How can CSR communication and reporting help you hire the best talent?

In a complexifying and highly competitive talent acquisition market, employers branding's a key to any company perrenity. Whatever its size. To an extend where in France, top engineering or business schools graduates (HEC, AgroParisTech, and such), call to interrogate or even boycott their employers prospects, about their role and responsibility. Young grads are looking up to their first employment as much as their future as human being. For this acculturated population, anyone acknowledging climates/socials urgencies will win their hearts...and brains.

La RSE est cruciale pour les talents, car les nouvelles générations entrant sur le marché du travail, ainsi que celles ayant atteint un niveau élevé de conscience éco-sociologique, exigent des entreprises qu'elles passent à l'action. L'authenticité dans la communication devient le point central, car ces talents recherchent des entreprises qui ne se contentent pas de parler, mais qui incarnent réellement leurs engagements. La RSE devient ainsi un facteur déterminant dans l'attraction et la rétention des talents, les professionnels cherchant des entreprises qui "walk the talk" en démontrant une véritable responsabilité sociale et environnementale.

Communication and CSR reporting are distinct subjects. Non-financial reporting will soon concern everyone, especially with the implementation of the CSRD in Europe. Here, regulatory constraints can become a real opportunity for companies. It is currently a real challenge for CSR departments that are gearing up to be ready when the time comes (1 to 3 years, depending on the size of your company). If communicators do their job well, approaching the subject in a nuanced and unique way, with humility and sincerity, CSR reporting can be a powerful lever for engaging employees, enhancing the reputation of the brand, attracting top talent, and standing out in the market.

Tres razones poderosas son: Los profesionales, especialmente las generaciones más jóvenes como los millennials, buscan más que un salario. Quieren sentir que su trabajo tiene un propósito y contribuye a objetivos mayores. Una comunicación abierta y honesta sobre las prácticas de RSC de la empresa puede construir confianza. Los candidatos valoran a los empleadores que son transparentes sobre sus logros y desafíos en el ámbito de la responsabilidad social. Los informes que destacan iniciativas de bienestar, equilibrio trabajo-vida y desarrollo profesional demuestran el compromiso de la empresa con el cuidado de sus empleados, lo cual es atractivo para los candidatos.

A CSR report reflects a company's essence. It shows the values and what the company is trying to achieve in terms of impact. In our interviews, we typically discuss our values and activities. Most recently, we have been questioned about business travel and how that fits into our emissions reductions targets. It is a fair question and shows that these topics of discussion come up at in all sizes of companies recruiting, not just the big ones.

Communicating one’s CSR program and achievements are best done in micro-doses and through employees, beneficiaries and stakeholders. This is in addition to the official reports and press releases!

Effective CSR communication involves creating an authentic narrative that aligns CSR strategy with company values, engaging stakeholders, and using various formats to share your impact. Involve employees and address concerns to enhance credibility.

A comunica??o eficaz da RSE é crucial para que as pessoas entendam as práticas sociais, ambientais e econ?micas da sua empresa. Aqui est?o algumas dicas de como fazer isso: Mostre seus valores: Conte sua história e exponha claramente os seus valores e políticas que fundamentam a RSE da sua empresa. Traga a RSE à tona: Incorpore a RSE em seu material de marketing, site e comunica??o interna. Isso ajuda a manter a RSE no centro da identidade da sua empresa. Adote um relato de impacto: Mostre como a sua RSE está fazendo uma diferen?a, contando histórias de sucesso, fazendo casos de estudo e compartilhando estatísticas e resultados.

Elegir una narrativa para cada tipo de publico es clave pero sobre todo que sea facil de conectar para que tu mensaje llegue con mas impacto y por otro lado tus stakeholders vean avances en la iniciativa que estas trabajando

CSR reporting can boost talent acquisition by showcasing your company's values and impact, engaging employees, and creating a CSR culture. It's a competitive edge in the talent market.

Da una imagen mas humana de la empresa pero sobre todo comprometida con su comunidad el compartir una breve semblanza de las iniciativas que se estan trabajando dentro de la empresa incluso por otro lado motiva a que el nuevo colaborador tenga una visión mas amplia de la organización mas haya de lo que conoce inicialmente

Embedding CSR and related collaterals on career sites, pushing such inputs via recruiters and other intermediaries can help in sharing this effectively with prospective candidates.

CSR reports can help retain and engage current employees by fostering a CSR culture within your organization. Recognize and celebrate employee contributions to CSR, offer development opportunities, and encourage participation in CSR initiatives. Communicate your CSR vision and results to employees and encourage them to embrace your CSR values. Share reports, create internal communication channels, host events, provide training, integrate performance feedback, and monitor employee satisfaction regarding your CSR efforts.

CSR projects and related employee volunteering programs help increase employee engagement. It also gives existing employees a sense of direction, purpose and emphasises enterprise values.

?? Pour les entreprises soumises à la CSRD, le reporting RSE est une opportunité de démontrer leur engagement envers une croissance durable et de renforcer leur réputation. En partageant vos initiatives RSE, vous montrez votre transparence et votre alignement avec les valeurs de vos employés. Organisez des ateliers pour discuter des progrès en matière de RSE et créez un portail interne pour suivre ces avancées. Offrez une formation continue en matière de RSE pour renforcer les compétences de vos employés. Valorisez les employés qui contribuent à vos efforts en matière de RSE par des récompenses ou des promotions. ?? Sollicitez les retours de vos employés sur votre performance en matière de RSE pour améliorer continuellement vos efforts. ??

Having a nuanced approach to CSR reporting is important. Too much of a good thing can also have negative effects and it’s important that the reporting is not coming across as bragging. External reviews/ assurance also helps ensure objectivity!

Il est primordial d'identifier en interne des ambassadeurs des thématiques évoquées, qui joueront un r?le d'amplificateur et d'évangélisation. Cela va au-delà du simple reporting, car ces ambassadeurs seront chargés de porter un message essentiel à toutes les parties prenantes. L'alignement des valeurs de l'entreprise avec sa mission est souvent nécessaire pour créer une logique incontestable, favorisant ainsi l'assimilation et l'acceptation de la démarche. Parallèlement, l'établissement d'une assurance en interne qui valide la démarche renforce sa crédibilité en externe, assurant une communication transparente et cohérente.

Aqui est?o algumas dicas de como come?ar: Crie um programa de RSE: Comece definindo quais s?o os valores e políticas da sua empresa, e como eles se relacionam com seus compromissos sociais, ambientais e econ?micos. Priorize o conteúdo: Defina que tipo de informa??o você vai compartilhar, tais como dados sobre trabalho voluntário, doa??es, projetos sociais e ambientais. Escolha a frequência: Determine quando você vai compartilhar essas informa??es.

CSR communication and reporting can become important for attracting the best talent in the field of sustainability and in the evolving world of business. These could, for example, reveal to possible hires how a company tracks and enhances its social, environmental, and economic outcomes. Job candidates who care greatly about these metrics—which is why it is good to ask them about this during the interview—are likely to be passionate, motivated, and goal-oriented. They may even be aligned with the workplace's values, vision, and culture! By offering transparent and accurate information, a company can establish trust and credibility with potential employees, and promote a growing wave of positive learning and collaboration within the firm.