How can digital signage improve your visual merchandising?

1 Attract attention

Digital signage can help you catch the eye of potential customers and draw them into your store. Unlike static signs, digital signs can change and update their content, creating a sense of novelty and curiosity. You can use digital signage to showcase your best-selling or new products, highlight your promotions and discounts, or display your customer reviews and testimonials. You can also use digital signage to create a contrast or a harmony with your physical displays, depending on your design goals and brand identity.

2 Create an experience

Digital signage can help you create a memorable and immersive experience for your customers, which can increase their loyalty and satisfaction. You can use digital signage to tell a story, evoke an emotion, or create a mood. For example, you can use digital signage to show how your products are made, how they can be used, or how they can benefit your customers. You can also use digital signage to create a theme, a color scheme, or a sound effect that matches your products and your brand personality.

3 Inform and educate

Digital signage can help you inform and educate your customers about your products, services, and policies, which can enhance their trust and confidence. You can use digital signage to provide product information, such as features, benefits, specifications, or comparisons. You can also use digital signage to provide service information, such as delivery options, return policies, or customer support. You can also use digital signage to provide educational content, such as tips, tutorials, or FAQs, that can help your customers make better decisions and use your products more effectively.

4 Motivate action

Digital signage can help you motivate your customers to take action, such as buying, subscribing, or sharing, which can boost your sales and revenue. You can use digital signage to create a sense of urgency, scarcity, or exclusivity, which can trigger your customers' fear of missing out (FOMO) and encourage them to act quickly. You can also use digital signage to create a sense of social proof, reciprocity, or authority, which can influence your customers' behavior and persuade them to follow your recommendations. You can also use digital signage to create a call to action (CTA), which can direct your customers to the next step in their journey, such as checking out, signing up, or contacting you.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?