation you propose to bring into the sector. Otherwise, your efforts may face the risk of not being perceived with their full potential. You would not have to invest in marketing as much for your personal brand when you're dealing with a knowledgeable group of people. Share your knowledge and let the market advance with it, and your brand will benefit the most by being valued properly in return.

Staying ahead in Edtech requires a constant pursuit of distinctive innovations. Continuously identifying and engaging in novel activities and projects will solidify your position as a standout education technology expert.