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How can data visualization help you identify your most profitable products or services?

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Data visualization is the process of transforming data into visual forms, such as charts, graphs, maps, or dashboards. It can help you communicate insights, trends, patterns, and relationships in your data more effectively and intuitively. In this article, you will learn how data visualization can help you identify your most profitable products or services, and how to apply some best practices to create impactful visuals for your sales prospecting.

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Philip Horne

Sales Navigator Driven Sales & Marketing | Learn How to Use LinkedIn & Sales Navigator Together to Win Clients | Sales…
Chidinma Obiagwu

Continuous Improvement Manager (Orange Graduate Program)
Simone Severino CSC

Serious about sales acceleration? Welcome ?? Devoted to raise your win rates with proven systems. Results: +25% pricing…

1 Why visualize your profitability data?

Visualizing your profitability data can help you answer important questions for your sales prospecting, such as which products or services generate the most revenue, margin, or profit; have the highest demand, growth, or retention rates; are the most competitive, differentiated, or innovative in your market; and are the most aligned with your value proposition, mission, or vision. By analyzing this data, you can identify your most profitable products or services and focus your sales efforts on them. Additionally, data visualization can be used to showcase your value proposition and demonstrate your competitive advantage to persuade prospects to buy from you.

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Philip Horne

Sales Navigator Driven Sales & Marketing | Learn How to Use LinkedIn & Sales Navigator Together to Win Clients | Sales Navigator Blueprint
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Data is only as useful as your ability to understand and use it. By visualizing your data, you can gain valuable insights that can drive your sales prospecting efforts and ultimately boost your profitability. For example, you can quickly see which products or services are growing in popularity and concentrate your efforts there.

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Chidinma Obiagwu

Continuous Improvement Manager (Orange Graduate Program)
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Visualizing your profitability data gives you the required insight needed to make business driven decisions and create unique solutions.

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2 How to choose the right type of visualization?

When choosing the right type of data visualization for your profitability data, you need to consider your goals, audience, and data characteristics. Bar charts are useful for comparing values across categories, such as products or services. Line charts are great for showing trends or changes over time, such as revenue growth. Pie charts can be used to illustrate proportions or percentages of a whole, like market share. Scatter plots are useful for displaying relationships or correlations between two variables, like price and demand. Lastly, heat maps can be used to show variations or distributions of values across a matrix, like product features or customer preferences.

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Philip Horne

Sales Navigator Driven Sales & Marketing | Learn How to Use LinkedIn & Sales Navigator Together to Win Clients | Sales Navigator Blueprint
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By choosing the right visualization, you can turn your data into actionable insights that drive your sales prospecting efforts and improve your profitability. For example, heat maps are great for visualizing complex data in an easy-to-understand format. You could use a heat map to show customer preferences across different product features, helping you understand what aspects of your product are most valued by your customers.

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Chidinma Obiagwu

Continuous Improvement Manager (Orange Graduate Program)
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One thing i have found helpful in choosing the right visualization is in first understanding your data, audience, the characteristics and capabilities of each charts/graph. And finally, having a clear objectives of the information you want to highlight or the story you want to tell.

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3 How to design effective visualizations?

Once you have chosen the right type of visualization for your profitability data, you need to design it in a way that is clear, accurate, and engaging. To do this, consider using appropriate colors, fonts, and symbols to enhance readability and aesthetics. Labels, titles, legends, and annotations should also be included to provide context and explanation for your visualizations. Additionally, scales, axes, and grids should be used to show the range and magnitude of your data values. Filters, sliders, or interactive elements can also be employed to allow your audience to explore and manipulate your data. However, it is important to avoid using too many colors, fonts or symbols that can distract or confuse your audience; jargon, acronyms or technical terms that can alienate or confuse them; misleading or inconsistent scales, axes or grids that can distort or exaggerate data values; or static or rigid visualizations that can limit or constrain their curiosity and engagement.

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Simone Severino CSC

Serious about sales acceleration? Welcome ?? Devoted to raise your win rates with proven systems. Results: +25% pricing power, +25% win rate, +25% sales velocity. Book a call: strategysprints.com
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?? Designing effective visualizations is key to presenting profitability data clearly and engagingly! Choose the right visualization type, then focus on clarity and accuracy. Use colors, fonts, and symbols wisely for readability. Labels, titles, legends, and annotations give context. Scales, axes, and grids show data range. Add interactive elements for exploration, but avoid overloading with distractions, jargon, misleading scales, or rigid designs. Keep it clear, engaging, and informative! ???

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Philip Horne

Sales Navigator Driven Sales & Marketing | Learn How to Use LinkedIn & Sales Navigator Together to Win Clients | Sales Navigator Blueprint
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Choose colors, fonts, and symbols that enhance readability and aesthetics. Ensure that they are consistent and meaningful throughout your visualizations. Also, provide context and explanation for your visualizations by including labels, titles, legends, and annotations. This helps your audience understand the data and its significance.

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4 How to present and share your visualizations?

Finally, you need to present and share your visualizations with your prospects, in a way that is persuasive and compelling. To do this, use stories, narratives, or scenarios to connect your visualizations with their needs, goals, or challenges. Additionally, ask questions, offer feedback, or polls to invite them to interact and participate with your visualizations. Furthermore, use calls to action, incentives, or offers to motivate them to take the next steps with your products or services. By following these steps, you can use data visualization to help identify profitable products or services and improve sales prospecting results. Data visualization can also help communicate value propositions, demonstrate competitive advantages, and persuade prospects to buy from you.

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Simone Severino CSC

Serious about sales acceleration? Welcome ?? Devoted to raise your win rates with proven systems. Results: +25% pricing power, +25% win rate, +25% sales velocity. Book a call: strategysprints.com
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?? Presenting and sharing your visualizations effectively is crucial! Connect with your audience by weaving stories or scenarios that resonate with their needs. Encourage interaction through questions, feedback, or polls. Drive action using calls to action, incentives, or offers. By doing so, leverage data visualization to pinpoint profitable opportunities, enhance sales prospects, and communicate your unique value proposition compellingly. ????

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can data visualization help you identify your most profitable products or services?

1

2

3

4

5

1 Why visualize your profitability data?

2 How to choose the right type of visualization?

3 How to design effective visualizations?

4 How to present and share your visualizations?

5 Here’s what else to consider

Sales Prospecting

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How can data visualization help you identify your most profitable products or services?

1

2

3

4

5

1 Why visualize your profitability data?

2 How to choose the right type of visualization?

3 How to design effective visualizations?

4 How to present and share your visualizations?

5 Here’s what else to consider

Sales Prospecting

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