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How can design thinking improve accessibility in developing countries?

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Design thinking is a creative approach to problem-solving that puts users at the center of the process. It involves empathy, ideation, prototyping, testing, and iteration to create solutions that are desirable, feasible, and viable. But how can design thinking improve accessibility in developing countries, where resources, infrastructure, and social norms may pose different challenges and opportunities?

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Theodor Henriksen

Senior tjenestedesigner, foredragsholder og konsulent
Minh N.

Inspiring high-impact brands with strategic digital storytelling | Co-Founder & Production Director @ CDA

1 Understanding the context

The first step of design thinking is to understand the context of the problem and the needs and preferences of the users. This requires conducting research, interviews, observations, and surveys to gain insights into the realities and aspirations of the people who will benefit from the solution. For example, a design thinking team working on improving access to clean water in rural Kenya may need to learn about the local culture, geography, climate, existing water sources, and health issues.

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Theodor Henriksen

Senior tjenestedesigner, foredragsholder og konsulent
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An additional factor which may bevome a challenge in developing countries if the ability, willingnes and culture to allow people to participate. To my experience, a lot of cultural differences may contain the contribution of insights. For instance; if a manager or a village elder is present, people may be hesitant to join in the conversation.

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Minh N.

Inspiring high-impact brands with strategic digital storytelling | Co-Founder & Production Director @ CDA
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In developing countries, the key is to focus intensely on the main issue. This is crucial in places with multiple, intertwined challenges like Vietnam. It's about drilling down to the essence of the problem through targeted research methods – interviews, observations, and surveys. By identifying and concentrating on the core issue, solutions can be more effective, directly addressing the most critical needs.

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2 Generating ideas

The second step of design thinking is to generate as many ideas as possible to address the problem and meet the user needs. This requires brainstorming, sketching, mapping, and using other techniques to stimulate creativity and divergent thinking. The goal is to explore different possibilities and perspectives without judging or filtering them. For example, a design thinking team working on improving access to education for girls in India may come up with ideas such as mobile schools, peer mentoring, digital literacy, and community engagement.

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3 Building prototypes

The third step of design thinking is to build prototypes of the most promising ideas and test them with real users. This requires making low-fidelity models, mock-ups, or simulations that can demonstrate the key features and functions of the solution. The goal is to get feedback and learn from the users' reactions, behaviors, and suggestions. For example, a design thinking team working on improving access to health care for refugees in Lebanon may build prototypes of mobile clinics, telemedicine platforms, or health education campaigns.

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4 Evaluating results

The fourth step of design thinking is to evaluate the results of the testing and refine the solution based on the feedback and data. This requires analyzing the strengths and weaknesses of the prototype, identifying the gaps and opportunities, and making improvements or changes. The goal is to increase the desirability, feasibility, and viability of the solution and ensure that it meets the user needs and expectations. For example, a design thinking team working on improving access to financial services for women in Nigeria may evaluate the results of their prototype of a mobile banking app, a savings group, or a microcredit scheme.

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5 Implementing solutions

The fifth step of design thinking is to implement the solution and scale it up to reach more users and have a greater impact. This requires planning, executing, and managing the implementation process, as well as collaborating with partners, stakeholders, and beneficiaries. The goal is to deliver the solution effectively and efficiently and monitor its performance and outcomes. For example, a design thinking team working on improving access to energy for rural communities in Nepal may implement their solution of a solar-powered microgrid, a biogas plant, or a wind turbine.

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Minh N.

Inspiring high-impact brands with strategic digital storytelling | Co-Founder & Production Director @ CDA
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Implementing solutions in developing countries often involves overcoming cultural and social barriers. Empathy plays a key role here, as does ongoing collaboration with local communities. This approach ensures that the solutions we develop are not just technically sound but also culturally resonant. By engaging closely with the communities and understanding their unique contexts, we can implement solutions that are both practical and sustainable.

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6 Learning and iterating

The sixth step of design thinking is to learn from the implementation and iterate the solution based on the feedback and data. This requires collecting, measuring, and analyzing the data on the usage, satisfaction, and impact of the solution, as well as soliciting the feedback and suggestions of the users and partners. The goal is to continuously improve the solution and adapt it to the changing needs and context. For example, a design thinking team working on improving access to sanitation for urban slums in Brazil may learn from their implementation of a composting toilet, a rainwater harvesting system, or a waste management service.

Design thinking can improve accessibility in developing countries by creating solutions that are user-centered, context-specific, and impact-oriented. By following the steps of design thinking, creative strategists can address the complex and diverse challenges and opportunities that affect the lives of millions of people around the world.

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Minh N.

Inspiring high-impact brands with strategic digital storytelling | Co-Founder & Production Director @ CDA
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Continuous improvement is the heart of design thinking, particularly in addressing enduring problems in developing countries. It's not about immediate, sweeping changes, but rather a commitment to evolve solutions over time. This involves constantly gathering feedback, measuring impacts, and refining the approach. Such a method ensures that solutions remain relevant and effective in the face of changing needs and contexts, steadily moving towards more sustainable and impactful outcomes.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can design thinking improve accessibility in developing countries?

1

2

3

4

5

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1 Understanding the context

2 Generating ideas

3 Building prototypes

4 Evaluating results

5 Implementing solutions

6 Learning and iterating

7 Here’s what else to consider

Creative Strategy

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How can design thinking improve accessibility in developing countries?

1

2

3

4

5

6

7

1 Understanding the context

2 Generating ideas

3 Building prototypes

4 Evaluating results

5 Implementing solutions

6 Learning and iterating

7 Here’s what else to consider

Creative Strategy

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